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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Agorapulse

    Score8.7 out of 10
    Mid-Size Companies (51-1,000 employees)
    Agorapulse is a social media management tool that aims to help mid-sized businesses and agencies better manage their Facebook, Twitter, TikTok, Instagram, LinkedIn, and YouTube activity. This social media management tool allows users to post content, engage with their community, and download reports from a single dashboard that is designed to be intuitive. Conversations are captured with the inbox -- depending on the social network, it captures comments, mentions, direct/private…

    $49

    per user

    Hootsuite

    Score7.9 out of 10
    N/AHootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from…

    $149

    per month Starts at 1 user, 5 social accounts

    Pricing
    AgorapulseHootsuite
    Editions & Modules
    Standard
    $99
    up to 10 profiles
    Professional
    $149
    up to 10 profiles
    Advanced
    $199
    per month up to 10 profiles
    Custom
    Custom Pricing
    Standard
    $99
    per month (billed annually) Starts at 1 user, 10 social accounts
    Advanced
    $249
    per month (billed annually) Starts at 1 user, unlimited social accounts
    Enterprise
    Custom Pricing
    per year
    Offerings
    Pricing Offerings
    AgorapulseHootsuite
    Free Trial
    YesYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional DetailsAll plans are free for 30 days. Additional profiles cost $15/profile.Plans can be paid monthly or annually, with a discount for annual pricing.
    More Pricing Information
    Community Pulse
    AgorapulseHootsuite
    Considered Both Products
    Agorapulse
    Chose Agorapulse
    Agorapulse is by far the greatest value for the highest capabilities across all aspects of social media management, and they have excellent customer service and communication in case you ever need support. While some of these other products that I have used or evaluated may be …
    Incentivized
    Chose Agorapulse
    I think Agorapulse is by far the most comprehensive platform and user-friendly. In my experience, the support on hand is responsive and easy to speak with through the online chat. Hootsuite, Adobe Express, and Buffer seemed limited in what they offer in comparison, particularly …
    Incentivized
    Chose Agorapulse
    Way more user friendly, easier to consult and faster to go were you need to. With Hootsuite there is a lot of scrolling for nothing.
    Incentivized
    Chose Agorapulse
    Hootsuite was too difficult to connect to our social media accounts.
    Incentivized
    Chose Agorapulse
    We selected Agora due to better pricing for the core features we use so we don't feel that we are overpaying for tools we are not using much. Also, in comparison to Hootsuite, Agorapulse has better a community management tool, allowing labeling and easy automation which is key …
    Incentivized
    Chose Agorapulse
    They have pros and cons. It's generally better than Hootsuite but more expensive. We use Later too for social planning. Perhaps it'd be useful to better understand everything we can do in Agora.
    Incentivized
    Chose Agorapulse
    Agorapulse has YouTube, while many other platforms do not. It's user-friendly for agencies managing multiple clients. Statusbrew doesn't have a cap on the size of videos/pictures you can upload, which is nice, but it's also four times more expensive. Hootsuite has too many …
    Incentivized
    Chose Agorapulse
    The reporting in Agorapulse and the ability to approve was one of the reasons for choosing Agorapulse. The cost basis was lower when we added all the features versus the free version of Hootsuite.

    Another aspect was the UX/UI which was much more pleasant[.]
    Incentivized
    Chose Agorapulse
    When we used Hootsuite we only used the free version, but the interface was cluttered and disorganized. We much prefer Agorapulse, where you can see things by network and keep things clean and organized. The mobile app is much better with Agorapulse as well.
    Incentivized
    Chose Agorapulse
    I love it the most!! Buffer no longer was pulling in comments for us, and the Hootsuite platform is confusing and not built for multiple companies.
    Incentivized
    Chose Agorapulse
    Hootsuite was much more expensive and robust that we needed.
    Incentivized
    Chose Agorapulse
    The user interface and experience are so much easier with Agorapulse. Quick to navigate and simple to use resulting in a much quicker workflow. There is no downtime with Agorapulse (none that we have experienced yet). We used to get a lot of glitches with Hootsuite. The …
    Incentivized
    Chose Agorapulse
    AP is definitely more user friendly than Hootsuite, which is the product we previously used. We were able to get many people trained on Agorapulse very quickly. I do wish Agorapulse had some of the tracking and exporting features than Brand24 has in terms of listening. We use …
    Incentivized
    Chose Agorapulse
    Better pricing, great support staff, ease or use, a full suite of content planning, analytics, inboxes.
    Incentivized
    Chose Agorapulse
    Want to post the same content on different profiles? Don't duplicate your posts, you can just select what platform to post them onto! You can even change around the copy/hashtags/etc to optimize the posts for each platform.
    Incentivized
    Chose Agorapulse
    It's way better. See above.
    Incentivized
    Chose Agorapulse
    Advanced features like enhanced ai and automated reporting.
    Incentivized
    Chose Agorapulse
    Agorapulse is more affordable while offering comparable functionality. It's difficult to find competitors that provide everything Agorapulse has to offer.
    Incentivized
    Chose Agorapulse
    We have used many different tools in the past but Agorapulse really is the best in terms of unifying all of our platforms in one place. It saves us time on a daily basis and means we can limit how many programmes we use. Why use five when one will do!
    Incentivized
    Chose Agorapulse
    Agorapulse offers more customized features for our needs at an affordable price.
    Incentivized
    Chose Agorapulse
    We much preferred the layout of Agorapulse and the fact that you could create multiple posts from one place.
    Incentivized
    Chose Agorapulse
    We chose Agorapulse thanks to the sales team, which created an exclusive offer. Thanks to that, we've been able to start using it. The fact that the sales team was available in our mother tongue and helped us right from the beginning was, in my opinion, the key to our decision. …
    Incentivized
    Chose Agorapulse
    It's the best for the value! Sprout had a few functions that I miss, such as pulling label/tag reports. However, Agorapulse definitely measures up to its competitors. I would (and have) highly recommend it to other social media marketers.
    Incentivized
    Chose Agorapulse
    I decided to use Agorapulse because their scheduling tool is more intuitive, allows you to make changes to the text/image of the post based on the platform you're using without having to schedule them separately. I also liked the fact that it would schedule things to be posted …
    Incentivized
    Hootsuite
    Chose Hootsuite
    Metricool is free and we can shedule up to 50 posts per month, however Hootsuite allows us to do just a little bit more. For the price Agorapulse and Hootsuite are in tight competition but we prefer the Hootsuite format, although some chamber partners do find it a bit on the …
    Incentivized
    Chose Hootsuite
    Hootsuite is a much more cost-effective option, despite many of the strengths, that both Sprout Social and Agorapulse have to offer. Even with a tool like Tweetdeck, Hootsuite's offering is more in-class and good for an organization just starting out or looking to scale a …
    Incentivized
    Chose Hootsuite
    I have also used Agorapulse, Sprinklr, and Spredfast. I chose Hootsuite based on price point, features, and the size of the current managed brands.
    Incentivized
    Chose Hootsuite
    I found Hootsuite much more user-friendly.
    Incentivized
    Chose Hootsuite
    Incomparably better, above all on message or job assignment and planning.
    Incentivized
    Chose Hootsuite
    Agora Pulse interface is easier for newcomers,as inbox management. Reporting is much more complete, and included in the package (expensive add-on for Hootsuite Pro)
    Incentivized
    Chose Hootsuite
    Hootsuite offered everything we needed in one package, and it came with some improvements over the previous platform we had used (Sprout), specifically campaigns, custom reporting, custom data types, and more. We selected it because of the ability to not only have these …
    Incentivized
    Key User Insights
    Would buy again
    98%
    Would buy again
    54 Answers
    93%
    Would buy again
    282 Answers
    Delivers good value for the price
    94%
    Delivers good value for the price
    47 Answers
    92%
    Delivers good value for the price
    243 Answers
    Happy with the feature set
    95%
    Happy with the feature set
    52 Answers
    94%
    Happy with the feature set
    287 Answers
    Lived up to sales and marketing promises
    96%
    Lived up to sales and marketing promises
    45 Answers
    94%
    Lived up to sales and marketing promises
    245 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    51 Answers
    99%
    Implementation went as expected
    276 Answers
    Features
    AgorapulseHootsuite
    Listening/monitoring
    Comparison of Listening/monitoring features of Agorapulse and Hootsuite
    Feature
    Agorapulse
    8.5
    181 Ratings
    10% above category average
    Hootsuite
    6.6
    275 Ratings
    16% below category average
    Boolean keyword searches9.3151 Ratings6.0185 Ratings
    Filtering out noise/spam7.9153 Ratings5.9193 Ratings
    Broad channel coverage8.22 Ratings8.4255 Ratings
    Sentiment analysis00 Ratings6.1187 Ratings
    Publishing
    Comparison of Publishing features of Agorapulse and Hootsuite
    Feature
    Agorapulse
    8.5
    250 Ratings
    6% above category average
    Hootsuite
    7.5
    383 Ratings
    7% below category average
    Content planning and scheduling9.3247 Ratings8.9382 Ratings
    Audience targeting8.7160 Ratings6.5260 Ratings
    Content optimization7.31 Ratings7.0312 Ratings
    Workflow management8.7210 Ratings7.8322 Ratings
    Engagement
    Comparison of Engagement features of Agorapulse and Hootsuite
    Feature
    Agorapulse
    8.3
    245 Ratings
    5% above category average
    Hootsuite
    7.8
    308 Ratings
    2% below category average
    Automated routing and prioritization7.742 Ratings7.4220 Ratings
    Customer interaction histories8.6222 Ratings7.6237 Ratings
    Bulk actions8.6203 Ratings8.3265 Ratings
    Marketing
    Comparison of Marketing features of Agorapulse and Hootsuite
    Feature
    Agorapulse
    7.6
    142 Ratings
    2% below category average
    Hootsuite
    7.4
    295 Ratings
    5% below category average
    Lead generation7.4110 Ratings6.4177 Ratings
    Content marketing7.98 Ratings8.2263 Ratings
    Paid media management8.21 Ratings7.6175 Ratings
    Campaigns and promotions6.9119 Ratings7.6225 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Agorapulse and Hootsuite
    Feature
    Agorapulse
    8.7
    255 Ratings
    3% above category average
    Hootsuite
    9.2
    376 Ratings
    9% above category average
    Twitter8.5228 Ratings9.0344 Ratings
    Facebook9.4255 Ratings9.7360 Ratings
    LinkedIn9.3104 Ratings9.5314 Ratings
    Google+7.25 Ratings8.960 Ratings
    Instagram9.3241 Ratings9.7316 Ratings
    Pinterest9.11 Ratings9.2161 Ratings
    YouTube8.127 Ratings8.4149 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Agorapulse and Hootsuite
    Feature
    Agorapulse
    9.2
    229 Ratings
    15% above category average
    Hootsuite
    8.0
    306 Ratings
    1% above category average
    Campaign success analytics9.4198 Ratings8.4282 Ratings
    Real-time tracking9.7195 Ratings7.6282 Ratings
    Competitor analysis8.4161 Ratings8.0189 Ratings
    Account management
    Comparison of Account management features of Agorapulse and Hootsuite
    Feature
    Agorapulse
    9.0
    244 Ratings
    12% above category average
    Hootsuite
    7.7
    316 Ratings
    4% below category average
    Role-based user permissions & privileges9.3228 Ratings8.7268 Ratings
    Mobile access8.7215 Ratings6.8294 Ratings
    User Ratings
    AgorapulseHootsuite
    Likelihood to Recommend
    9.5
    (342 ratings)
    8.0
    (444 ratings)
    Likelihood to Renew
    9.1
    (87 ratings)
    8.6
    (89 ratings)
    Usability
    8.6
    (66 ratings)
    9.0
    (83 ratings)
    Availability
    9.1
    (3 ratings)
    9.8
    (21 ratings)
    Performance
    8.2
    (2 ratings)
    9.8
    (19 ratings)
    Support Rating
    8.7
    (69 ratings)
    7.0
    (263 ratings)
    In-Person Training
    -
    (0 ratings)
    6.0
    (1 ratings)
    Online Training
    9.1
    (2 ratings)
    9.0
    (17 ratings)
    Implementation Rating
    8.3
    (6 ratings)
    8.0
    (39 ratings)
    Configurability
    7.3
    (2 ratings)
    7.2
    (3 ratings)
    Ease of integration
    -
    (0 ratings)
    7.6
    (2 ratings)
    Product Scalability
    4.6
    (2 ratings)
    8.1
    (3 ratings)
    Vendor post-sale
    9.1
    (1 ratings)
    8.9
    (3 ratings)
    Vendor pre-sale
    9.1
    (1 ratings)
    8.3
    (18 ratings)
    User Testimonials
    AgorapulseHootsuite
    Likelihood to Recommend
    Agorapulse
    Agorapulse has been a huge benefit to us as a business and is the most comprehensive platform we've used, having previously been with Hootsuite and ContentCal. It is likely to be better for companies that are managing multiple social profiles and want to consolidate these into one manageable platform. Given the amount of features it provides, it might not be suitable for individuals. The reporting is a fantastic part of the platform, which includes brand awareness for certain profiles, the best time to post for engagement, and details that all help with strategising. The inbuilt link shortening and tracking is useful, we've set this up and need to explore its capabilities further. Overall, we would recommend Agorapulse and it's a great asset to our business.
    Incentivized
    Read full review
    Hootsuite
    Hootsuite is a great starter tool for companies that want to use a scheduling service for their social media content. It allows access to nearly all of the commonly used social media platforms, so no matter where you share content, Hootsuite will allow you to do it with ease.
    Incentivized
    Read full review
    Pros
    Agorapulse
    No answers on this topic
    Hootsuite
    • Scheduling of content. The ease of use for Hootsuite's planner abilities is top of the industry. It is simple and effective in posting content to different channels and accounts.
    • Analytics are superior on Hootsuite. Their custom reports allow you to view very specific KPI's that you can adjust for each channel or account. The reports are also exportable to be used for others in the company.
    • Inbox management. The inbox manager is superior to any in the industry. Hootsuite allows you to tag certain phrases or keywords to better filter messages based on importance or topic.
    Incentivized
    Read full review
    Cons
    Agorapulse
    No answers on this topic
    Hootsuite
    • Because of the way algorithms works, we would have loved to be able to automate making a post with no link and posting the first comment with a link (hello LinkedIn)
    • We would have loved an easy way to post from a main account and repost the post for other accounts we administrate, for instance a corporate post reposted by individuals for LinkedIn, or retweets from one main account by child accounts
    Incentivized
    Read full review
    Likelihood to Renew
    Agorapulse
    The decision has been made. It's time to get to work--no steps back. I feel confident this product is well suited to help me make progress. I want to get down business and utilize the functionality of this product to meet my marketing goals. I feel very comfortable with the choice I have made.
    Incentivized
    Read full review
    Hootsuite
    At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
    Incentivized
    Read full review
    Usability
    Agorapulse
    Any time I onboard a new team member, they are very quick to adapt to Agora's user interface and therefore require a very quick onboarding process from me, which is a massive plus. While I think having an all-in-one platform would be ideal, there is something to be said about only having a few bells and whistle so that my team can focus on what is most important to us and our clients, content
    Incentivized
    Read full review
    Hootsuite
    The overall usability is awesome, the scheduling, reporting, etc. The spellcheck and feature that used to be a part of it was awesome and we are sad to see that it was taken away. However, we do like the AI feature and emoji customization. The new ad and paid media element is something we are starting to explore, especially for Facebook and Linkedin
    Read full review
    Reliability and Availability
    Agorapulse
    Agorapulse occasionally has outages or shuts down. It never interferes with my use of the application or any of my posts
    Incentivized
    Read full review
    Hootsuite
    No answers on this topic
    Performance
    Agorapulse
    Agorapulse has generally had great performance. Occasionally I have issues with my videos being posted on Instagram. I still am not sure why. the format of the videos is the same as the videos that are going through.
    Incentivized
    Read full review
    Hootsuite
    Hootsuite makes passing on articles from the web very easy- when it works! I have had a number of gliches with Chrome where it does not open properly and the solution (after some toing and froing with support) was to uninstall and reinstall. The support staff are always very helpful (which is great!) but the gliches..... well, they suck when you are already busy!
    Read full review
    Support Rating
    Agorapulse
    The support from Agorapulse is excellent. Any time we have made contact they have been quick to reply, and given added extra information to help. The initial sales experience was also good. Not pushy like a lot of other companies, more that they would like to help. And they certainly did for us at a difficult time which built a fantastic relationship with us from the very start. Communication is great too, with just the right amount of emails and updates. Overall we feel that they genuinely care about their clients and users.
    Incentivized
    Read full review
    Hootsuite
    I can manage all of my accounts on one site! It's absolutely amazing!
    The dashboard is helpful to see how you are doing as well. Still
    getting to understand the analytics and may need to reach out for help
    on this
    Read full review
    In-Person Training
    Agorapulse
    I did not train in person
    Incentivized
    Read full review
    Hootsuite
    Very easy to teach and learn
    Read full review
    Online Training
    Agorapulse
    The staff walked me through the whole platform and asked me if I had any questions. They were very helpful in answering any questions I had.
    Incentivized
    Read full review
    Hootsuite
    The online training is decent; however, it takes a lot more time to search for answers to my questions. Having a training session with a live person was much more effective as they were able to quickly address the business needs I have.
    Read full review
    Implementation Rating
    Agorapulse
    Be sure of the game play mechanics you need to achieve your objectives, it will help significantly in setting up the game and creating the assets
    Read full review
    Hootsuite
    No answers on this topic
    Alternatives Considered
    Agorapulse
    Want to post the same content on different profiles? Don't duplicate your posts, you can just select what platform to post them onto! You can even change around the copy/hashtags/etc to optimize the posts for each platform.
    Incentivized
    Read full review
    Hootsuite
    Hootsuite is definitely the most cost effective of the bunch for the goals that my clients have. The AI caption generation is also perfect for cutting down on time. Caption creation actually takes up a lot of time in the scheduling process for content and this feature made Hootsuite stand out to me!
    Incentivized
    Read full review
    Scalability
    Agorapulse
    I'm not sure I understand what is meant by scalability.
    Incentivized
    Read full review
    Hootsuite
    We are only using in marketing and have been able to scale.
    Incentivized
    Read full review
    Return on Investment
    Agorapulse
    • It has saved our company a lot of time digging through all different social medias to be responsive to consumers
    • It has helped us be more responsive to prospects, so better lead generation
    • Agorapulse allows us to be in touch quicker with our prospects, meaning better lead to appointment generation as well.
    Incentivized
    Read full review
    Hootsuite
    • I have been able to evaluate which posts, in general, do well and figure out what types of posts to make (content)
    • It's been harder however to compare on social medial platform compared to another because it's hard to duplicate a post with a new owly (I think you used to be able to) but more so, you also can't assign it a custom owly link so I can see at a glance which owly link was associated with what platform.
    Incentivized
    Read full review
    ScreenShots

    Agorapulse Screenshots

    Screenshot of Through a bulk or one-by-one upload, queued content can be organized into categories that make sense for the business and content strategy. Download a CSV of the queued content to share with teammates or clients.Screenshot of Agorapulse's reports helps to discover trends in a company's social media performance and offers actionable tips to optimize its social presence.Screenshot of The tool's built-in CRM keeps track of fans and followers (and detractors).Screenshot of Agorapulse's reports helps to discover trends in a company's social media performance and offers actionable tips to optimize its social presence.Screenshot of A drag-and-drop calendar displays at glance published, scheduled, queued, and assigned content. Hovering on a date instantly creates content for that day.Screenshot of The Agorapulse  inbox captures incoming conversations for each social profile. Users can get CRM data on who is sending messages, and send them a saved reply or assign the conversation to a teammate.

    Hootsuite Screenshots

    Screenshot of Monitoring: Monitors social media profiles and tracks the topics that matter to the brand.Screenshot of Publishing: Create, publish and schedule engaging posts across social channels.Screenshot of Customer Engagement: A consolidated stream of messages across networks that can be triaged and assigned to respond to customers faster. Provides optional chatbot handover for automated responses.Screenshot of Scheduling: Social content can be planned as a team with a shared calendar that features collaborative post drafts and built-in approval workflows.Screenshot of Analytics & Reporting: Measures the effectiveness of a social media strategy to help turn strategy into execution with meaningful and actionable insights. Reports can be customized and shared according to unique business goals and objectives.