The Airship Experience Platform provides an end-to-end solution for unifying experiences across channels and capturing value across the entire customer lifecycle.
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Adjust
Score 9.0 out of 10
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Adjust is a mobile marketing analytics platform boasting users among marketers around the world, with solutions for measuring and optimizing campaigns and protecting user data. Adjust powers apps with built-in intelligence and automation, backed by global customer support. In 2021, Adjust was acquired by AppLovin (Nasdaq: APP), a marketing software platform providing developers with an integrated set of solutions to solve their mission-critical functions like user acquisition,…
Well-Suited for: 1. Mobile App Notifications: Ideal for targeted push notifications in apps. 2. Customer Segmentation: Effective for personalized marketing campaigns based on user data. 3. Event-Triggered Automation: Great for automated messaging based on user actions. 4. A/B Testing: Useful for optimizing campaign messages and strategies. Less Appropriate for: 1. Non-Mobile Channels: Less effective if the primary focus is on non-mobile communications like email or direct mail. 2. Basic Email Marketing: Other platforms might be better suited for simple, broad email campaigns without complex segmentation or personalization needs.
It is very well-suited for big apps that have lots of users. They scale very well and are a little bit less expensive than other alternatives. They have API connections that are suitable for internal attributions and data. I recommend other solutions in some cases, such as cohorts and UI/Agency access.
Setting up the target audience within Airship using attributes is one of my favorites.
Airship has a very user-friendly interface with detailed documentation for self-help. I also enjoy the training sessions, articles and reports Airship organized as those are very insightful and useful.
Tracking installs on mobile app campaigns on Android or iOS, as well as UAC campaigns.
Tracking in-app actions on our mobile campaigns.
Showing more accurate numbers, since it counts pure installs from new users only without counting re-installs,
Counts installs only after first opening of the app, while Google and Apple count also downloads even if the app doesn't get installed or opened after.
The interface takes a bit getting used to in order to know how to take advantage of everything. Some of the analytics that are available are particularly hard to find, so it's important to pay attention when customer support reviews everything, but everything I'd want and need in terms of Push and In-App messaging is all there.
I have not had to interact much with customer support as I have been able to find the vast majority of the answers I'm looking for within their documentation, which I very much appreciate because it saves me a lot of time. Customer support has been responsive and helpful for the most part during the couple of interactions I've had.
I have also worked with Vibes, Salesforce, Pendo, and Swrve for mobile app marketing efforts, and I always come back to airship as delivering the best Push and In-App messaging capabilities. If you want a full service platform for Push and In-App messaging rather than configuring these channels through something that is no cost such as Firebase, then i would recommend Airship.
Each MMP has its own set of advantages and disadvantages. What I like about Adjust is that it blocks the postbacks for invalid traffic without triggering an install which helps reduce fraud, as the fraudulent party does not get paid. Other systems count the install and then you need to go into the logs to subtract it but Adjust does it automatically. However, Adjust is by far the MMP with the worst UI and UX.
The ROI has increased more than approx. 50% (exact details to be confirmed) based on cross-channel orchestration
Using push notifications alone, we have seen a huge increase in app engagement which was a challenge before to nudge users to get back to the App after initial download
