Agency Analytics vs. Google Trends

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Agency Analytics
Score 9.9 out of 10
Mid-Size Companies (51-1,000 employees)
Reporting software designed specifically for marketing agencies, boasting over 5,000 agencies as users of AgencyAnalytics for reports and live marketing dashboards. It can report on SEO, PPC, call tracking, social media, email marketing, and more with 60+ integrations. The solution aims to displace spreadsheets and help users grow their agencies, and is presented as an easy-to-use reporting software that just works the way it is needed to. It is available to try out through a 14-day…
$12
per month per client campaign (minimum 5 client campaigns)
Google Trends
Score 7.3 out of 10
N/A
Google Trends is a search engine optimization software solution offered by .N/A
Pricing
Agency AnalyticsGoogle Trends
Editions & Modules
Freelancer
$12
per month per client campaign (minimum 5 client campaigns)
Agency
$18
per month per client campaign (minimum 10 client campaigns)
Enterprise
contact for enterprise pricing
No answers on this topic
Offerings
Pricing Offerings
Agency AnalyticsGoogle Trends
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsWhat is a Client Campaign? A client campaign represents a client (their website and integrations).
More Pricing Information
Community Pulse
Agency AnalyticsGoogle Trends
Features
Agency AnalyticsGoogle Trends
SEO
Comparison of SEO features of Product A and Product B
Agency Analytics
-
Ratings
Google Trends
8.4
Ratings
8% above category average
Keyword analysis00 Ratings10.00 Ratings
Backlink management00 Ratings4.60 Ratings
SERP ranking tracking00 Ratings10.00 Ratings
Page grader00 Ratings10.00 Ratings
Competitive analysis00 Ratings9.00 Ratings
Site audit / diagnostics00 Ratings7.00 Ratings
Site recommendations00 Ratings10.00 Ratings
Task management00 Ratings6.20 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Agency Analytics
-
Ratings
Google Trends
10.0
Ratings
27% above category average
Local SEO00 Ratings10.00 Ratings
Social SEO00 Ratings10.00 Ratings
Mobile SEO00 Ratings10.00 Ratings
Global SEO00 Ratings10.00 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Agency Analytics
-
Ratings
Google Trends
3.7
Ratings
78% below category average
Multi-domain support00 Ratings5.80 Ratings
Integration with web analytics tools00 Ratings1.60 Ratings
Best Alternatives
Agency AnalyticsGoogle Trends
Small Businesses
Supermetrics
Supermetrics
Score 10.0 out of 10
Nozzle
Nozzle
Score 10.0 out of 10
Medium-sized Companies
Supermetrics
Supermetrics
Score 10.0 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Enterprises
Alteryx Platform
Alteryx Platform
Score 8.9 out of 10
Google Search Console
Google Search Console
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Agency AnalyticsGoogle Trends
Likelihood to Recommend
10.0
(0 ratings)
10.0
(0 ratings)
Usability
-
(0 ratings)
8.0
(0 ratings)
Support Rating
9.8
(0 ratings)
6.4
(0 ratings)
User Testimonials
Agency AnalyticsGoogle Trends
Likelihood to Recommend
Agency Analytics has made marketing procedure effective, where all the approaches have been brought in a single dashboard, for easy functionality. Also, the back link tracking or monitoring has been efficiently handled by the application. The SEO procedure from Agency Analytics perfects the ranking of what we market and we secure more audiences. Finally, the competitive analysis from Agency Analytics captures the exact information concerning the opponents and the services or products they offer.
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Google Trends is appropriate in so many scenarios, but I definitely suggest it for content ideas and inspiration. Many people utilize it after already writing their content to add in popular phrases or words, but that is not enough. The platform should be used prior and during the content creation process so that you can use the data to see what your audience/customers are interested in at the moment and create the content based on their interests. It can help, but I find it much less appropriate to use it after your article, eBook, etc. is already written. Maximize on this useful tool by ensuring the topic you're writing about is relevant in the first place before simply adding in popular keywords. An article that's written based on what's trending will be far more successful than an article that solely has popular phrases added to it.
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Pros
  • Beautiful platform. Easy to use and view.
  • Transparent for us with clients as we can add our clients to give them live access to the dashboard.
  • Loads of integrations!
  • The company quickly adds new integrations and takes feedback seriously, often making changes from it within the same quarter.
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  • Allows you to search keywords and phrases in certain locations to see search volumes, this is huge and helps us be successful with our Google Ad campaigns.
  • Shows us insights into trending topics which allows us to stay in the know and apply any relevant trends to current clients.
  • Year in Search and Trending Topics provides us great inspiration for our ads
  • Being able to search in certain locations gives us a ton of help when setting up campaigns and doing our keyword research for clients.
  • Being able to compare multiple keywords or search terms side by side is extremely helpful.
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Cons
  • Would like to see the stars feature to bring keywords to the top of the report have 1 click to remove all stars that were checked off previously.
  • Would love to have a feature to track how clients are ranking for keywords; currently only shows the # of keywords ranking in the top 10 positions of Google but doesn't show the actual keywords for each competitor.
  • Would extremely love to see a feature where the keywords can be viewed/filtered by position; for example page 1 of Google only, page 2 of Google only.
  • Would love to see a keyword tool to check keyword rankings or search volume for specific keywords; similar to Google's keyword planner.
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  • Top charts: would be nice to include top charts for the current month.
  • Explainers: would be good to have some information buttons next to graphics and charts to show in depth what criteria go into making those charts.
  • More images: would be interesting to see trending image searches.
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Usability
No answers on this topic
Google Trends is very easy to use. you just search for a certain keyword or phrase, and it tells you how often that keyword or phrase is searched, where in the world it is searched, and over the last decade, how often it is per year.
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Support Rating
They are always on top/ahead of the curve. There has never been a time where I haven't had the platform work professionally when I needed it. They stand behind a top-quality product. It's easy to support something when they put hard work into development and maintenance.
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I haven't needed to use any support for Google Trends. However, I've used Google's support in general and it's a hit or miss. Usually, there's a long wait or they don't understand my problem. They are the only ones that can help, so sometimes I feel stuck. They prioritize paying customers for sure.
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Alternatives Considered
The software has a very professional format, which gives it an edge over other competitors. Agency Analytics also facilitates the black-link management for SEO purposes, which is again a good thing. My customers have seen the dashboard of Agency Analytics and because the depth of information is so powerful and impactful, it convinced them to hire us as their marketing team. Agency Analytics also comes up with substantial SEO and other competitive analysis solutions that make it more preferable for the end-users.
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I've used SEMRush, while more of a SEO Manager than keyword trend analyzer, it does have that option as it does relate to SEO management, but between the two, its nice to have the option in SEMRush, but Google Trends is better at doing the trend analyzing than SEMRush is.
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Return on Investment
  • It's a selling point. A major client saw that we were giving access to AA to her, and LOVED it.
  • We can identify issues and solve for them before we lose clients
  • It's an integral part of our sales process. We gain clients by being able to visually show the impact we've had on other similar businesses
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  • I can't really give a measurement of how Google Trends has directly contributed.
  • Since Google Trends is free I would have to say that it is all positive ROI.
  • I can say that Google Trends definitely makes it easier to accomplish my business objectives of delivering the most relevant and insightful advice to my clients regarding their SEO, Social Media Publishing, and Online Advertising.
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ScreenShots

Agency Analytics Screenshots

Screenshot of Digital marketing dashboardScreenshot of Facebook analytics dashboardScreenshot of Google Analytics reportScreenshot of Integration pageScreenshot of White label page