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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Help a Reporter Out (HARO), discontinued

    Score5 out of 10
    N/AHelp a Reporter Out (HARO) was a service owned by Cision (via the merger with Vocus) for reaching out to journalists. It is discontinued.N/A
    Pricing
    Help a Reporter Out (HARO), discontinued
    Editions & Modules
    No answers on this topic
    Offerings
    Pricing Offerings
    Help a Reporter Out (HARO), discontinued
    Free Trial
    No
    Free/Freemium Version
    No
    Premium Consulting/Integration Services
    No
    Entry-level Setup FeeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    Help a Reporter Out (HARO), discontinued
    Considered Both Products
    Discontinued Products
    Chose Help a Reporter Out (HARO), discontinued
    They are different tools. While HARO pretty much gives you feedback on media opportunities you can pitch for and allows you to get in touch with the reporter, so you can get exposure and they can find people for their news. Cision allows you to syndicate your press releases. …
    Incentivized
    Chose Help a Reporter Out (HARO), discontinued
    I honestly can't think of any other service similar to HARO that can compare to its excellent structure and success rate.
    Incentivized
    Chose Help a Reporter Out (HARO), discontinued
    Goes hand in hand with this product. Easy cross-reference for users.
    Incentivized
    Chose Help a Reporter Out (HARO), discontinued
    None.
    Incentivized
    Chose Help a Reporter Out (HARO), discontinued
    Cision
    Muckracker
    Incentivized
    Chose Help a Reporter Out (HARO), discontinued
    These products I mentioned are a little different because they are used by more mainstream journalists which is a huge advantage. PR Newswire is email-based product similarly to HARO but Cision is a huge database of media contact information which is great if you want to take …
    Incentivized
    Key User Insights
    Would buy again
    60%
    Would buy again
    3 Answers
    Delivers good value for the price
    80%
    Delivers good value for the price
    4 Answers
    Happy with the feature set
    60%
    Happy with the feature set
    3 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    Implementation went as expected
    100%
    Implementation went as expected
    5 Answers
    Best Alternatives
    Help a Reporter Out (HARO), discontinued
    Small Businesses
    Newswire
    Score8.2 out of 10
    Medium-sized Companies
    Cision Communications Cloud
    Score6.9 out of 10
    Enterprises
    Meltwater
    Score8.1 out of 10
    All AlternativesView all alternatives
    User Ratings
    Help a Reporter Out (HARO), discontinued
    Likelihood to Recommend
    5.0
    (12 ratings)
    Usability
    10.0
    (1 ratings)
    User Testimonials
    Help a Reporter Out (HARO), discontinued
    Likelihood to Recommend
    Discontinued Products
    Help a Reporter Out (HARO) was (and today, HERO is) an incredibly valuable tool that effectively bridges the gap between journalists and PR practitioners, and it filled a need on both ends. A perfect solution to an ongoing industry problem. When I have a client that needs media coverage, and a lead is shared in the daily email that fits the client's expertise, it creates an opportunity that we may never have otherwise been able to identify.
    Incentivized
    Read full review
    Pros
    Discontinued Products
    • Pushes PR opportunities right to your desktop several times a day
    • Provides media opportunities for just about every industry and if you monitor it regularly, on just about every topic you can think of
    • Provides an easy way to contact reporters with relevant information
    • Media outlets are verified for you
    Incentivized
    Read full review
    Cons
    Discontinued Products
    • I've noticed that some queries are incredibly vague to the point where they could or could not apply to me. I feel like they should implement more strict parameters on what the query has to include.
    • Sometimes the outlet is marked anonymous which is not beneficial at all to those who are browsing queries. I think the outlet should be required as that is a pretty essential piece of information to consider.
    • I think they email slightly too often. My inbox gets flooded with HARO emails and I'm not able to go through all of them because they get buried. Maybe explore a new strategy to organize the huge amount of queries that get submitted every day.
    Incentivized
    Read full review
    Usability
    Discontinued Products
    It takes only a few minutes to set up your account. Then, the rest is just checking the push emails, and responding to relevant queries.
    Incentivized
    Read full review
    Alternatives Considered
    Discontinued Products
    They are different tools. While HARO pretty much gives you feedback on media opportunities you can pitch for and allows you to get in touch with the reporter, so you can get exposure and they can find people for their news. Cision allows you to syndicate your press releases. You need to have a written press release in order to use it.
    Incentivized
    Read full review
    Return on Investment
    Discontinued Products
    • A hard thing to measure in terms of actual sales dollars, however, being able to provide fresh content is essential to any brand. When someone mentions they saw the published piece or it grows organically from social media, that is a win.
    Incentivized
    Read full review
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