Albacross vs. ZoomInfo Marketing

It's well-suited to small companies without a dedicated sales force. It helps collect, organize and analyze leads. Perhaps, it adds value to larger teams too, but it has certainly been a valuable addition to us early on in the business when build lead lists and client lists were more challenging. I'm not sure what the current pricing structure is, but it was good value for us at the time of purchase 2 years; pricing has not increased for us since then. So, again, for smaller teams or teams with a limited reach out budget, this may be a suitable option.

Incentivized

ZoomInfo Marketing can be used to re-target companies already in your sales process or familiar with you (i.e., have been to your website or engaged with you in some way). You may not get a large number of conversions through a cold display campaign, but ZI Marketing is a great way to stay at the top of your buyers' minds and provide them with bottom-of-the-funnel content through advertising.

Incentivized

• Weekly alert emails of new activity.
• Company profile, address, and an email list of contacts of site visitors.
• Detailed analysis of which pages were visited and how long. This is very insightful.

Incentivized

• The ease of campaign creation is amazing! I can get a campaign set up in just a few minutes.
• The reporting allows us to easily see the performance of our ads. There is no guesswork.
• I love being able to create audiences from ZoomInfo tools such as Websights, intent, workflows and lists. This allows us to target a very specific audience that we otherwise would not have access to.

Incentivized

• Could improve on pricing and make it affordable for the smaller companies.
• Sometimes there is not much info on the company or the contact.

Incentivized

• Sometimes the contact information is not up to date (wrong phone numbers or emails)
• Sometimes the integration between ZoomInfo Marketing and other software we use lags
• Sometimes information such as recent job changes or changes within company are not accurate or missing

Incentivized

It just complements every effort that our sales and marketing team go through. We also use other zoom products, and this meshes so well with them. It has cut down the time we need for results in marketing and sales, as well as increasing the success rate of the actions we choose. We're seeing greater ROI on efforts since we started.

Incentivized

I think it's great for marketing and sales alignment and it gives great insights and data that we can translate over to our LinkedIn advertising, but I think the reporting limitations aren't great. The discrepancies don't provide full confidence in the numbers. But, as a tool to become more targeted based on websights and sales goals it's great!

Incentivized

They are in Sweden so getting a response back from them is slow and I think their team isn't that big.

Incentivized

They spend most of their time pontificating on rudimentary matters. They tried to blame their own mistakes and shortcomings on the client rather than themselves.

Incentivized

Calls using Zoom remote sessions, emails chat.

Incentivized

They never ended up uploading the custom intent topics until months after we submitted them. It was difficult to select the custom intent topics in the first place as well.

Incentivized

More or less, Albacross is similar to their competitors but they have a great support, better data accuracy (subjective), and easy setup.

Incentivized

RollWorks was extremely difficult to use. We used the platform for three years and I always got stuck when trying to create an ad campaign. Total opposite of ZoomInfo Marketing where I can easily create an ad campaign in minutes. We can update our campaigns at any time and see changes right away. In RollWorks, we had to wait at least 24 hours to see any changes. We never saw any hard results from RollWorks with three years of using the platform. We saw results with ZoomInfo right away.

Incentivized

Enable scalable process and implementation to use for marketing and sales.

Incentivized

• Increase leads.
• Can slow site by a tiny bit cause of script code that you have to enable.
• See what kind of people are visiting your site.

Incentivized

• We have found a lower CPC across our pages
• Tracking characteristics on types of businesses on our pages - also very close to our dream persona
• Build a weekly workflow internally between sales and marketing to use the incoming contacts and increasing number of qualified leads to hand off to sales

Incentivized