Amperity vs. Informatica Cloud Data Quality

Amperity is best suited for enterprises looking for refined analytics CDPs. It does not have campaign or delivery capabilities but makes up for that through the plethora of third-party integration it offers. The pricing is very attractive and it offers various usage-based tiers which are ideal for even small and mid-sized enterprises. Lastly, the software itself is very easy to use and marketers will enjoy the dashboard UI/UX and various reporting features it has.

Incentivized

We used Informatica Data Quality to measure the "Data Quality Score" of internal and external reports at my company. Business users set up data profiling and prepared detailed analysis documents for business analysts. and developers developed Data Quality Mapplets for other IT teams to import their Informatica Power Center repositories. Results are stored in a centralized data quality space and then reported and summarized to related business users in detailed ways. At the end of each project, we are now able to place a "Data Quality Score" watermark score on each report involved.

Incentivized

• Real-time insights are spot on with minimal millisecond differences
• Customer profile creation is on point with very good data unification capabilities
• Data ingestion from multiple sources and cleaning of PII data
• The insights engine is highly refined even having behavioural insights capability

Incentivized

• Watch the data real time- After creating the job the data quality engine checks and run the custom rules creating a navigation window at the bottom for review and accessing the data right away.
• Character Set Mapping
• Makes sense of our own data, which in turn gives us confidence that we can provide to the end users. IDQ helped us with erroneous data in accounting and HR for accurate and immaculate reports

• Currently there are limitations with the number of personas that can be built in the instance, it would be great to have more flexibility here
• We occasionally see issues with lists delivered to our ESP from the platform. Not a major problem, but could be an area of improvement

Incentivized

• Several partnerships diminishing the value of technologies
• Unable to get list of objects from Repository (like sources & targets) that don't have any dependency
• Scheduling: The built-in scheduling tool has many constraints such as handling Unix/VB scripts etc. Most enterprises use third party tools for this.

I gave a rating of 8 due to the fact that we use Informatica for both our data quality product and ETL product. Having both integrated makes it so much easier. Microsoft had a similar product of finding duplicates, but at the time it didn't seem mature enough. The usability also in IDQ was pretty easy to navigate and use.

Easy to use not only for developers but also business users

Incentivized

The application works well except an occasional error out while using the system. It usually gets fixed when restarting the Infa server

Incentivized

Performance works just fine. It was able to load 200+ business terms, 150+ DQ automation, etc. very well.

Incentivized

Bluecore was a solid platform, but Custora is differentiated in that it provides individualized triggers for customers based on their past purchase history

Incentivized

Informatica Data Quality has a wide range of cleansing features, that are detailed, professional, and accurate in scaling down the required database. Further, Informatica Data Quality ensures there is proper collaboration, and this fosters businesses to have the freedom of working closely with several programs. Finally, Informatica Data Quality design is authentic and allows personalization.

Incentivized

Scalability works as expected and it is truly an enterprise system.

Incentivized

• Overall we have been able to increase the mix of triggered related revenue in email from 20% to 50% of total revenue after implementing Custora's lifecycle triggers
• We've also seen one off email tests with incremental conversion rates up to 75% when utilizing Custora personas to personal communications

Incentivized

• Integration with tools like PowerCenter helped faster delivery of product, and at the same time conversion
• Reduce overall project cost due to bad data , bad quality, exceptions identified nearing go-live and post production
• Employee efficiency is increased exponentially due to more automated, customized tool