TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Affinity CRM

    Score9.3 out of 10
    N/AAffinity is a relationship intelligence platform enabling teams to leverage their network to close deals. Affinity manages relationships by auto-populating a connected CRM pipeline and unlocking introductions to decision makers.

    $2,000

    per year per user

    HubSpot Sales Hub

    Score8.5 out of 10
    N/AHubSpot Sales Hub is designed to eliminate friction by bringing tools and data together on one platform. The solution boasts email tracking and templates, and call tracking & recording.

    $15

    per month per seat

    Pricing
    Affinity CRMHubSpot Sales Hub
    Editions & Modules
    Essential
    $2000
    per year per user
    Scale
    $2300
    per year per user
    Advanced
    $2700
    per year per user
    Enterprise
    Contact
    Sales Hub Starter
    $15
    per month per seat
    Sales Hub Professional
    $100
    per month per seat
    Sales Hub Enterprise
    $150
    per month per seat
    Offerings
    Pricing Offerings
    Affinity CRMHubSpot Sales Hub
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—Discount available for annual billing.
    More Pricing Information
    Best Alternatives
    Affinity CRMHubSpot Sales Hub
    Small Businesses
    Hunter
    Score6.7 out of 10
    Autoklose
    Score8.6 out of 10
    Medium-sized Companies
    Hunter
    Score6.7 out of 10
    Mixmax
    Score8.8 out of 10
    Enterprises
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    Groove, a Clari company
    Score6.2 out of 10
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    User Ratings
    Affinity CRMHubSpot Sales Hub
    Likelihood to Recommend
    9.0
    (8 ratings)
    8.7
    (126 ratings)
    Likelihood to Renew
    10.0
    (1 ratings)
    8.0
    (7 ratings)
    Usability
    8.0
    (2 ratings)
    8.0
    (9 ratings)
    Support Rating
    9.3
    (4 ratings)
    8.3
    (5 ratings)
    Implementation Rating
    -
    (0 ratings)
    9.1
    (1 ratings)
    User Testimonials
    Affinity CRMHubSpot Sales Hub
    Likelihood to Recommend
    Affinity (Project Affinity, Inc.)
    Nudge.ai is well suited for individual contributors without enough time or resource to do proper research on clients/prospects. It may work as well for larger teams, but I don't have experience using Nudge.ai in that environment. Nudge.ai is easy to use, so the onboarding and ramp-up time is quick.
    Incentivized
    Read full review
    HubSpot
    HubSpot Sales HUB is well suited for teams who want to run a sales team, grow their business, and continue to do so efficiently. The amazing elements of HubSpot Sales HUB is how the UI facilitates the work to begin with. Beyond the features and capabilities, the UI helps make what you and your team want to accomplish easy. The sales teams who have 2-5 people, teams of 20-50, or 500+, the HubSpot Sales HUB will adapt to how you and your organization are structured.
    Read full review
    Pros
    Affinity (Project Affinity, Inc.)
    • Organization
    • Data Housing
    • Exporting Data
    Incentivized
    Read full review
    HubSpot
    • The task feature of HubSpot has been super helpful for me to organize what activities I am focusing on throughout the day. Instead of having a generalized list of the activities that need to take place today, I can organize that list by calls, emails, to-do's, linked-in, etc. That way I can take an hour of my time and focus on only doing phone calls, only doing emails, etc. It has helped me increase my productivity by making 20 phone calls a day to 100 phone calls throughout the day.
    • Hubspot Sequences are also super helpful in order to plug and play contacts that need similar solutions. The automatic email feature allows me to not have to spend time sending a simple email template. Instead, it automatically sends that email out at the time that THEY would most likely respond.
    • This gives me more time to focus on the tasks that I can't automate, allowing me to be way more productive. I can also customize my sequences to automate when I am reaching out, and what activity I am doing.
    • Sequences give me the ability to create a highly customized approach, with the scalability of a plug and play format.
    Incentivized
    Read full review
    Cons
    Affinity (Project Affinity, Inc.)
    • More prompts to update and sort new connections
    • More visual appeal on each listing on a list
    • An Outlook desktop app plugin
    Incentivized
    Read full review
    HubSpot
    • I find the interface to be a bit unorganized and sometimes the information added about projects looks clogged which sometimes makes it difficult to access specific information.
    • Sometimes we have to deal with different currencies because we have clients all over the world but the exchange rate tool is not always accurate, causing us to slow down our work.
    Incentivized
    Read full review
    Likelihood to Renew
    Affinity (Project Affinity, Inc.)
    We will definitely be renewing. The value for the price we are paying is solid, and we are interested in growing our use to see if we can expand on the value we are getting from Nudge.ai.
    Incentivized
    Read full review
    HubSpot
    Ease of use, ease of customizability, and ease of 3rd-party integration, especially to LinkedIn Navigator, all play a vital role in our increasing reliance of HubSpot Sales for our growing sales team. Also taking into account the great training and support for HubSpot Sales available from HubSpot, including HubSpot Academy.
    Incentivized
    Read full review
    Usability
    Affinity (Project Affinity, Inc.)
    No answers on this topic
    HubSpot
    Since we launched HubSpot Sales Hub into our organisation's tech stack, we've experienced a smooth transition and implementation process for those using this solution. The ease of use and the interface experience is amazing and that was a main priority for us in the purchasing phase. So far, we've been nothing but very happy with the support, implementation, and ongoing development of our sales team adapting to the solution. Highly recommend it for usability and functionality!
    Incentivized
    Read full review
    Support Rating
    Affinity (Project Affinity, Inc.)
    Nudge.ai is fairly intuitive, so the need for support is minimal. I have only had to reach out to the support team a couple of times for minor issue. The response has been quick and issues resolved to my satisfaction in a reasonable time frame. I have no issues with Nudge support at this time.
    Incentivized
    Read full review
    HubSpot
    Oh my goodness HubSpot Support is just amazing. I submitted a question/issue to them yesterday and by this morning I had this response:
    "Hi Stephanie, I hope this finds you well and thanks so much for your patience while I was working to update the extension with my team. We were actually able to push through an update yesterday afternoon which set the default lifecycle stage to lead in the sidebar. If you take a look now, that should be in place. If it has not updated yet, I would recommend uninstalling and re-installing the sales extension so an updated version and be pushed through. Again, I want to say that I sincerely appreciate that you took the time to reach out to us and help us iron this out. HubSpot really values constructive feedback with real use-case backing to help push it along. So, thank you!"
    Read full review
    Implementation Rating
    Affinity (Project Affinity, Inc.)
    No answers on this topic
    HubSpot
    It was not only SUPER easy to implement, we had some amazing support from HubSpot. They scheduled a call to go over each individual tool with our team and provided guidance and best practices plus answered any questions are new users had. It was wonderful and really helped them get started confidently
    Read full review
    Alternatives Considered
    Affinity (Project Affinity, Inc.)
    Affinity is the bridge that links our communication through our software workflow.
    Incentivized
    Read full review
    HubSpot
    To be honest, there are great features in all of these competitors but they aren't quite as user-friendly or robust compared to Hubspot. Hubspot's Sales hub was able to add more features to it's platform while remaining very user-friendly and easy to use. I found myself getting lost navigating platforms like Zendesk or Salesforce, there is also a much nicer onboarding experience with Hubspot.
    Read full review
    Return on Investment
    Affinity (Project Affinity, Inc.)
    • Hard to quantify - I know my job would be exponentially more difficult if I didn't have it.
    • Affinity frees someone in business development or sales of the endless spreadsheets needed to track pipeline progress.
    Incentivized
    Read full review
    HubSpot
    • Lead Response Time:
    • Prior to Hubspot, this was maybe 24 hours as an average. Now it is MINUTES. We immediately get back to clients and if we aren't able to then we will connect using email automation and sequences without lifting a finger. It's great!
    • Company Growth in difficult times:
    • Despite COVID causing issues on Residential Construction in Washington, we have continued to grow as a business, and part of that is thanks to our amazing Sales team, and part of that credit goings to Hubspot directly. If we didn't have Hubspot we would have shrunk or stayed the same as a company. Hubspot made sure we grew.
    • ROI [return on investment]
    • It's a hard thing to measure but our company has increased its revenue by more than 20% compared to last year. And that is saying a lot for our industry especially with COVID's impact on Residential Construction. I
    • can't measure it precisely but I know beyond any shadow of a doubt that HUBSPOT helped make this possible because our Sales and Marketing Teams are sharper and more capable than they have ever been thanks to this wonderful CRM.
    Read full review
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