AppLovin MAX vs. GroundTruth

MoPub is perfect for US in app campaigns. They are able to offer inventory worldwide, but clearly the US is their home turf and the place where they feel most comfortable. They work well for performance campaigns, but I would not use them for branding purposes. They are very responsive and keep improving their product offering to stay competitive.

Incentivized

Starting to work with more clients on targeted Advertising and geofencing. The platform is simple to use, guides through the process and has excellent reporting features. GroundTruth can login and setup a campaign which can run the next day itself. Their Excel sheets are very difficult to use and it's impossible to upload bulk locations into this campaign. It can take several business days to setup a 200 point campaign because the mass upload isn't good in my opinion.

Incentivized

• Lightweight SDK with waterfall setup
• Large support for every ad format possible
• Great display of analytics
• Amazing support team

• Excellent CPM
• Optimizes delivery when given multiple creatives
• Good customer service

Incentivized

• Their take rate is not transparent, its unclear the margin percentage.
• Not a lot of premium publishers on the platfrom, mostly gaming.
• Discrepancies keep arising between impressions served and billing numbers.

Incentivized

• There is a learning curve to GroundTruth. The UI/UX can be improved further
• Bounce rates are high due to mobile only campaigns
• Updating creatives can be time consuming sometimes. Some customisable default templates should be provided for easier use.

Incentivized

MoPub is a great SSP. It is a trusted partner that can help you scale campaigns as well as educate the client about the benefits of programmatic advertising. They have a lot of inventory and a great support team. I wouldn't say they are perfect because reporting is not very good and some billing issues are not as transparent as they should be.

Incentivized

MoPub's support is really good. Their team is knowledgeable on their product and the programmatic ecosystem in general and they are very helpful. The only 2 things that I would point out would be that their response times are not very fast and that there is a lot of rotation on the account management team.

Incentivized

We've been attempting to make AppLovin Max perform the same way as MoPub had for us. The value we get from AppLovin Max differs from the ROI we get from other mediation platforms. We keep convincing ourselves that AppLovin Max will eventually function similarly to MoPub.

GroundTruth was recommended to us by a vendor and was the only product we evaluated

Incentivized

• CPMs are low, which translate into good CPAs and more budgets.
• Possibility of rebate programs for big volumes can also increase ROI.
• Lack of clarity on billing numbers reduces profitability for a few months.

Incentivized

• We can take on more clients because of the ease of use for GroundTruth
• We can have multiple users

Incentivized