Amazon Advertising Sponsored Products vs. Criteo Commerce Max

In our education management system, we have been able to reach high leads in the cloud. Therefore, I wouldn’t hesitate to recommend Amazon Advertising Sponsored ads to all businesses looking to reach global clients.

Incentivized

Well suited--customizable enough to go to market efficiently and quickly. Not well suited--Plug-in multiple demand sources, improved targeting integrations with first-party data.

• Intuitive UI - easily create and manage campaigns
• Generates solid return on ad spends
• Provides detailed analytics and reporting.

Incentivized

• Intuitive dashboards and reporting
• Custom templates for display media
• Flexibility in terms of setting guardrails for targeting

• Ever since I started using Amazon Advertising Sponsored Products, I have never encountered issues at all.

Incentivized

• Exportable insights at a brand, page, and placement level
• Segmentation API service to better manage first-party data
• Opportunity for non-custom implementation to allow for scalable solutions, such as programmatic backfill

Intuitive and easy to use.

The cost/ROI is not where I would like it to be, but I can glimpse the improvements that have been made are making a difference. My expectation is that they will get to a place where the ROI has been adequately addressed. I think the sales have sharpened over the COVID nonsense since stores are shuttering. This has increased the market share for anyone advertising on Amazon.

Incentivized

Retail Media by Criteo's support at the start (with ERMS and Hooklogic) was pretty poor, with support SLAs exceeding 72 hours. This has changed over time to having a dedicated team--therefore the 7 rating and not 8.

Google advertising is by far the leader in digital ad platforms, Amazon [Advertising] Sponsored Products really only addresses the need to promote listings on Amazon.com. Sponsored products does not address the need for off-site media, so google advertising is essentially the top of the search funnel whereas sponsored products would be at the bottom of the funnel where conversion happens.

Incentivized

Cost of integration is low with Retail Media by Criteo, and Criteo's network of sponsored products is strong.

• ROI is not what I would like it to be.
• Brand is over-advertised by too many sellers.
• No preference for USA sellers.

Incentivized

• Increased net revenue
• Increased profit
• CTR is unchanged (but this can be improved with better opportunities for targeting)