Agility PR Solutions is a media monitoring and analysis platform for public relations management, and a subsidiary of Innodata. The product was originally PR Newswire Agility, which was divested to MediaMiser, a subsidiary of Innodata, then rebranded as Agility PR Solutions.
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Help a Reporter Out (HARO), discontinued
Score 5.0 out of 10
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Help a Reporter Out (HARO) was a service owned by Cision (via the merger with Vocus) for reaching out to journalists. It is discontinued.
Agility PR Solutions is well-suited to finding mentions for a large number of keywords and keeping them organized. As a membership association, this is perfect for us because we are able to track all of our members. We are also able to use it to find up-to-date reporter contacts in the right areas for our media pitches and press releases for both ourselves and members. Scenarios where Agility PR Solutions is not well suited... I haven't really found any yet. I anticipate that if you expected the software to do everything for you, then maybe that would be a problem.
Help a Reporter Out (HARO) was (and today, HERO is) an incredibly valuable tool that effectively bridges the gap between journalists and PR practitioners, and it filled a need on both ends. A perfect solution to an ongoing industry problem. When I have a client that needs media coverage, and a lead is shared in the daily email that fits the client's expertise, it creates an opportunity that we may never have otherwise been able to identify.
There is a lot of stuff you can do on the website, and it can be challenging to find what you need without asking customer service for help. I'm a person who likes to do things for myself.
Sometimes I wish that more of their features were just a part of what was available instead of an upsell. I want to use everything but can afford it.
I feel like they upgrade a lot which is great but at the same time, changing the feeling of things makes it feel less familiar.
I've noticed that some queries are incredibly vague to the point where they could or could not apply to me. I feel like they should implement more strict parameters on what the query has to include.
Sometimes the outlet is marked anonymous which is not beneficial at all to those who are browsing queries. I think the outlet should be required as that is a pretty essential piece of information to consider.
I think they email slightly too often. My inbox gets flooded with HARO emails and I'm not able to go through all of them because they get buried. Maybe explore a new strategy to organize the huge amount of queries that get submitted every day.
They are different tools. While HARO pretty much gives you feedback on media opportunities you can pitch for and allows you to get in touch with the reporter, so you can get exposure and they can find people for their news. Cision allows you to syndicate your press releases. You need to have a written press release in order to use it.
We love to be able to share member news, so Agility PR Solutions enables us to do just that. Better! This improves our member engagement, which then improves retention.
We are a funded EDA Tech Hub. I use Agility PR Solutions to track both mentions for ourselves so we can share them with the EDA which is important for ratings, but also to track what the other hubs are doing.
Agility PR Solutions has had an impact on our media relations because I can now send out a media advisory about a press release to a targeted list instead of just putting out a press release that might never reach anyone.
A hard thing to measure in terms of actual sales dollars, however, being able to provide fresh content is essential to any brand. When someone mentions they saw the published piece or it grows organically from social media, that is a win.
