Agility PR Solutions vs. BuzzSumo

Agility PR Solutions is well-suited to finding mentions for a large number of keywords and keeping them organized. As a membership association, this is perfect for us because we are able to track all of our members. We are also able to use it to find up-to-date reporter contacts in the right areas for our media pitches and press releases for both ourselves and members. Scenarios where Agility PR Solutions is not well suited... I haven't really found any yet. I anticipate that if you expected the software to do everything for you, then maybe that would be a problem.

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Pros

• The real-time data unmatched and Buzzsumo is continually improving their tools and dashboards every year (we've noticed that their team listens to suggestions and often implements new features based on how our industry is evolving).

Cons

• The price is a little steep for us. We are a small advertising agency and have a lot of tools to consider to improve our efficiency. We just wish it was a little less expensive.

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• Maintains current media contacts.
• Distribute pitches and releases to a targeted list of reporters.
• Generate metrics to provide clients with a clear understanding of their media campaign's coverage.
• Target messaging to reporters interested in specific topics.

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Independently Invited by TrustRadius

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• Monitors for client PR placements and notifies via email and Slack alerts
• Helps us research potential journalists writing about the topics relevant to our clients
• Displays trending web and social content clearly with relevant metrics
• Allows us to view what's working for our clients' competitors in the media

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• There is a lot of stuff you can do on the website, and it can be challenging to find what you need without asking customer service for help. I'm a person who likes to do things for myself.
• Sometimes I wish that more of their features were just a part of what was available instead of an upsell. I want to use everything but can afford it.
• I feel like they upgrade a lot which is great but at the same time, changing the feeling of things makes it feel less familiar.

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• Although I think it's hard, I'd like to see it being used for other mediums as well such as Twitch, etc.
• It could have better backlink data to include more backlinks that each content piece has.
• One or two more pricing tiers might work.

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Independently Invited by TrustRadius

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It is very easy to become proficient with Agility PR Solutions, with or without formal training.

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Independently Invited by TrustRadius

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The interface is a little clunky for me, especially on mobile. However, the directions are clear and it didn't take long for me to figure out how to use it. I just wish that things were a little more streamlined.

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The support we have received over the years has been wonderful. They have definitely demonstrated excellent customer service. We find the chat support to be the quickest and most useful for the day-to-day questions. A rep always responds very timely, answers our questions, and sends a follow-up to ensure we're maintaining success

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Both Cision and Meltwater were far more expensive but far less user-friendly. In my opinion, they were confusing and support was non-existent.

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Buffer is a tool that can be very useful for certain uses of Twitter, but in reality, it is very limited when you want to demand a little more. The pros actually weigh a lot, but the serious limitations in several regards do not allow us to give it a higher mark.

I consider that Buffer is a very useful tool that allows you to have an active presence on social networks without having to be glued to them all day. There are others, among which Hootsuite stands out.

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Independently Invited by TrustRadius

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• We love to be able to share member news, so Agility PR Solutions enables us to do just that. Better! This improves our member engagement, which then improves retention.
• We are a funded EDA Tech Hub. I use Agility PR Solutions to track both mentions for ourselves so we can share them with the EDA which is important for ratings, but also to track what the other hubs are doing.
• Agility PR Solutions has had an impact on our media relations because I can now send out a media advisory about a press release to a targeted list instead of just putting out a press release that might never reach anyone.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• It has had a positive return as it has allowed us to create better content and gain popularity online.
• Though the cost is relatively high in my opinion, it has allowed us to make better organic content than we would have paid this cost on ads.
• Helps us find influencers for campaigns.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info