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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Albacross

    Score6.1 out of 10
    N/ASwedish company Albacross offers an account-based marketing and B2B sales tool via their eponymous platform which gathers company info from site visitors, so marketers may learn which companies are investigating their products.N/A

    DemandScience

    Score9.8 out of 10
    N/ADemandScience is a data-driven marketing platform that offers lead generation and data services that accelerate the technology sales process by identifying intent among technology buyers. Founded in 2009, DemandScience helps marketers meet the ever-changing demands of B2B sales.N/A
    Pricing
    AlbacrossDemandScience
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    AlbacrossDemandScience
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    AlbacrossDemandScience
    Considered Both Products
    Albacross Nordic AB
    No answer on this topic
    DemandScience
    Chose DemandScience
    I would say it is similar to Madison Logic when it comes to the quality of leads and customer service. We are yet to see results coming from GumGum's contextual approach but from a content syndication perspective they are one of the more reliable ones out there, especially for …
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    88%
    Would buy again
    66 Answers
    Delivers good value for the price
    No answers on this topic
    96%
    Delivers good value for the price
    64 Answers
    Happy with the feature set
    No answers on this topic
    89%
    Happy with the feature set
    67 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    83%
    Lived up to sales and marketing promises
    60 Answers
    Implementation went as expected
    No answers on this topic
    86%
    Implementation went as expected
    63 Answers
    Features
    AlbacrossDemandScience
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of Albacross and DemandScience
    Feature
    Albacross
    -
    Ratings
    DemandScience
    7.8
    17 Ratings
    0% below category average
    Audience profiling and targeting00 Ratings8.617 Ratings
    Content performance analytics00 Ratings7.614 Ratings
    Campaign optimization dashboard00 Ratings7.210 Ratings
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    AlbacrossDemandScience
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    Terminus ABM Platform
    Score8 out of 10
    Contently
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    Medium-sized Companies
    6sense
    Score8.7 out of 10
    CoSchedule Marketing Suite
    Score10 out of 10
    Enterprises
    ZoomInfo Marketing
    Score7.8 out of 10
    Contently
    Score9.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    AlbacrossDemandScience
    Likelihood to Recommend
    7.4
    (6 ratings)
    7.6
    (75 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    6.0
    (2 ratings)
    Usability
    -
    (0 ratings)
    6.9
    (3 ratings)
    Support Rating
    8.0
    (2 ratings)
    5.0
    (69 ratings)
    Implementation Rating
    -
    (0 ratings)
    1.5
    (3 ratings)
    User Testimonials
    AlbacrossDemandScience
    Likelihood to Recommend
    Albacross Nordic AB
    It's well-suited to small companies without a dedicated sales force. It helps collect, organize and analyze leads. Perhaps, it adds value to larger teams too, but it has certainly been a valuable addition to us early on in the business when build lead lists and client lists were more challenging. I'm not sure what the current pricing structure is, but it was good value for us at the time of purchase 2 years; pricing has not increased for us since then. So, again, for smaller teams or teams with a limited reach out budget, this may be a suitable option.
    Incentivized
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    DemandScience
    Demand Science did deliver the quantity of leads without issue. The data for a few was not accurate (bounced when following up). But they agreed to make good by providing substitute leads to meet the quota. Towards the end of my project, they lost a few folks, and so the end of my campaign got a little rough as they were taking over some assignments midway. But we ultimately completed the SOW. I will say that the leads did not perform well in our email cadence - none converted. However, this was a test of the concept for us. Content syndication had a lower cost per qualified lead than some other tactics, so we tested it. Your results may vary, based on your follow-up and your market.
    Incentivized
    Read full review
    Pros
    Albacross Nordic AB
    • Track companies IP's who are visiting.
    • Provides analytics about where they came from and what they did on your site.
    • You can find contact info such as name, number and email.
    • Unintuitive UI/UX.
    Incentivized
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    DemandScience
    • The initial pitch and contact from Mason used "show me you know me" well, which we felt was a good sign of company culture and approach to database marketing.
    • Delivery of leads was ahead of schedule.
    • They set expectations, and then delivered what they said they would.
    • The leads matched our criteria as agreed.
    • Regular check ins and catch ups, and patience when thing were taking a bit of time to get sorted here.
    Incentivized
    Read full review
    Cons
    Albacross Nordic AB
    • It would be nice to have a direct link on the page that visitors have viewed, so I could quickly check out the site myself.
    • It is hard to copy-paste the link on the viewed pages report to actually see which page has been viewed.
    • A little complicated to use the whole software when you get started, no clear explanation of concepts.
    Incentivized
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    DemandScience
    • We would like to see more proactive communication on what's working and what's not without requiring a meeting - regular reporting cadence to assess asset quality
    • A dashboard view might be nice as well, again, so we can look at an asset and see how it's performing (or if it isn't) without having to wait on a rep to pull a report or schedule a walkthrough
    Incentivized
    Read full review
    Likelihood to Renew
    Albacross Nordic AB
    No answers on this topic
    DemandScience
    Our executives decided to not renew because we were not seeing the ROI they were looking for. However, our executives did not make the best decisions on the data Demand Science provided.
    Incentivized
    Read full review
    Usability
    Albacross Nordic AB
    No answers on this topic
    DemandScience
    The leads were pretty straight forward. However, their appointment setting did not integrate well into our system and many of the meetings didn't occur. I had to chase a lot of prospects and many times Demand Science didn't provide direct dials.
    Incentivized
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    Support Rating
    Albacross Nordic AB
    They are in Sweden so getting a response back from them is slow and I think their team isn't that big.
    Incentivized
    Read full review
    DemandScience
    Our rep is always available and quickly responds to any question we have. I haven't worked with other partners who are as proactive and excited to help us as our DemandScience rep is. He reaches out with new ideas and suggestions frequently. They are happy to make any changes needed to the campaigns and make those changes quickly and efficiently. They work well with our execution agency, but are also happy to meet with us directly to provide insights and support.
    Incentivized
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    Implementation Rating
    Albacross Nordic AB
    No answers on this topic
    DemandScience
    They did extremely well. However, our executives did a poor job in defining our ICP so we didn't get the maximum benefit out of it.
    Incentivized
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    Alternatives Considered
    Albacross Nordic AB
    More or less, Albacross is similar to their competitors but they have a great support, better data accuracy (subjective), and easy setup.
    Incentivized
    Read full review
    DemandScience
    I've not used another content syndication company, and I probably won't after the lack of results we've had. I have used direct email organizations, and they are stronger but also more expensive, so you have to weigh your priorities. I could see if you were selling a specific product or software and how this could be beneficial, but I'd steer away from it for services.
    Incentivized
    Read full review
    Return on Investment
    Albacross Nordic AB
    • Positive ROI through one closed deal identified from Albatross.
    • Still uncertain on ROI from account-based marketing campaign developed from Albacross data.
    Incentivized
    Read full review
    DemandScience
    • We have been able to grow our lead numbers with high quality leads at a reasonable cost
    • We have been able to generate just the leads we want to support our Business Development team
    • We have been able to get our content in front of our specific TAL
    Incentivized
    Read full review
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