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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    APSIS Pro

    Score8 out of 10
    N/AAPSIS Pro is an email marketing solution that drives measurable ROI through personalized emails and organized workflows.N/A

    Twilio SendGrid

    Score8.5 out of 10
    N/ATwilio SendGrid Marketing Campaigns provides users with segmentation, campaign editing, and deliverability. According to the vendor, Twilio SendGrid Marketing Campaigns is trusted by over 80,000 customers globally, including Airbnb, Spotify and Uber. Twilio SendGrid Marketing Campaigns aims to help users by providing: MORE EFFICIENT EMAIL BUILDING The campaign building process is free from frustrating, rigid step-by-step wizards that slow users down. The vendor says…

    $15

    per month

    Pricing
    APSIS ProTwilio SendGrid
    Editions & Modules
    No answers on this topic
    Basic
    $15
    per month
    Advanced
    $60
    per month
    Free
    Free
    Offerings
    Pricing Offerings
    APSIS ProTwilio SendGrid
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    APSIS ProTwilio SendGrid
    Considered Both Products
    APSIS International AB
    No answer on this topic
    Twilio
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    79%
    Would buy again
    15 Answers
    Delivers good value for the price
    No answers on this topic
    76%
    Delivers good value for the price
    13 Answers
    Happy with the feature set
    No answers on this topic
    74%
    Happy with the feature set
    14 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    68%
    Lived up to sales and marketing promises
    13 Answers
    Implementation went as expected
    No answers on this topic
    74%
    Implementation went as expected
    14 Answers
    Features
    APSIS ProTwilio SendGrid
    Email & Online Marketing
    Comparison of Email & Online Marketing features of APSIS Pro and Twilio SendGrid
    Feature
    APSIS Pro
    7.4
    1 Ratings
    7% below category average
    Twilio SendGrid
    7.1
    48 Ratings
    11% below category average
    WYSIWYG email editor7.01 Ratings7.035 Ratings
    Dynamic content7.01 Ratings6.838 Ratings
    Ability to test dynamic content7.01 Ratings5.636 Ratings
    A/B testing9.01 Ratings7.228 Ratings
    Mobile optimization9.01 Ratings7.036 Ratings
    Email deliverability reporting9.01 Ratings7.448 Ratings
    List management6.01 Ratings7.642 Ratings
    Triggered drip sequences5.01 Ratings7.222 Ratings
    Landing pages00 Ratings8.023 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of APSIS Pro and Twilio SendGrid
    Feature
    APSIS Pro
    1.0
    1 Ratings
    154% below category average
    Twilio SendGrid
    7.6
    48 Ratings
    1% below category average
    Dashboards1.01 Ratings7.446 Ratings
    Standard reports1.01 Ratings8.246 Ratings
    Custom reports1.01 Ratings7.230 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of APSIS Pro and Twilio SendGrid
    Feature
    APSIS Pro
    -
    Ratings
    Twilio SendGrid
    8.2
    10 Ratings
    3% above category average
    URL Validation00 Ratings7.410 Ratings
    Link Tracking00 Ratings8.210 Ratings
    Image Validation00 Ratings9.08 Ratings
    Inbox Display00 Ratings7.810 Ratings
    Email Accessibility Tools00 Ratings7.810 Ratings
    Spelling and Grammar Check00 Ratings8.28 Ratings
    Spam Testing00 Ratings8.210 Ratings
    Email Previews00 Ratings8.610 Ratings
    Best Alternatives
    APSIS ProTwilio SendGrid
    Small Businesses
    Mad Mimi
    Score10 out of 10
    Mad Mimi
    Score10 out of 10
    Medium-sized Companies
    Everest (Return Path + 250ok)
    Score10 out of 10
    Everest (Return Path + 250ok)
    Score10 out of 10
    Enterprises
    Emma by Marigold
    Score9.4 out of 10
    Emma by Marigold
    Score9.4 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    APSIS ProTwilio SendGrid
    Likelihood to Recommend
    7.0
    (1 ratings)
    7.9
    (59 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    7.0
    (1 ratings)
    Usability
    -
    (0 ratings)
    8.2
    (6 ratings)
    Support Rating
    -
    (0 ratings)
    3.0
    (9 ratings)
    User Testimonials
    APSIS ProTwilio SendGrid
    Likelihood to Recommend
    APSIS International AB
    Works well, relatively easy to use - but lacks some up-to-date and modern features as well as look and feel. The support provided is OK but not world class. It is too bad as APSIS as a company is quite good at inspiring and providing insights into trends in email marketing.
    Incentivized
    Read full review
    Twilio
    Twilio SendGrid is well suited for those organizations who need to send mass emails very often to their prospects and customers and thus may be wary of a reliable tool that can do that without affecting domain reputation. It may be less suited for organizations which do not have say more than 10,000 target prospects and thus may rely only on 1:few ABM for sending emails.
    Incentivized
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    Pros
    APSIS International AB
    • We have a pre-designed template and pre-build elements and thus it is quite easy to compose nice looking newsletters.
    • Doing split-tests on subject, clicks etc. is quite easy and requires no tech help.
    • Imporing new contacts and adding to the list is straight forward.
    Incentivized
    Read full review
    Twilio
    • Managing email lists / audiences is easy with features like groups and segments.
    • They provide pre-built email templates that are very easy to modify. It is also super easy to create new email templates with their drag-and-drop email builder.
    • Provides clear / easy-to-read analytics of email campaigns.
    • I can easily import large email contact lists all at once or add a user manually one-at-a-time, when needed.
    Incentivized
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    Cons
    APSIS International AB
    • The user interface is not good. Too much scrolling and too many menues to navigate. Half of the pages are updated to a "new" look with the rest still being the (really) old design. This badly needs a make-over.
    • There is no one-click "send reminder to those who did not open". To send reminders, it is nescessary to build a filter a do a new send using the filter. Such a simple and often repeated task should be automated.
    • It is not possible to add a "Why did you leave us?"-page for opt-outs... Really misses this.
    • The statistics are too limited and to difficult to use - mostly due to the UI design as described above.
    Incentivized
    Read full review
    Twilio
    • Not necessarily their Email API but their email in general - they are currently in beta for automated email sequences but are still bare bones. Much more work is needed before it can be used mainstream and be able to convert everything to SendGrid.
    • Helping with warming up our dedicated IP for the best-sending score.
    • We seem to hit the promotions folder a decent amount (maybe the IP problem above) and even a lot of their emails hit my spam or promotions folder (whether they be transactional or marketing) which isn't a great sign when trusting an ESP.
    • Transactional email sequences would be a huge plus.
    • Now that Twilio owns SenGrid, having an integrated platform where you could see all our transactional emails together.
    • Better reporting and split reporting between transactional and marketing emails.
    Incentivized
    Read full review
    Usability
    APSIS International AB
    No answers on this topic
    Twilio
    It has the potential to be really cool. However, it feels as if it was created by developers for developers (and I work with developers, yet even for me the instrument was somewhat not easy to use - just read SendGrid's help manuals...) However, if you are into data and your way of thinking is more mathematical rather than lyrical, you'll enjoy this instrument
    Incentivized
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    Support Rating
    APSIS International AB
    No answers on this topic
    Twilio
    Twilio SendGrid Email API is everything we want it to be, and we have no reason to look for any other solution. Features and pricing match exactly what we need. As developers for SaaS products, Twilio SendGrid Email API provides a great service. I hope that they stay this way and don't inflate the service with too many marketing oriented features, because there are other tools for that and Twilio SendGrid Email API is a API for sending email first and foremost.
    Incentivized
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    Alternatives Considered
    APSIS International AB
    MailChimp offers more flexibilty but also seems a bit more complicated to use. We did not use it long enough to really get an idea of the positive and negative.
    Incentivized
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    Twilio
    Sendgrid has a lot of features that other providers have and a few more - like the dynamic template builder, which AWS SES doesn't have. We choose the provider based on the scenario of use and the provider we're using. If we're going to be making regular changes to a template, then we'd go with Sendgrid, as the changes will be easier to make and don't necessarily require developer intervention.
    Incentivized
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    Return on Investment
    APSIS International AB
    • We are still trying to figure out how to use this medium for sales. We have had some success with Black Monday sales, but in general we do not have much response to our emails.
    • We have increases our visibility with our customers by making sure to land in their mailbox regulary with nice looking messages.
    Incentivized
    Read full review
    Twilio
    • As it was cheaper than the transactional service we previously used, it saved costs.
    • The API was relatively easy to work with so it helped us ship the service and test it quickly.
    • We still use the transactional email service, even though we recognize its limits as it meets our immediate needs.
    Incentivized
    Read full review
    ScreenShots