Amperity vs. Leadspace

I think Custora is a great fit for B2C companies that are trying to take their relationship marketing programs to the next level and outside of basic segmentation. It's a great platform to consolidate all customer, order history, and campaign history type data into one platform to obtain a 360 degree view of the customer. Additionally I would say, if an organization is resource constrained from an analytics perspective, the platform also makes great sense to invest in. It provides out of the box predictive analytics, and custom lifecycle triggers to align a retention marketing program around. Outside of the upfront work to get the platform up and running, it's very marketer friendly to utilize

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No matter how specialized the integration or how much support for internal services was provided throughout the creation of the solution, Leadspace support was always available and extremely prompt in helping to smooth out any issues that developed during the setup process.

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• Real-time insights are spot on with minimal millisecond differences
• Customer profile creation is on point with very good data unification capabilities
• Data ingestion from multiple sources and cleaning of PII data
• The insights engine is highly refined even having behavioural insights capability

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• It is simple to use and comprehend.
• It enables data collection and analysis.
• It leads to growth and development. It applies to both contacts and accounts.
• It can enrich data based on company and individual, allowing businesses to better plan and execute.

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• Currently there are limitations with the number of personas that can be built in the instance, it would be great to have more flexibility here
• We occasionally see issues with lists delivered to our ESP from the platform. Not a major problem, but could be an area of improvement

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• In the form selection, if a company name does not exist in the database, the lead can choose "not me" then that actual data value overwrites what they originally put. In the future, if they choose not me to default to the lead entered data value. This is something they know and I'm told they are working on it.

Nothing else to add

Amperitiy's data model is much more refined compared to the competition which makes it ideal for firms looking for a no-nonsense CDP. However, it lacks campaigns and delivery features when compared to some other CDP providers like mParticle and Clevertap. The pricing is good and the usage-based pricing ensures that even small to mid-sized teams can afford it. Support can be improved though.

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1. This tool and database trumped others because of the flexible way in which they reported the data. 2. The team is helpful in figuring out our needs to give us the information we were looking for. 3. Their Account team is very helpful, responsive & fun to work. 4. It helps us create lookalike profiles and provide us with account and contact data that fit

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• Overall we have been able to increase the mix of triggered related revenue in email from 20% to 50% of total revenue after implementing Custora's lifecycle triggers
• We've also seen one off email tests with incremental conversion rates up to 75% when utilizing Custora personas to personal communications

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• We were able to capture new leads for our sales team and also new subscribers of our e-newsletters through email marketing campaigns. We also noticed an increase in our web traffic (corporate website) after we started using Reachforce.
• More customers took notice of our digital marketing efforts after we started using Reachforce.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info