Annex Cloud Referral Marketing Cloud vs. TrueLoyal

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Annex Cloud Referral Marketing Cloud
Score 7.0 out of 10
N/A
The Annex Cloud Referral Marketing Program creates a channel through referral programs for your customers to actively share your brand with their friends and family. Tailor-built functionality makes it possible to implement any strategy suitable for your business. From social media integration to email, and in-person recommendations you can proactively cultivate referrals anywhere with the help of your referral program, while comprehensive reporting helps you track and optimize your various…N/A
TrueLoyal
Score 9.0 out of 10
Mid-Size Companies (51-1,000 employees)
TrueLoyal (formerly Zinrelo) is a loyalty program software, designed to foster customer engagement and enhance customer retention. It integrates multiple dimensions such as transactional, social, advocacy, engagement, behavioral, and emotional aspects. This multifaceted strategy aims to incentivize customers to make frequent purchases, actively engage with the brand, and ultimately become vocal advocates. Capabilities: Enhanced Customer Retention: As a point…N/A
Pricing
Annex Cloud Referral Marketing CloudTrueLoyal
Editions & Modules
No answers on this topic
Enterprise
Custom
Offerings
Pricing Offerings
Annex Cloud Referral Marketing CloudTrueLoyal
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
Annex Cloud Referral Marketing CloudTrueLoyal
User Ratings
Annex Cloud Referral Marketing CloudTrueLoyal
Likelihood to Recommend
-
(0 ratings)
8.2
(0 ratings)
User Testimonials
Annex Cloud Referral Marketing CloudTrueLoyal
Likelihood to Recommend
No answers on this topic
We love that the Zinrelo program is one of the many reasons that our customers shop with us repeatedly. It helps to give us an edge, compared to nearby competitors, who might not offer such a program.
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Pros
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  • Customer service is fantastic.
  • They are always asking for feedback, so that they can understand what is working well for us, and what isn't working well.
  • They are pro-active and frequently offer suggestions to us, for promotions that they think would be worthwhile, and help us to keep shoppers coming back.
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Cons
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  • Though perfectly functional, Zinrelo’s interface seems slightly dated and could use a visual update.
  • Zinrelo should develop direct integrations with BigCommerce and NetSuite, so all Zinrelo account management can be handled within those platforms.
  • Zinrelo should allow for custom reasons for the addition of points. Sometimes the the established reasons do not address the situation, and the flexibility to add custom reasons with reduce or eliminate the need to add notes to transactions.
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Alternatives Considered
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The only other platform we tried before settling on Zinrelo was Yotpo. We never moved to a paid plan before switching to Zinrelo. Compared to Yotpo, Zinrelo was easier to on-board and more affordable. Though Yotpo’s interface was more engaging, there was nothing missing from Zinrelo that justified the the added expense of Yotpo.
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Return on Investment
No answers on this topic
  • Increased customer retention.
  • Increased average order value.
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ScreenShots

TrueLoyal Screenshots

Screenshot of MULTI DIMENSIONAL LOYALTY PLATFORMScreenshot of OMNI-CHANNEL REWARDS PROGRAM E-COMMERCE, STORES, MOBILE, 3RD PARTY RETAILERSScreenshot of RECEIPT SCANNING TO AWARD POINTS FOR PURCHASES MADE AT 3RD PARTY RETAILERSScreenshot of END USER LOYALTY DASHBOARD - ON DESKTOP AND MOBILEScreenshot of REFERRAL PROGRAM TO ACQUIRE CUSTOMERS VIA WORD-OF-MOUTHScreenshot of LOYALTY PROGRAM EXPLAINER PAGES