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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Aptean CRM

    Score8.8 out of 10
    N/ACDC Software (CDC) and Consona Corporation (Consona), both enterprise application software (EAS) providers of on-premise and cloud technologies to form Aptean in 2012. Onyx supports more than 1,700 mid-market and enterprise customers in approximately 50 countries. While Onyx is largely known for its on-premise horizontal customer relationship management software suite, it also provides industry specific versions for the healthcare, financial services, professional services, contact center, high…N/A

    Kustomer

    Score8.7 out of 10
    N/AKustomer is a customer service CRM platform built for managing high support volume by optimizing experiences throughout the customer service journey. Kustomer was acquired by Facebook in late 2020, but spun out in 2023 and re-launched as an independent entity, Kustomer, LLC.

    $89

    per month per user

    Pricing
    Aptean CRMKustomer
    Editions & Modules
    No answers on this topic
    Enterprise
    $89
    per month, per user
    Ultimate
    $139
    per month, per user
    Offerings
    Pricing Offerings
    Aptean CRMKustomer
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsAll plans require an annual subscription and 8 users minimum.
    More Pricing Information
    Community Pulse
    Aptean CRMKustomer
    Considered Both Products
    Aptean
    No answer on this topic
    Kustomer, LLC
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    88%
    Would buy again
    7 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    5 Answers
    Happy with the feature set
    No answers on this topic
    88%
    Happy with the feature set
    7 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    80%
    Implementation went as expected
    4 Answers
    Features
    Aptean CRMKustomer
    Sales Force Automation
    Comparison of Sales Force Automation features of Aptean CRM and Kustomer
    Feature
    Aptean CRM
    9.2
    2 Ratings
    18% above category average
    Kustomer
    -
    Ratings
    Customer data management / contact management10.02 Ratings00 Ratings
    Workflow management9.02 Ratings00 Ratings
    Territory management9.02 Ratings00 Ratings
    Opportunity management9.02 Ratings00 Ratings
    Integration with email client (e.g., Outlook or Gmail)9.02 Ratings00 Ratings
    Contract management10.02 Ratings00 Ratings
    Quote & order management9.02 Ratings00 Ratings
    Interaction tracking9.02 Ratings00 Ratings
    Channel / partner relationship management9.02 Ratings00 Ratings
    Customer Service & Support
    Comparison of Customer Service & Support features of Aptean CRM and Kustomer
    Feature
    Aptean CRM
    9.7
    2 Ratings
    25% above category average
    Kustomer
    -
    Ratings
    Case management9.02 Ratings00 Ratings
    Call center management10.02 Ratings00 Ratings
    Help desk management10.01 Ratings00 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of Aptean CRM and Kustomer
    Feature
    Aptean CRM
    9.5
    2 Ratings
    22% above category average
    Kustomer
    -
    Ratings
    Lead management10.02 Ratings00 Ratings
    Email marketing9.02 Ratings00 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of Aptean CRM and Kustomer
    Feature
    Aptean CRM
    9.0
    2 Ratings
    17% above category average
    Kustomer
    -
    Ratings
    Task management10.02 Ratings00 Ratings
    Billing and invoicing management9.02 Ratings00 Ratings
    Reporting8.02 Ratings00 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of Aptean CRM and Kustomer
    Feature
    Aptean CRM
    9.0
    2 Ratings
    17% above category average
    Kustomer
    -
    Ratings
    Forecasting9.02 Ratings00 Ratings
    Pipeline visualization9.02 Ratings00 Ratings
    Customizable reports9.02 Ratings00 Ratings
    Customization
    Comparison of Customization features of Aptean CRM and Kustomer
    Feature
    Aptean CRM
    9.0
    2 Ratings
    18% above category average
    Kustomer
    -
    Ratings
    Custom fields9.02 Ratings00 Ratings
    Custom objects9.02 Ratings00 Ratings
    Scripting environment9.01 Ratings00 Ratings
    API for custom integration9.01 Ratings00 Ratings
    Security
    Comparison of Security features of Aptean CRM and Kustomer
    Feature
    Aptean CRM
    8.5
    2 Ratings
    2% above category average
    Kustomer
    -
    Ratings
    Single sign-on capability9.02 Ratings00 Ratings
    Role-based user permissions8.02 Ratings00 Ratings
    Social CRM
    Comparison of Social CRM features of Aptean CRM and Kustomer
    Feature
    Aptean CRM
    9.5
    1 Ratings
    26% above category average
    Kustomer
    -
    Ratings
    Social data10.01 Ratings00 Ratings
    Social engagement9.01 Ratings00 Ratings
    Integrations with 3rd-party Software
    Comparison of Integrations with 3rd-party Software features of Aptean CRM and Kustomer
    Feature
    Aptean CRM
    9.5
    1 Ratings
    26% above category average
    Kustomer
    -
    Ratings
    Marketing automation10.01 Ratings00 Ratings
    Compensation management9.01 Ratings00 Ratings
    Platform
    Comparison of Platform features of Aptean CRM and Kustomer
    Feature
    Aptean CRM
    9.0
    1 Ratings
    20% above category average
    Kustomer
    -
    Ratings
    Mobile access9.01 Ratings00 Ratings
    Incident and problem management
    Comparison of Incident and problem management features of Aptean CRM and Kustomer
    Feature
    Aptean CRM
    -
    Ratings
    Kustomer
    8.1
    18 Ratings
    1% above category average
    Organize and prioritize service tickets00 Ratings8.017 Ratings
    Expert directory00 Ratings8.314 Ratings
    Subscription-based notifications00 Ratings8.513 Ratings
    ITSM collaboration and documentation00 Ratings8.013 Ratings
    Ticket creation and submission00 Ratings8.018 Ratings
    Ticket response00 Ratings8.018 Ratings
    Self Help Community
    Comparison of Self Help Community features of Aptean CRM and Kustomer
    Feature
    Aptean CRM
    -
    Ratings
    Kustomer
    8.5
    14 Ratings
    8% above category average
    External knowledge base00 Ratings8.014 Ratings
    Internal knowledge base00 Ratings9.014 Ratings
    Multi-Channel Help
    Comparison of Multi-Channel Help features of Aptean CRM and Kustomer
    Feature
    Aptean CRM
    -
    Ratings
    Kustomer
    8.0
    18 Ratings
    3% above category average
    Customer portal00 Ratings8.611 Ratings
    IVR00 Ratings8.310 Ratings
    Social integration00 Ratings7.314 Ratings
    Email support00 Ratings10.018 Ratings
    Help Desk CRM integration00 Ratings6.013 Ratings
    Best Alternatives
    Aptean CRMKustomer
    Small Businesses
    Salesflare
    Score6 out of 10
    Help Scout
    Score7.9 out of 10
    Medium-sized Companies
    Zendesk Sell
    Score8.8 out of 10
    LiveAgent
    Score9.7 out of 10
    Enterprises
    Daylite
    Score7.6 out of 10
    Front
    Score7.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Aptean CRMKustomer
    Likelihood to Recommend
    9.0
    (2 ratings)
    9.0
    (39 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    7.9
    (2 ratings)
    Usability
    9.0
    (1 ratings)
    10.0
    (5 ratings)
    Availability
    -
    (0 ratings)
    9.1
    (2 ratings)
    Performance
    -
    (0 ratings)
    6.4
    (2 ratings)
    Support Rating
    9.0
    (1 ratings)
    9.4
    (7 ratings)
    In-Person Training
    -
    (0 ratings)
    7.6
    (2 ratings)
    Online Training
    -
    (0 ratings)
    8.3
    (2 ratings)
    Implementation Rating
    -
    (0 ratings)
    7.9
    (2 ratings)
    Configurability
    -
    (0 ratings)
    7.9
    (2 ratings)
    Ease of integration
    -
    (0 ratings)
    7.2
    (2 ratings)
    Product Scalability
    -
    (0 ratings)
    9.1
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    8.7
    (2 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    9.1
    (2 ratings)
    User Testimonials
    Aptean CRMKustomer
    Likelihood to Recommend
    Aptean
    As I am highly satisfied with the working of Apteama CRM I would like to recommend it to everyone with all sizes of the firm as it is ideal for firms from small to large ones. With its features, I can guarantee the best CRM solutions along with marketing automation. Although I am looking forward to it to offer more customizations.
    Incentivized
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    Kustomer, LLC
    I would say the greatest strength of Kustomer is its flexibility. In the hands of a skilled admin, it can be adapted to tons and tons of different use cases. I've been able to make custom displays for different groups of agents, produce complex cross sections of users, draw interesting data relationships combining marketing contacts and customer-initiated contacts. For example, there's really no other data source in our company which could tell you which users received a specific promo code and checked out with it, received their delivery within 14 days and then can related that to the number of times they contacted us about using our product. At the intersection of communication, marketing, data, and relationship-management, Kustomer shines at the center. I would say it falls short when you are trying to coordinate multiple "side conversations" with multiple sources to resolve an issue. This is a tough task for any type of platform, but if you're maintaining 3 different email chains with a 3PL partner, the customer, and a separate internal conversation, it would be confusing anyway!
    Incentivized
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    Pros
    Aptean
    • Simple: it isn't too convoluted with too many features
    • Flexible: user-defined fields are able to be added to every segment of both opportunities and incidents
    • Dynamic: Integrates with the existing ERP system to pass customer and vendor data back and forth
    Incentivized
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    Kustomer, LLC
    • All customer data (past orders, communication with customer service, rewards account data) is in one place. This helps agents avoid confusion and reduces the number of tabs they need to open.
    • The Knowledge Base (or K Base) is very helpful. Any time we roll out a new policy or have a limited-time promotion, we can add all the relevant information and worksheets there for the convenience of the agents. That way they can stay in a chat while looking up the answer to a question.
    • We can seamlessly move from chat into email if the customer leaves or the queue times are too long. All the interactions will stay on the customer profile page, so they are kept up to date.
    Incentivized
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    Cons
    Aptean
    • I was expecting some more flexibility in it.
    • Its customer support is highly non-vigilant and should learn how to work responsibly.
    Incentivized
    Read full review
    Kustomer, LLC
    • For our team, the feature that defaults all notes to begin in "done" status is difficult. Throughout each day we need to have notes open and assigned back and forth to different teams, and we have to remember to manually "open" each note. There is too much room for human error with this setting, and it is easy for important notes to be missed if a user forgets to open the note.
    • Similarly, it can be hard to remember to assign emails/notes to a particular team in addition to a user. We almost exclusively work out of team inboxes, and if someone on Care writes an email to a customer, the email will automatically be "done" when it is created, and it will be assigned to the user who wrote it, but not also to the user's team. There are instances where an email needs to be snoozed for several days/hours with further action needed, and unless the user remembers to assign the email to their team it may "awake" from the snooze and not be visible to anyone except the user who created it. Similarly to my first comment, this leaves a lot of room for human error and is not very intuitive.
    • Personally, I do not love that all tickets/emails/notes are jumbled together in the same inbox. While this gives visibility to everything on the "to do" list at the same time, it can be visually overwhelming. We have created unique folders for certain types of projects or categories of work, but have experienced tech glitches or just the awkwardness of another step to manually read the note, determine what type of category it is, and then manually assign it to another folder. Would love to have things auto-sort and take out this manual lift.
    • I love the idea of the autopilot setting, but we have not been able to use this for our work because it sorts items based on time, and not based on priority. In our line of work, we may have an urgent situation arise that needs attention before an email that was sent in 60 minutes ago. The autopilot feature would push the email to my associates sooner than it would the urgent situation from 5 minutes ago. Due to this, we manually monitor inboxes and assign work to ourselves and others.
    Incentivized
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    Likelihood to Renew
    Aptean
    No answers on this topic
    Kustomer, LLC
    Because there's no other tool like Kustomer
    Incentivized
    Read full review
    Usability
    Aptean
    Its simple yet full-fledged interface is doing wonders in making our work time- effective. It is not just cost-effective but the marketing automation and sales force automation has proved very beneficial for us. By the grace of its reports, we can analyze intricacies.
    Incentivized
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    Kustomer, LLC
    There is a learning curve, but it is more than worth it, especially to have a dedicated resource pointed at Kustomer and any other software it interacts with. The basic implementation is useful, and powerful - certainly a MASSIVE upgrade over taking care of your customers in an email inbox or shuffling between multiple windows and applications! It is also set up really well to grow and reconfigure with your business. I'm a big fan.
    Incentivized
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    Reliability and Availability
    Aptean
    No answers on this topic
    Kustomer, LLC
    Because Kustomer is available when you need it
    Incentivized
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    Performance
    Aptean
    No answers on this topic
    Kustomer, LLC
    Because ages load quickly, reports complete in a reasonable time frame, given their complexity
    Incentivized
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    Support Rating
    Aptean
    Apean CRM gives adaptability in working hours to timetables and they give client service all day, every day. This application has progressed highlights CRM, Distribution of the executives, announcing/investigation. Thing and Support are simple to utilize and easy to adjust subject to the business. Modify reports and structures we can associate with no issue.
    Incentivized
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    Kustomer, LLC
    I did not reach out to Kustomer support when we had an issue. Still, whenever we provide feedback to our manager regarding what can improve based on our experience using Kustomer, our manager always comments that Kustomer support always replies with some positive feedback based on our suggestions.
    Incentivized
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    In-Person Training
    Aptean
    No answers on this topic
    Kustomer, LLC
    Because they are very hands-on in training us and very approachable
    Incentivized
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    Online Training
    Aptean
    No answers on this topic
    Kustomer, LLC
    It was very easy to understand.
    Incentivized
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    Implementation Rating
    Aptean
    No answers on this topic
    Kustomer, LLC
    Nothing really because it is easy to use. After an hour of using it, we're already getting the hang of it.
    Incentivized
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    Alternatives Considered
    Aptean
    IntuitiveERP included this CRM package with our license, so there was no extra cost to implement it. Salesforce is expensive so we felt that we could use this package to justify our need for CRM by implementing this package, and if it was improving our sales we could say that a larger package would give the ROI we expect.
    Incentivized
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    Kustomer, LLC
    Apps like Intercom, Zendesk, and Gorgios all treat customer inquiries as tickets, just tracking that one issue or interaction with a customer. Kustomer treats each customer as an individual, which allows us to provide top-notch customer service. Customers love that we're able to be more conversational and informal, while still solving their issues quickly. It also helps us build relationships with customers and increases repeat orders.
    Incentivized
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    Scalability
    Aptean
    No answers on this topic
    Kustomer, LLC
    Because customer is flexible and scalable
    Incentivized
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    Return on Investment
    Aptean
    • Improved interaction with customers for incident management.
    • Greatly improved opportunity management.
    • Lead management for marketing is improved and centralized.
    Incentivized
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    Kustomer, LLC
    • We’re getting so much positive feedback — which is not something you traditionally associate with a customer care team — because we’re making it effortless for customers to deliver both positive and negative feedback, and we can now resolve the bad feedback really really quickly.
    • Primarily from our increased efficiency with Kustomer, we’ve seen a significant reduction of $3 to $4 for every cost per contact.
    Incentivized
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    ScreenShots

    Kustomer Screenshots

    Screenshot of Example of a customer profile within Kustomer.Screenshot of Example of how Kustomer’s automated chats can save agents time by handling less complex requests automatically.