Aptean CRM vs. LeadSquared

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Aptean CRM
Score 8.8 out of 10
N/A
CDC Software (CDC) and Consona Corporation (Consona), both enterprise application software (EAS) providers of on-premise and cloud technologies to form Aptean in 2012. Onyx supports more than 1,700 mid-market and enterprise customers in approximately 50 countries. While Onyx is largely known for its on-premise horizontal customer relationship management software suite, it also provides industry specific versions for the healthcare, financial services, professional services, contact center, high…N/A
LeadSquared
Score 7.3 out of 10
N/A
LeadSquared is a marketing automation and CRM platform. It includes landing pages, email marketing, lead management, analytics, connectors, and WordPress Plugins.
$25
per month per user
Pricing
Aptean CRMLeadSquared
Editions & Modules
No answers on this topic
Sales Pro
$25
per month per user
Sales Super
$50
per month per user
Marketing Pro
$1067
per account
Marketing Super
$1779
per account
Offerings
Pricing Offerings
Aptean CRMLeadSquared
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup fee$100 Per Account
Additional DetailsAdditional add-ons and modules available for expanded functionality. Special pricing for startups.
More Pricing Information
Community Pulse
Aptean CRMLeadSquared
Features
Aptean CRMLeadSquared
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Aptean CRM
9.2
Ratings
18% above category average
LeadSquared
-
Ratings
Customer data management / contact management10.00 Ratings00 Ratings
Workflow management9.00 Ratings00 Ratings
Territory management9.00 Ratings00 Ratings
Opportunity management9.00 Ratings00 Ratings
Integration with email client (e.g., Outlook or Gmail)9.00 Ratings00 Ratings
Contract management10.00 Ratings00 Ratings
Quote & order management9.00 Ratings00 Ratings
Interaction tracking9.00 Ratings00 Ratings
Channel / partner relationship management9.00 Ratings00 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Aptean CRM
9.7
Ratings
25% above category average
LeadSquared
-
Ratings
Case management9.00 Ratings00 Ratings
Call center management10.00 Ratings00 Ratings
Help desk management10.00 Ratings00 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Aptean CRM
9.5
Ratings
22% above category average
LeadSquared
-
Ratings
Lead management10.00 Ratings00 Ratings
Email marketing9.00 Ratings00 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Aptean CRM
9.0
Ratings
17% above category average
LeadSquared
-
Ratings
Task management10.00 Ratings00 Ratings
Billing and invoicing management9.00 Ratings00 Ratings
Reporting8.00 Ratings00 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Aptean CRM
9.0
Ratings
17% above category average
LeadSquared
-
Ratings
Forecasting9.00 Ratings00 Ratings
Pipeline visualization9.00 Ratings00 Ratings
Customizable reports9.00 Ratings00 Ratings
Customization
Comparison of Customization features of Product A and Product B
Aptean CRM
9.0
Ratings
18% above category average
LeadSquared
-
Ratings
Custom fields9.00 Ratings00 Ratings
Custom objects9.00 Ratings00 Ratings
Scripting environment9.00 Ratings00 Ratings
API for custom integration9.00 Ratings00 Ratings
Security
Comparison of Security features of Product A and Product B
Aptean CRM
8.5
Ratings
2% above category average
LeadSquared
-
Ratings
Single sign-on capability9.00 Ratings00 Ratings
Role-based user permissions8.00 Ratings00 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Aptean CRM
9.5
Ratings
26% above category average
LeadSquared
-
Ratings
Social data10.00 Ratings00 Ratings
Social engagement9.00 Ratings00 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Aptean CRM
9.5
Ratings
26% above category average
LeadSquared
-
Ratings
Marketing automation10.00 Ratings00 Ratings
Compensation management9.00 Ratings00 Ratings
Platform
Comparison of Platform features of Product A and Product B
Aptean CRM
9.0
Ratings
20% above category average
LeadSquared
-
Ratings
Mobile access9.00 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Aptean CRM
-
Ratings
LeadSquared
7.4
Ratings
11% below category average
WYSIWYG email editor00 Ratings7.00 Ratings
Dynamic content00 Ratings7.00 Ratings
Landing pages00 Ratings5.80 Ratings
A/B testing00 Ratings8.10 Ratings
Mobile optimization00 Ratings6.00 Ratings
Email deliverability reporting00 Ratings5.00 Ratings
List management00 Ratings9.00 Ratings
Triggered drip sequences00 Ratings10.00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Aptean CRM
-
Ratings
LeadSquared
8.5
Ratings
3% above category average
Lead nurturing automation00 Ratings10.00 Ratings
Lead scoring and grading00 Ratings9.00 Ratings
Data quality management00 Ratings5.10 Ratings
Automated sales alerts and tasks00 Ratings10.00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Aptean CRM
-
Ratings
LeadSquared
4.1
Ratings
52% below category average
Calendaring00 Ratings2.10 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Aptean CRM
-
Ratings
LeadSquared
6.0
Ratings
14% below category average
Dashboards00 Ratings6.00 Ratings
Standard reports00 Ratings8.00 Ratings
Custom reports00 Ratings4.00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Aptean CRM
-
Ratings
LeadSquared
9.0
Ratings
9% above category average
API00 Ratings10.00 Ratings
Role-based workflow & approvals00 Ratings8.00 Ratings
Customizability00 Ratings10.00 Ratings
Best Alternatives
Aptean CRMLeadSquared
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Score 10.0 out of 10
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Score 10.0 out of 10
Medium-sized Companies
Creatio
Creatio
Score 9.7 out of 10
LocaliQ
LocaliQ
Score 9.0 out of 10
Enterprises
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Score 9.7 out of 10
Agile CRM
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Score 9.8 out of 10
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User Ratings
Aptean CRMLeadSquared
Likelihood to Recommend
9.0
(0 ratings)
7.0
(0 ratings)
Likelihood to Renew
-
(0 ratings)
8.8
(0 ratings)
Usability
9.0
(0 ratings)
9.0
(0 ratings)
Support Rating
9.0
(0 ratings)
9.8
(0 ratings)
User Testimonials
Aptean CRMLeadSquared
Likelihood to Recommend
This is a solid basic platform. It's not Salesforce but it IS integrated with IntuitiveERP and is included in the price. For the cost, you certainly can't get this type of functionality in other small CRM packages. If you have IntuitiveERP already and are looking to move towards a CRM package it's certainly a way to help you get your footing before deciding you need a larger scale package, but I don't know that you'd want to invest in Intuitive JUST for their CRM cycle.
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Leadsquared is well suited for small to medium-sized enterprises where the team is small and you have a lot of areas to explore. Every team can have their suites/ accounts customised accordingly. I am not sure if I can compare it for bigger enterprises but I feel this best of best to get your work done more efficiently.
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Pros
  • Simple: it isn't too convoluted with too many features
  • Flexible: user-defined fields are able to be added to every segment of both opportunities and incidents
  • Dynamic: Integrates with the existing ERP system to pass customer and vendor data back and forth
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  • Call history is recorded like dialed calls, connected calls, total talktime in a daily, weekly, monthly, yearly, and on a custom basis.
  • The activity history of both customers, and employees are shown clearly, which help us a lot in understanding the interest of the customer, and their communication history with the organization.
  • Daily attendance history and man-days management can be done.
  • Sales performance and their values are mapped clearly.
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Cons
  • I was expecting some more flexibility in it.
  • Its customer support is highly non-vigilant and should learn how to work responsibly.
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  • LeadSquared is a little bit expensive compared to other slimmer products, so they need to think about it.
  • Sometimes LeadSquared gets stuck when I use it to run a large campaign, I would like them to improve this.
  • LeadSquared creates a problem in slow internet connections, so I guess this is also an improvement area for them.
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Likelihood to Renew
No answers on this topic
It is an excellent value for money solution and is fulfilling all our needs quite efficiently. They keep working on the product and each month sees an update allowing for a bug free experience and faster incorporation of newer tools. I see no reason why I would not like to renew the subscription for this fabulous product.
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Usability
Its simple yet full-fledged interface is doing wonders in making our work time- effective. It is not just cost-effective but the marketing automation and sales force automation has proved very beneficial for us. By the grace of its reports, we can analyze intricacies.
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1. The learning curve is not too steep; it is fairly simple. The UI albeit old looking, is fairly simple. 2. It has a lot of integrated apps using which you can directly access other systems under a single umbrella. 3. Processes and permission templates allow for role based access, thereby further simplifying the system by removing unnecessary element with respect to a specific group
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Support Rating
Apean CRM gives adaptability in working hours to timetables and they give client service all day, every day. This application has progressed highlights CRM, Distribution of the executives, announcing/investigation. Thing and Support are simple to utilize and easy to adjust subject to the business. Modify reports and structures we can associate with no issue.
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Great to work with and also Easy to work with Do not just listen to the problem but provide upfront solutions Always available and are ready to support on holidays Considerate of user's knowledge and always ready to explain the smallest / dumbest doubt a user can ask Always available to help with the internal tasks as well like creating automations, drip creations etc
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Alternatives Considered
My expectations with Salesforce.com were quite high but it was a useless tool as it didn’t concede the nature of our work and had not had enough features to make our work manageable and we have witnessed no change in our customer relationship management but on the other side if I look at Aptean then it is far beyond words in its working capabilities.
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LeadSquared is a dedicated Sales CRM. Earlier we were using Freshdesk for sales following a ticket based model which was highly inconvenient as all customer activity used to get created as a separate ticket and overall effort tracking was a mess. With the Lead and Activity model, tracking became much easier and yes, Freshdesk is a support tool and Freshsales does exist but LeadSquared fulfilled our usecase at a much lesser price.
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Return on Investment
  • This is its other major feature that I consider as its strength as Salesforce automation helps in saving time.
  • I am highly invigorated by the working capacity and the way it manages customer relations.
  • It lacks Mobile access and any kind of web portal and it is a major drawback.
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  • Lead leakage stopped, positively impacting the CPL.
  • Customized Lead Stages helped the sales team to have a better follow up thus improving the conversion rates.
  • Automations and Drip implementation helped in drawing direct/indirect conversions from dormant leads - Adding to LTV of a customer.
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ScreenShots

LeadSquared Screenshots

Screenshot of Lead CaptureScreenshot of Lead DistributionScreenshot of Lead NurturingScreenshot of Sales AutomationScreenshot of Sales TrackingScreenshot of Workflow Automation