Aha! Roadmaps is used to set strategy, prioritize features, and share visual plans. It includes Aha! Ideas Essentials for crowdsourcing feedback. For an integrated product development approach, Aha! Roadmaps and Aha! Develop can be used together. The software is available with a 30-day trial.
$59
per month per user
Dovetail
Score 8.3 out of 10
Mid-Size Companies (51-1,000 employees)
Dovetail, headquartered in Sydney, aims to enable the world to create better products and services through deep customer understanding. Dovetail states they empower 45,000+ people, from agencies to universities to Fortune 100 companies, to make sense of their customer research in one collaborative research platform.
$0
Pricing
Aha! Roadmaps
Dovetail
Editions & Modules
Premium
$59
per month per user
Enterprise
$99
per month workspace owner or contributor
Enterprise+
$149
per month workspace owner or contributor
Free
$0
Professional
$15
per month
Enterprise
Contact Sales
per year
Offerings
Pricing Offerings
Aha! Roadmaps
Dovetail
Free Trial
Yes
Yes
Free/Freemium Version
No
Yes
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
Optional
Optional
Additional Details
Startup pack available for early stage companies.
Discount available for annual billing on the Professional plan.
Aha! is the all around product management tool. You need something once you build out a product management role and grow beyond a small scrum team with one or two products. JIRA, Pivotal, and project management tools don't cut it for aligning [engineering] with product initiatives once the backlog starts to scale.
On the other hand, there are several unfinished features that my peers all admit to having to work around: Capacity Planning, Salesforce Integration, Roadmap Display Flexibility, User Feedback, etc. This year has been all about reporting in terms of feature releases. As Aha! grows, they will fill in these other areas, so stay tuned.
See 1st question answer for my use case, I went into depth there for the specific use cases we have. For less appropriate (touched on this earlier) the final report is not great in dovetail. The formatting options are not great and does not look professional because of the lack of customization and layouts. For my customer we wouldn't be able to present that data as it's constructed. So we have to copy and paste all the quotes and insights to a word doc. That's ok but then it means if we want to use Dovetail as a repository of data we have to then re-import a pdf of the report into the project page.
The tagging, linking, and repository features make it simple to maintain a living library of knowledge, ensuring past work is never lost.
Dovetail enables our researchers and non-research partners to engage more directly with findings, fostering a stronger culture of evidence-based decision-making.
Dovetail makes it simple to track engagement metrics with research insights proving overall ROI.
Notes - There's not a great place to leave lots of notes or instructions, almost like a Confluence page. Although not required, it would be nice to have this built in.
Learning curve - As with most new tools, there's a bit of a learning curve to become proficient.
Because we are really happy with the tool and it’s capabilities at the moment. The price increase is the main issue we can have but the features are getting better and better. It really saves a lot of time for our team and allow us to collaborate more efficiently with certain stakeholders that often did not réalise how much research we conduct. Now they can just have a look to it by themself!
If you have the time and resources there really isn't anything you can't get Aha! to do for you in regards to managing workflow and releases. The Prioritization features are top of its class, the dashboards are getting better and better every day and the team all seem to really enjoy using it to manage their workloads.
One of Dovetail’s key strengths is that it’s very easy to get started with — even for people without a research background. Uploading a transcript, tagging highlights, and generating a quick summary is intuitive and low-effort, which helped drive organic adoption at Dext. However, mastering the more advanced features — like taxonomy management, insight reporting, or strategic tagging structures — does require more time and guidance. The learning curve becomes steeper as you try to scale insight operations or enforce consistency across teams.
Regarding performance, I would say it’s satisfactory. Adding data and transcriptions is really fast and efficient, and can be done in the background, so I’m never hindered by these aspects. However, all the new AI-generated features are still somewhat slow to run. It’s nothing major, but it should improve in the future.
When we signed up for Aha!, we were assigned an Aha! team members to help us with training/questions. The meeting was set weekly, and it exponentially helped with our familiarity with Aha! Support is beneficial and has a lot of experience working with product teams.
My customer success manager is very responsive and has always been able to answer my questions and resolve issues quickly. The collaboration is smooth, so I have no complaints in that regard.
The training went very well, and we co-built it to really address our needs. I also think it was beneficial to have feedback coming from someone other than myself (since I manage the tool), as it helped reinforce the points I wanted to highlight. The team’s feedback on the training was very positive.
productboard was used in the organization when I arrived, but after assessing productboard, I felt it was too lightweight for our ambitious product goals. It's also critical, especially in a startup, that we focus our limited capacity on the work that matters most. Aha! far and away had superior capabilities in defining strategy directly in the product and associating all of our work to the strategy. Aha! is a serious product management tool and I found productboard to be more of a simple backlog management tool.
Dovetail is 10X better. So much easier and truly meant for having one centralized workspace. Everything from the highlights and tags and videos and column customization when editing makes it easy to call them the winner in this field. I wouldn't want to go back to my other tools I've used in the past due to the amount of time it takes and would choose Dovetail over Google Workspace, UserTesting, and Basecamp hands down
Management is quite straightforward; it’s easy to change access if certain stakeholders need to use it. The repository features are accessible to all teams, making it a good entry point into the tool. The more people use it, the more powerful the tool becomes, so it seems truly scalable to me. The limits are more financial, in terms of accessing additional features.
Researchers and designers now spend less time digging through scattered notes or redoing similar studies. Centralizing everything in Dovetail has significantly reduced the time needed to prepare synthesis reports, align stakeholders, or onboard new teammates into past research.
With Dovetail, user insights are no longer abstract or anecdotal—they're traceable, searchable, and backed by real quotes. Product teams feel more confident making roadmap decisions based on what users actually need, not assumptions.
Dovetail has encouraged more non-designers to engage with user feedback directly. This democratization of insights helps align everyone around real user problems, which ultimately leads to better product-market fit and faster iteration loops.
