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Audiense vs. Comscore Media Metrix Multi-Platform

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Audiense

    Score10 out of 10
    N/AAudiense is a social marketing platform focused on Twitter analytics. The company and product was formerly called SocialBro, and rebranded in 2015. Capabilities include social listening, social marketing, and Twitter advertising.

    $99

    per month

    Comscore Media Metrix Multi-Platform

    Score8 out of 10
    N/AComscore Media Metrix Multi-Platform (formerly Xmedia) provides an unduplicated view of a total audience behavior across desktops, smartphones and tablets. Users can measure the consumption habits of a digital audience and a competitive set with insights into audience size, demographic composition and engagement, as well as Advanced Audience behaviors, lifestyles, and digital interests. MMX Multi-Platform offers person-level reporting across all devices and screens on all forms of digital…N/A
    Pricing
    AudienseComscore Media Metrix Multi-Platform
    Editions & Modules
    Twitter Marketing (formerly Socialbro)
    $39
    per month (billed annually)
    Audience Insights
    $696
    per month (billed annually)
    No answers on this topic
    Offerings
    Pricing Offerings
    AudienseComscore Media Metrix Multi-Platform
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    AudienseComscore Media Metrix Multi-Platform
    Considered Both Products
    Audiense
    No answer on this topic
    Comscore
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    19 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    19 Answers
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    19 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    19 Answers
    No answers on this topic
    Implementation went as expected
    100%
    Implementation went as expected
    19 Answers
    No answers on this topic
    User Ratings
    AudienseComscore Media Metrix Multi-Platform
    Likelihood to Recommend
    7.3
    (23 ratings)
    7.0
    (2 ratings)
    Likelihood to Renew
    5.8
    (4 ratings)
    -
    (0 ratings)
    Usability
    8.0
    (1 ratings)
    -
    (0 ratings)
    Availability
    8.0
    (1 ratings)
    -
    (0 ratings)
    Performance
    8.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    9.5
    (2 ratings)
    -
    (0 ratings)
    Online Training
    9.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.5
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    AudienseComscore Media Metrix Multi-Platform
    Likelihood to Recommend
    Audiense
    No answers on this topic
    Comscore
    Comscore is one of the leaders in the space when it comes to cross-channel planning/reporting tools. They are priced less premium compared to other providers who have the same capabilities. I like how there is a single identifier for users where we can measure holistically across different media channels for publishers
    Incentivized
    Read full review
    Pros
    Audiense
    • Audiense is the best tool I have found for tie your tweets to changes in your followers. In essence, I can see when tweets are gaining or losing followers for my account.
    • Audiense also has great analytical tools like best time to tweet reports
    • Audiense also provide a very complete look at each person you follow or is following you. It helps to understand who the people are.
    Read full review
    Comscore
    No answers on this topic
    Cons
    Audiense
    • For the USA, if Audiense.com is able to pull in the FULL spectrum of Acxiom data, then we have a truly splendid solution.
    • For the world, if Audiense.com is able to enrich an audience with PIPL, Apollo.io, and Full Contact API data, then we have the next iteration of this already amazing solution
    • As Audiense.com refines its SEMRush partnership, we will see advanced SEO unlink anything seen in past decades.
    • If Audiense.com were to integrate the full capabilities of Relationship Science ( relsci.com ), then we would, as salespeople, have the next iteration of the solution as a sales power tool.
    Incentivized
    Read full review
    Comscore
    • Overall platform interface.
    • Faster reporting.
    • More partners need to be added for analysis.
    Incentivized
    Read full review
    Likelihood to Renew
    Audiense
    No answers on this topic
    Comscore
    No answers on this topic
    Usability
    Audiense
    The dashboard is excellent and easy to understand. Their messaging is very clear. The reports are visual and powerful.
    Read full review
    Comscore
    No answers on this topic
    Reliability and Availability
    Audiense
    I have never had an issue.
    Read full review
    Comscore
    No answers on this topic
    Performance
    Audiense
    I have never had an issue.
    Read full review
    Comscore
    No answers on this topic
    Support Rating
    Audiense
    No answers on this topic
    Comscore
    No answers on this topic
    Online Training
    Audiense
    No answers on this topic
    Comscore
    No answers on this topic
    Implementation Rating
    Audiense
    No answers on this topic
    Comscore
    No answers on this topic
    Alternatives Considered
    Audiense
    I have used a few audience insight tools but I find Audiense has a large mix of data within one platform. For instance, IBM Watson, Demos, Social Listening, Hashtags. It is great to have a lot of insights about an audience in one place to have a holistic understanding.
    Incentivized
    Read full review
    Comscore
    No answers on this topic
    Return on Investment
    Audiense
    • Definitely increased the value of my social intelligence data. Now I'm able to really understand who my audience is and this helps my clients think about them as real people instead of an anonymous group.
    • Time saved, being able to click a button and then have my audience generated within a couple of hours without me having to do anything else is invaluable.
    Incentivized
    Read full review
    Comscore
    • It has allows for us to streamline our partner mix.
    • Provides us with easy reporting for clients.
    • Gives us one planning tool.
    Incentivized
    Read full review
    ScreenShots

    Audiense Screenshots

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