Amazon Cognito vs. Microsoft Entra ID

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Amazon Cognito
Score 6.0 out of 10
N/A
Amazon Cognito is a mobile identity product that allows users to add user sign-up and sign-in to mobile and web apps, and authenticate users through social identity providers.
$0.01
Per MAU
Microsoft Entra ID
Score 8.7 out of 10
N/A
Microsoft Entra ID (formerly Microsoft Azure Active Directory or Azure AD) is a cloud-based identity and access management (IAM) solution supporting restricted access to applications with Azure Multi-Factor Authentication (MFA) built-in, single sign-on (SSO), B2B collaboration controls, self-service password, and integration with Microsoft productivity and cloud storage (Office 365, OneDrive, etc) as well as 3rd party services.
$6
per user/per month
Pricing
Amazon CognitoMicrosoft Entra ID
Editions & Modules
Starting Price
$0.01
Per MAU
Premium P1
$6.00
per user/per month
Premium P2
$9.00
per user/per month
Offerings
Pricing Offerings
Amazon CognitoMicrosoft Entra ID
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Amazon CognitoMicrosoft Entra ID
Features
Amazon CognitoMicrosoft Entra ID
Identity Management
Comparison of Identity Management features of Product A and Product B
Amazon Cognito
-
Ratings
Microsoft Entra ID
8.7
Ratings
7% above category average
ID-Management Access Control00 Ratings8.90 Ratings
ID Management Single-Sign On (SSO)00 Ratings9.20 Ratings
Multi-Factor Authentication00 Ratings9.30 Ratings
Password Management00 Ratings8.80 Ratings
Account Provisioning and De-provisioning00 Ratings8.90 Ratings
ID Management Workflow Automation00 Ratings7.50 Ratings
ID Risk Management00 Ratings8.10 Ratings
Best Alternatives
Amazon CognitoMicrosoft Entra ID
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Dashlane Password Manager
Dashlane Password Manager
Score 8.9 out of 10
WatchGuard AuthPoint
WatchGuard AuthPoint
Score 9.1 out of 10
Medium-sized Companies
OneLogin by One Identity
OneLogin by One Identity
Score 9.6 out of 10
OneLogin by One Identity
OneLogin by One Identity
Score 9.6 out of 10
Enterprises
OneLogin by One Identity
OneLogin by One Identity
Score 9.6 out of 10
OneLogin by One Identity
OneLogin by One Identity
Score 9.6 out of 10
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User Ratings
Amazon CognitoMicrosoft Entra ID
Likelihood to Recommend
8.0
(0 ratings)
9.0
(0 ratings)
Likelihood to Renew
-
(0 ratings)
9.5
(0 ratings)
Usability
8.0
(0 ratings)
7.4
(0 ratings)
Availability
-
(0 ratings)
9.0
(0 ratings)
Performance
-
(0 ratings)
9.0
(0 ratings)
Support Rating
7.0
(0 ratings)
7.1
(0 ratings)
Online Training
-
(0 ratings)
5.0
(0 ratings)
Implementation Rating
-
(0 ratings)
9.7
(0 ratings)
Configurability
-
(0 ratings)
8.0
(0 ratings)
Product Scalability
-
(0 ratings)
9.0
(0 ratings)
User Testimonials
Amazon CognitoMicrosoft Entra ID
Likelihood to Recommend
Well Suited
  1. B2C mobile and web apps with a high number of users.
  2. Cheaper and cost-effective.
  3. If the other pieces of the infra are already using AWS services like Lambda, S3, Pinpoint, etc.
Not Suited For:
  1. Advanced use-cases (Biometrics based authentication) Email, and other MFA channels.
  2. For any use-cases needing SCIM.
  3. Customized flows of SSO, and MFA will need a layer on Lambda and other AWS services.
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For one, a significant factor for us is that it is integrated with HelloID, which gives us, as the IT department, a lot of time back because we don’t need to create user accounts manually. It is great for the roles we have defined, as they can be used repeatedly. A great feature is that guest accounts can be created for external users; we only need to be in a closed area of your domain.
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Pros
  • Strong integration with React.js and client-side applications
  • Easy to bridge Cognito identities with the rest of the AWS ecosystem
  • Easy to store user profile data directly in Cognito rather than having to build additional services/endpoints
  • Easy integration with AWS Lambda to extend and add sophistication to the service
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  • It addresses the issue of identity management very well with respect to putting in that multi authentication.
  • It can also support with respect to we can push these policies into another product that is not Microsoft, but it needs that SSO so we can have one account going into multi different accounts. I think that's the biggest pros and the easy use of Microsoft 365 also is one of those pros also in terms of administration.
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Cons
  • SCIM implementation is not present.
  • B2B SaaS use-cases are very hard to configure. More suitable or B2C use-cases.
  • Needs more recipes, plugins, SDK's.
  • 2FA with Email as an OTP channel is not supported.
  • 2 FA using biometrics is not available; can be customised using lambda.
Read full review
  • Well, I'm an active ad admin, so there's a lot of features in active directory that Entra ID seems to be just adding now. We're kind of figuring out that the policies are different than Entra ID that they were in active directory and we're finding other products to do that, like Azure policy. Some things I'm used to seeing in identity products or like active directory aren't in Entra iID, but are doing good job of managing stuff that it does so far.
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Likelihood to Renew
No answers on this topic
Entra ID is a vital part of our Identity management/administration. With the integrations it has to other Microsoft products, setup and configuration is a breeze. Additionally, Microsoft has been around a long time and have the resources to ensure this product is stable and secure for many years to come. We know it will evolve with time to provide us what we need as technology changes.
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Usability
All the features AWS Cognito offers gives the user the options they need without making it too complicated. Your customers will be happy. On the administration site usability is also great. After a small learning curve, you can setup Cognito for your usage
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Very easily usable. It could be easier to use. Implementation was kind of tricky. We do run a hybrid environment, so we're syncing a local active directory instance with Entra ID, so that could be a little tricky. But outside of that, if you're not running a hybrid deployment or a version of Entra ID usually, it's pretty straightforward.
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Reliability and Availability
No answers on this topic
There has been a handful of outages but they have been either minimal or rarely severe
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Performance
No answers on this topic
I could probably rate this a 10 but I'm always conservative on giving out perfect scored bt performance has not been a problem for us using Entra ID.
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Support Rating
AWS Support overall is poor. Your main resources are trainings and the docs, and the docs can be very confusing. Using Cognito well involves having a developer learn it deeply and help support your team in understanding it. That said, Cognito's competitors also have dismal support and even worse documentation, so while this isn't a strength for Cognito it may still be the frontrunner here.
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Microsoft has offered Azure Active Directory as a solution for a couple of decades now, so they have seen and anticipated almost any issue that an organization may face and can therefore help. The cloud offering of Azure Active Directory offers some additional "self healing" or monitoring services that can minimize the need for a service call. However, as with most large companies supporting a fast growing market, there may be some gaps in service knowledge (and particularly processing) from the front line / tier one staff as they follow a corporate script at first contact.
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Online Training
No answers on this topic
Most training was internally produced
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Implementation Rating
No answers on this topic
Make sure you use a good partner. Our implementation was a bit longer and more problematic than we expected. Our partner got it done, but, in my opinion, some of their inexperience and staffing issues were evident.
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Alternatives Considered
They are ideal tools to create a secure and unique login experience for our applications. Thanks to its API authorization, Amazon Cognito ensures connections to applications that are secure.It is easy to use and provides easy access to files and applications that you need to complete your goal.
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Microsoft Entra ID is not as stand-alone product as competitors like Okta. It may lack some of the features that competing products have but on the other hand it integrates both technically and license wise with other Microsoft cloud services and is easy to deploy. It is also the easiest way to extend identity management to the cloud if you already have Microsoft Active Directory in use.
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Scalability
No answers on this topic
Scalability is pretty trival for Entra ID. It's not difficult to manage a few or many accounts.
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Return on Investment
  • Amazon Cognito has had a positive impact on our business by allowing us to develop services that require user sign-up and sign-in more rapidly. Not only do we not need to build or maintain these features, but Cognito's implementation is also better than what we would be justified in building ourselves.
  • Amazon Cognito makes user management easy. This reduces the time we have to spend supporting users. Non-technical product managers can even use the AWS Console to manage users without requiring support from developers.
  • Amazon Cognito is likely more secure than what would be built in-house; a portion of our attack surface is now managed by Amazon.
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  • I don't know if I can really quantify that. It's one of those products that just exists and so there's not a whole lot of changes that we need to make with the product. And so I guess in terms of value, what we get is we don't have to worry about the identity management piece. We know that that's taken care of.
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