Coginiti vs. smartocto

Aginity is well suited for writing ad-hoc queries and data analysis, having all of the features that data analysts come to expect in a database querying tool. Aginity is also great for basic operation and management allowing an engineer or DBA to store multiple databases and credentials, see how tables are distributed or sorted, and see table sizes and row counts. However, for more advanced database management another tool or the RedShift console is still required

Incentivized

smartocto is very well suited to measuring blog performance, gaining insights into topics that resonate & measuring how well your content team is performing. It makes for a good, user-friendly alternative to GA4. It could do with better SEO tracking features as this is what most B2B content teams are focused on.

• Explore, model and analyze data across all company platforms.
• With Aginity, we improve team engagements where we can access and re-use colleagues' SQL.
• Make faster data-driven decisions with BI capabilities.

Incentivized

• Providing actionable data the moment that you need it
• Providing a clear and easy to use UX
• Very flexible when it comes to the configuration for your particular business

• with Hortonworks, you have to modify manually some settings in order to correctly see the metadata (HCAT properties)
• with reclaim, the generate only express statistics and "limit 100" on the select is a little risky if you do not pay attention.
• Saved views cannot be retrieved with the same [syntax] you wrote them, but they become really hard to read

Incentivized

• CPI is sometimes harder to understand but once you do it is of great help for business strategy
• Video content analysis could be improved but it is sufficient enough.

smartocto is a very user-friendly tool, with a smart & clean interface.

Aginity learning curve was smooth and we didn't need to hire a specialist to teach us the system. it also offers free trials and a free version which enabled us to use and test the system's compatibility with our organisation's needs before fully investing in one. moreover, its ability to drag and drop tabs has made our work easier.

Incentivized

Google Analytics is a general type analytics better suited for sales than media environment. It gives good overview data but it is hard to setup a system in a newsroom where you could make data driven decisions on future content. smartocto is editorial analytics suite and is easier to use in a newsroom.

• I think Aginity really allows us to quickly dive into the data, by providing easy and quick access to our database. This allowed us to solve our business problems on an efficient and timely manner. But since it is not a critical component of our department, (a lot of people also use Toad for the same thing, since Netezza is retiring soon, and Aginity, which belongs to IBM, has had legal issues, and is no longer available to new hires of our department. It is sort of our legacy software.)

Incentivized

• We have onboarded 70 old-school journalists to daily reporting and data retrospect. The a/b testing solution had proven that we have drastically improved our CTR.