Alibaba Cloud Data Lake Analytics vs. smartocto

smartocto is very well suited to measuring blog performance, gaining insights into topics that resonate & measuring how well your content team is performing. It makes for a good, user-friendly alternative to GA4. It could do with better SEO tracking features as this is what most B2B content teams are focused on.

• Providing actionable data the moment that you need it
• Providing a clear and easy to use UX
• Very flexible when it comes to the configuration for your particular business

• CPI is sometimes harder to understand but once you do it is of great help for business strategy
• Video content analysis could be improved but it is sufficient enough.

smartocto is a very user-friendly tool, with a smart & clean interface.

Google Analytics is a general type analytics better suited for sales than media environment. It gives good overview data but it is hard to setup a system in a newsroom where you could make data driven decisions on future content. smartocto is editorial analytics suite and is easier to use in a newsroom.

• We have onboarded 70 old-school journalists to daily reporting and data retrospect. The a/b testing solution had proven that we have drastically improved our CTR.