Aptean CRM vs. Ontraport

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Aptean CRM
Score 8.8 out of 10
N/A
CDC Software (CDC) and Consona Corporation (Consona), both enterprise application software (EAS) providers of on-premise and cloud technologies to form Aptean in 2012. Onyx supports more than 1,700 mid-market and enterprise customers in approximately 50 countries. While Onyx is largely known for its on-premise horizontal customer relationship management software suite, it also provides industry specific versions for the healthcare, financial services, professional services, contact center, high…N/A
Ontraport
Score 9.0 out of 10
N/A
ONTRAPORT offers customer relations management services that help with content management (creating and hosting webpages), lead tracking, traditional marketing approaches (e-mail, SMS, social media, direct mail), managing online payments, and workflow automation.N/A
Pricing
Aptean CRMOntraport
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Aptean CRMOntraport
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional DetailsOntraport offers a variety of plans to choose from based on the features needed. Pricing adjusts with the number of contacts in the database and users in the account. Monthly or annual plans are available, and all plans start with a 14-day free trial. Ontraport offers a Done-With-You Setup and Training Package for getting set up in the account quickly. Users can also access a free video library with step-by-step instructions on getting started and using every feature of the platform.
More Pricing Information
Community Pulse
Aptean CRMOntraport
Features
Aptean CRMOntraport
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Aptean CRM
9.2
Ratings
18% above category average
Ontraport
-
Ratings
Customer data management / contact management10.00 Ratings00 Ratings
Workflow management9.00 Ratings00 Ratings
Territory management9.00 Ratings00 Ratings
Opportunity management9.00 Ratings00 Ratings
Integration with email client (e.g., Outlook or Gmail)9.00 Ratings00 Ratings
Contract management10.00 Ratings00 Ratings
Quote & order management9.00 Ratings00 Ratings
Interaction tracking9.00 Ratings00 Ratings
Channel / partner relationship management9.00 Ratings00 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Aptean CRM
9.7
Ratings
25% above category average
Ontraport
-
Ratings
Case management9.00 Ratings00 Ratings
Call center management10.00 Ratings00 Ratings
Help desk management10.00 Ratings00 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Aptean CRM
9.5
Ratings
22% above category average
Ontraport
-
Ratings
Lead management10.00 Ratings00 Ratings
Email marketing9.00 Ratings00 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Aptean CRM
9.0
Ratings
17% above category average
Ontraport
-
Ratings
Task management10.00 Ratings00 Ratings
Billing and invoicing management9.00 Ratings00 Ratings
Reporting8.00 Ratings00 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Aptean CRM
9.0
Ratings
17% above category average
Ontraport
-
Ratings
Forecasting9.00 Ratings00 Ratings
Pipeline visualization9.00 Ratings00 Ratings
Customizable reports9.00 Ratings00 Ratings
Customization
Comparison of Customization features of Product A and Product B
Aptean CRM
9.0
Ratings
18% above category average
Ontraport
-
Ratings
Custom fields9.00 Ratings00 Ratings
Custom objects9.00 Ratings00 Ratings
Scripting environment9.00 Ratings00 Ratings
API for custom integration9.00 Ratings00 Ratings
Security
Comparison of Security features of Product A and Product B
Aptean CRM
8.5
Ratings
2% above category average
Ontraport
-
Ratings
Single sign-on capability9.00 Ratings00 Ratings
Role-based user permissions8.00 Ratings00 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Aptean CRM
9.5
Ratings
26% above category average
Ontraport
-
Ratings
Social data10.00 Ratings00 Ratings
Social engagement9.00 Ratings00 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Aptean CRM
9.5
Ratings
26% above category average
Ontraport
-
Ratings
Marketing automation10.00 Ratings00 Ratings
Compensation management9.00 Ratings00 Ratings
Platform
Comparison of Platform features of Product A and Product B
Aptean CRM
9.0
Ratings
20% above category average
Ontraport
-
Ratings
Mobile access9.00 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Aptean CRM
-
Ratings
Ontraport
9.0
Ratings
17% above category average
WYSIWYG email editor00 Ratings8.20 Ratings
Dynamic content00 Ratings10.00 Ratings
Ability to test dynamic content00 Ratings8.30 Ratings
Landing pages00 Ratings10.00 Ratings
A/B testing00 Ratings9.90 Ratings
Mobile optimization00 Ratings8.40 Ratings
Email deliverability reporting00 Ratings6.00 Ratings
List management00 Ratings10.00 Ratings
Triggered drip sequences00 Ratings9.80 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Aptean CRM
-
Ratings
Ontraport
5.5
Ratings
35% below category average
Lead nurturing automation00 Ratings7.10 Ratings
Lead scoring and grading00 Ratings2.40 Ratings
Data quality management00 Ratings2.60 Ratings
Automated sales alerts and tasks00 Ratings10.00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Aptean CRM
-
Ratings
Ontraport
7.7
Ratings
4% above category average
Calendaring00 Ratings6.20 Ratings
Event/webinar marketing00 Ratings9.30 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Aptean CRM
-
Ratings
Ontraport
7.1
Ratings
6% below category average
Social sharing and campaigns00 Ratings7.10 Ratings
Social profile integration00 Ratings7.20 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Aptean CRM
-
Ratings
Ontraport
9.3
Ratings
24% above category average
Dashboards00 Ratings10.00 Ratings
Standard reports00 Ratings8.00 Ratings
Custom reports00 Ratings10.00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Aptean CRM
-
Ratings
Ontraport
7.3
Ratings
2% below category average
API00 Ratings3.00 Ratings
Role-based workflow & approvals00 Ratings9.00 Ratings
Customizability00 Ratings10.00 Ratings
Integration with Salesforce.com00 Ratings7.30 Ratings
Integration with Microsoft Dynamics CRM00 Ratings7.30 Ratings
Integration with SugarCRM00 Ratings7.30 Ratings
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User Ratings
Aptean CRMOntraport
Likelihood to Recommend
9.0
(0 ratings)
10.0
(0 ratings)
Likelihood to Renew
-
(0 ratings)
9.1
(0 ratings)
Usability
9.0
(0 ratings)
7.8
(0 ratings)
Performance
-
(0 ratings)
7.7
(0 ratings)
Support Rating
9.0
(0 ratings)
9.0
(0 ratings)
In-Person Training
-
(0 ratings)
9.1
(0 ratings)
Implementation Rating
-
(0 ratings)
9.1
(0 ratings)
Product Scalability
-
(0 ratings)
8.2
(0 ratings)
User Testimonials
Aptean CRMOntraport
Likelihood to Recommend
This is a solid basic platform. It's not Salesforce but it IS integrated with IntuitiveERP and is included in the price. For the cost, you certainly can't get this type of functionality in other small CRM packages. If you have IntuitiveERP already and are looking to move towards a CRM package it's certainly a way to help you get your footing before deciding you need a larger scale package, but I don't know that you'd want to invest in Intuitive JUST for their CRM cycle.
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Starting a business you have enough stuff to deal with. Ontraport takes the headache out of the tech side. Everything works together and you don't ever get left alone to figure things out. I would beg any new business to invest in Ontraport. Or if you want to grow and scale an existing business it would be great. I think it more for service-based business.
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Pros
  • Simple: it isn't too convoluted with too many features
  • Flexible: user-defined fields are able to be added to every segment of both opportunities and incidents
  • Dynamic: Integrates with the existing ERP system to pass customer and vendor data back and forth
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  • Campaign builder. The visual campaign builder is very easy to use and feels pretty modern.
  • CRM: customizing what type of data I'd like WHERE has been great. Custom fields, being able to move them around.
  • Task Management: one of the things that set ONTRAPORT apart from other similar automation platforms is the tasks. You can trigger automated tasks that cause your salespeople to take action, and the tasks stay in the queue until the salesperson takes that action and checks it off. This is great for putting together a web of accountability.
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Cons
  • I was expecting some more flexibility in it.
  • Its customer support is highly non-vigilant and should learn how to work responsibly.
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  • Ontraport is a very powerful and robust system capable of a great many things. The time it takes to get to know the program is a little intimidating. Don't get me wrong, you can get started right away, but a year in I know I am still not making the most of all Ontraport can do. I am UK based so access to their advanced trainings means international travel, maybe some online events could be initiated.
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Likelihood to Renew
No answers on this topic
My client was already using Ontraport and had a decent investment in the tool. As soon as we turn around the revenue situation with my client's products, we will be ditching OAP immediately, despite the significant re-implementation cost we are going to face moving to a new system. I am part of a high-end, professional marketing group, and the overwhelming sentiment with these other professionals is that one should run away from this as fast as humanly possible. I thought their words were just ungrounded opinion, and I deeply regret that I did not heed them more closely before sinking still more time and effort into OAP.
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Usability
Its simple yet full-fledged interface is doing wonders in making our work time- effective. It is not just cost-effective but the marketing automation and sales force automation has proved very beneficial for us. By the grace of its reports, we can analyze intricacies.
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The software is just easy to use. The UI is fairly intuitive. The help system is pretty good. I find it is pretty quick to get my work completed and if I don't document my things well, I can always figure out how I did something when I need to make changes. When I have a problem the tech support is easy to deal with and when things need to get escalated they are resolved quickly.
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Performance
No answers on this topic
Most of the time OP runs fine. But I've had to submit more support tickets this year do to messages, seq.'s or rules not running correctly. Also experienced slow response times moving in and around OP.
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Support Rating
Apean CRM gives adaptability in working hours to timetables and they give client service all day, every day. This application has progressed highlights CRM, Distribution of the executives, announcing/investigation. Thing and Support are simple to utilize and easy to adjust subject to the business. Modify reports and structures we can associate with no issue.
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The techs are reasonably savvy, highly courteous and want to do right by their customers. Unfortunately, the product they are supporting is so deeply flawed that there's only so much they can do when your legitimate business requirements are simply not supported.
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In-Person Training
No answers on this topic
I went to their Ontrapalooza event, and it opened my mind as to how the software can be used.
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Implementation Rating
No answers on this topic
If you know your business, ONTRAPORT is easy
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Alternatives Considered
My expectations with Salesforce.com were quite high but it was a useless tool as it didn’t concede the nature of our work and had not had enough features to make our work manageable and we have witnessed no change in our customer relationship management but on the other side if I look at Aptean then it is far beyond words in its working capabilities.
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We used it because it was recommended by other coaching companies. It meets well the need we have which is mostly about creating different type of access based on when the clients joined our program. You can easily create automations and rules to be notified when clients evolve in the program. It allows us to send them our messages at the right moment.
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Scalability
No answers on this topic
With the new lower priced options, it's now easier for newer businesses to start with a more basic version and upgrade as they need more features.
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Return on Investment
  • This is its other major feature that I consider as its strength as Salesforce automation helps in saving time.
  • I am highly invigorated by the working capacity and the way it manages customer relations.
  • It lacks Mobile access and any kind of web portal and it is a major drawback.
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  • ONTRAPORT has helped us as we continue to segment our users - we're able to quickly determine what messaging is working and what isn't.
  • Their form loading is so slow at times that it negatively affects signup conversion rates on our website.
  • They have an open API that let's us connect to other productivity and marketing tools without hiring programmers.
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ScreenShots

Ontraport Screenshots

Screenshot of Manage, track, sort and add to a contact listScreenshot of Design professional emails, forms and landing pages with block formatsScreenshot of Utilize the Support Center's in-depth advice on maximizing Ontraport's features