Audience Acuity vs. Drawbridge (discontinued)

Audience Acuity

1 Reviews and Ratings

Drawbridge (discontinued)

4 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Audience Acuity	Score9 out of 10	N/A	Audience Acuity is a consumer identity management firm that enables clients to identify and contextually interact with audiences across all consumer engagement channels, in a privacy-compliant manner, at scale. Their proprietary data science structure is individually oriented, deterministically matched, and 3rd party validated to ensure accuracy in addressing identity-related data challenges. Audience Acuity supports brands, marketing, and advertising technology firms, and management consulting…	N/A
Drawbridge (discontinued)	Score7.6 out of 10	N/A	Drawbridge was a customer understanding and identity resolution tool, acquired by LinkedIn in 2019. Its features have been incorporated into LinkedIn Marketing Solutions, and the tool is no longer available standalone.	N/A

Pricing

Audience Acuity

Drawbridge (discontinued)

No answers on this topic

No answers on this topic

Pricing Offerings
Audience Acuity	Drawbridge (discontinued)
Free Trial
No	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

No setup fee

No setup fee

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Best Alternatives
	Audience Acuity	Drawbridge (discontinued)
Small Businesses	FullContact Score8 out of 10	FullContact Score8 out of 10
Medium-sized Companies	No answers on this topic	No answers on this topic
Enterprises	No answers on this topic	No answers on this topic
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Audience Acuity	Drawbridge (discontinued)
Likelihood to Recommend	- (0 ratings)	2.0 (1 ratings)

User Testimonials
	Audience Acuity	Drawbridge (discontinued)
Likelihood to Recommend	Audience Acuity No answers on this topic	Discontinued Products It is well suited for small, targeted advertisements. I see this happening on a large scale and it is difficult to keep departments/groups/units separate from the individual, so incorrect, inappropriate, or just wrong recommendations are made all the time. The scale of your project I think determines whether this will be useful. A team under ~30/40 people, should work great. Larger than that and wires will be crossed, quality will plummet, and expectations will not be met. Incentivized Verified User Read full review
Pros	Audience Acuity No answers on this topic	Discontinued Products tracks browsing habits makes personalized recommendations tracks online activity Incentivized Verified User Read full review
Cons	Audience Acuity No answers on this topic	Discontinued Products well, it's tracking you, so that's a problem IoT - connected to all smart devices user interface is only for advanced users can give incorrect and inappropriate links for setting difficult to control broad settings terrible customer support (what do you expect from LinkedIN) Incentivized Verified User Read full review
Alternatives Considered	Audience Acuity No answers on this topic	Discontinued Products In hindsight, I wish we had picked any of the other options. Drawbridge is a letdown in cost, user ability, quality of service, and support. Though I have limited experience with the other software mentioned, they surely would not have been such a letdown - in so many areas, as Drawbridge is. Incentivized Verified User Read full review
Return on Investment	Audience Acuity No answers on this topic	Discontinued Products Troubleshooting no ROI as too much troubleshooting goes into each project did not synchronize teams' needs poor user interface waste of time Incentivized Verified User Read full review
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