Adverity vs. Domo

If you're a marketing organization that wants to own your data architecture, get away from hours of manual excel work, and build a flexible and scalable BI practice for yourself and your clients, Adverity is your solution. Especially if you don't have a dedicated analytics team or current database solution. If you have access to a wide variety of API's and a fully staffed team to custom develop new connectors in under 30 days for no incremental cost, you're probably best in-housing

Incentivized

Domo is great when you want to see lots of values historically or see data you can see natively in a platform. As I mentioned earlier, Domo is the only way our Marketing and Sales teams can see when their emails were opened and compare the send time - this is an example of data I can't see natively.

Incentivized

• User-friendly report setup and ingestion
• Easy integration with multiple data endpoints, making it easy for users to drive value
• Incredible customer support, allowing users (regardless of technical background) to act like power-users

Incentivized

• Provides data acquisition, transformation and visualization all administered from one cloud-based tool. No switching between tools or cobbling different products together.
• Provides GUI and MySQL interfaces for data manipulation for both entry-level and advanced users.
• Huge amount of data connectors out of the box, plus you can easily create your own custom connectors.

Incentivized

• I think it would have been more user friendly if there was more labelling capabilities, so that when you are sharing the dashboard they would explain what the data is - rather than depending on someone knowing how to use the dashboards or being there to explain it.
• Our teams found that some of the scheduling functionality could be a little big buggy, so this was something that needed extra care and attention, so therefore may be an area that needs to be improved (unless it was just our account and usage).

Incentivized

• When changing cards from one dataset to another any beast modes are not carried over, it would often make life easier if there was an easier way to copy beast mode calculations from one dataset to another.
• Domo documentation, university and Dojo are extremely helpful when we run into problems. However, when support beyond that is needed their help desk seems to have a hefty backlog - the amount of time to resolve tickets is frustrating sometimes.

Incentivized

Domo is a great up-and-coming product. There are many fantastic features that are extremely compelling to our end users, which makes Domo a great fit for our organization. As with many BI tools, there are items on the wish list that could make implementation, administration and usage easier, but I believe these will be addressed over time as the product matures and evolves. The overall concept and approach of this solution has definitely raised the bar in this area of expertise and I would like to see things advance in giving the enterprise tools that will make decision making easier and more robust in the future.

A business management platform has to be flexible to provide solutions for customers from any business environment, but that flexibility has to be delivered without requiring complex business process re-engineering and massive data conversion efforts. Domo’s web-based architecture and wealth of connectivity options allow rapid setup for any business. If your marketing company is wrestling with channel return on investment or your educational organization is drowning in data, Domo has the tools and capability to use your data and turn it into something useful for you

Incentivized

Pretty responsive. It took a while to get a response in selecting data points for our particular cards. Might have taken about a month? I am not sure if this was something on our end or Domo's end. But haven't had any other issues yet that required additional support from Domo.

Incentivized

It is a true web-based application so implementation is much easier and smoother compared to other non-web based BI solutions. Also, they offered consulting services during the implementation process, which was helpful. Also, they provided lots of on-demand training courses and videos, which I liked.

Incentivized

Previously I had never really used a tool like this, only using software such as GA to look at any insights and review performance. So I think that the combined view of having all of the data sets (Which in my role I wouldn't always particularly have access to), was really useful. As an individual who was optimising our clients websites it meant that I was really able to prioritise what was important, but also have a great view of absolutely all activity that was happening

Incentivized

Domo is by far the industry leader. Other tools/platforms have unique strengths, but from an overall perspective, Domo is the most versatile and does an exceptional job in all areas. This is critical when it comes to "scale". A BI project may start with a siloed scope, but as the project bares fruit, others begin to ask how they can participate/leverage the tool/platform for their own projects - because of this, Domo's versatility is incredibly important

Incentivized

• This tool has allowed us to be able to see areas for opportunities, when all of the data has been combined
• We were also able to better prioritise actions and where to focus our attention, when we had one view where all of the data was together. This allowed us to deliver better results for our clients, and also have a clearer roadmap of activity

Incentivized

• Domo has allowed us to see much more clearly what is working for students on our programs, and what is not. This enables us to consolidate success and further develop where there are areas of concern.
• The verbatim comments in Domo makes the reports especially attractive to staff, since they are able to engage directly with students' personal opinions and not just with rating scales.

Incentivized