AppsFlyer vs. Everflow - Partner Marketing Platform

Appsflyer is excellent for running numerous campaigns across many clients and keeping track of real-time performance. Attribution is top-notch and the platform is up to date with the innovations in the area while keeping its effective & trustworthy information. Exporting reports could be a bit more friendly but all in all, a truly great MMP.

Incentivized

It's very well suited for any mobile marketing campaign that has a specific set of KPIs based that are setup towards specific events. It's not as well suited for retention or campaigns measured by cohort. It's also not the best platform to run desktop campaigns for, but few platforms have the dual capability.

Incentivized

• Appsflyer does deep linking well. It was reliable and works better than any past partner we've used. We no longer invest time and resources in fielding internal flags about broken links.
• Appsflyer does particularly well at telling the story on industry landscape, identifying areas of opportunity for our brand to grow based on the depth and breadth of their experience in mobile.
• The Appsflyer team offers best in class customer service. The account managers are knowledgeable, responsive, bright, invested and a pleasure to work with.

Incentivized

• Live Chat feature/Customer Support.
• Reporting options and Custom Flex reports.
• Extensive knowledge base.
• VERY few technical glitches that ever cause more problems than they have to when hacks/crashes/glitches happen. They keep their platform functioning well.

Incentivized

• Supports download of only 200K rows of raw data for in-app events
• Supports download of raw data of in-app events for only 30 days duration max and for the last 90 days
• Custom reports are limited.
• Need to download raw data for deeper analysis
• Cannot look into parameter level events without raw reports

Incentivized

• Some reports are hard to find or understand without explanation.
• Integration with our websites is delicate and does sometimes break.
• User interface is simple, but no frills.

Incentivized

AppsFlyer works well with our use cases already, and is working on addressing the gaps (of trackers UI)

Incentivized

The UI can be used by anyone with a little understanding of the business. However, may features are somehow hidden and the UI is a bit confusing for beginners. It's not so easy to know where each feature is. It is also not easy to figure out how certain values are calculated.

Incentivized

Overall support is good, fast to respond and helps us with both tool related queries as well as publisher related escalations when it comes to fraud or attribution, as they step in and help justify on our behalf. They have a very small team though in India, it's time for them to scale up the team probably and assign exclusive support folks to large clients.

Incentivized

Pretty responsive, but that's kinda expected within the space. TUNE has chats open and available right away.

Incentivized

Appsflyer is generally a more comprehensive and robust platform offering advanced analytics, detailed attribution, and strong fraud prevention features compared to its competition in the market. Also, Appsflyer is a pretty old and well-known name in the market.

Incentivized

Everflow blows cake out of the water and is (in my opinion) still better than HasOffers. We selected Everflow because of the team behind the project, the amazing customer support we received even before migrating, and their capabilities with tracking.

Incentivized

• Allows us to make sure that we're meeting our advertiser's performance and optimize accordingly. Which keeps our business on going.
• Allows us to stop spend on inventory that's not performing well to save money on those placements.
• Allows us to identify fraudulent inventory and get our money back from our traffic sources.

Incentivized

• Allows us to manage and grow affiliate marketing
• Partner marketing has grown our business
• Affordable price and very high return on investment with strong partnerships we have formed.

Incentivized