Advanced Web Ranking vs. SurferSEO

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Advanced Web Ranking
Score 8.2 out of 10
N/A
Advanced Web Ranking is an online rank tracker suitable for both Digital Agencies and In-house SEOs. The tool boasts usrse among more than 18,000 companies worldwide, and provides ranking results.N/A
SurferSEO
Score 6.1 out of 10
N/A
SurferSEO, from Polish company Surfer, is presented as a modern tool for SEOs and marketers for efficient and comprehensive on-page SEO optimization.N/A
Pricing
Advanced Web RankingSurferSEO
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Advanced Web RankingSurferSEO
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Advanced Web RankingSurferSEO
Features
Advanced Web RankingSurferSEO
SEO
Comparison of SEO features of Product A and Product B
Advanced Web Ranking
9.8
Ratings
23% above category average
SurferSEO
7.7
Ratings
1% below category average
Keyword analysis10.00 Ratings8.00 Ratings
Backlink management9.00 Ratings00 Ratings
SERP ranking tracking10.00 Ratings10.00 Ratings
Page grader10.00 Ratings8.00 Ratings
Competitive analysis10.00 Ratings7.00 Ratings
Site audit / diagnostics9.00 Ratings10.00 Ratings
Site recommendations10.00 Ratings00 Ratings
Task management10.00 Ratings3.00 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Advanced Web Ranking
9.6
Ratings
23% above category average
SurferSEO
7.0
Ratings
8% below category average
Local SEO10.00 Ratings6.00 Ratings
Social SEO10.00 Ratings00 Ratings
Mobile SEO9.20 Ratings7.00 Ratings
Global SEO9.20 Ratings8.00 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Advanced Web Ranking
9.1
Ratings
7% above category average
SurferSEO
7.0
Ratings
19% below category average
Multi-domain support8.30 Ratings7.00 Ratings
Integration with web analytics tools9.80 Ratings00 Ratings
Best Alternatives
Advanced Web RankingSurferSEO
Small Businesses
Nozzle
Nozzle
Score 10.0 out of 10
Nozzle
Nozzle
Score 10.0 out of 10
Medium-sized Companies
Yoast
Yoast
Score 9.3 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Enterprises
Google Search Console
Google Search Console
Score 9.0 out of 10
Google Search Console
Google Search Console
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Advanced Web RankingSurferSEO
Likelihood to Recommend
10.0
(0 ratings)
8.0
(0 ratings)
User Testimonials
Advanced Web RankingSurferSEO
Likelihood to Recommend
Advanced Web Ranking is helpful to companies that require higher website ranking, where there is keyword management through ranking and tracking. More so, to acquire a comprehensive report concerning the opponents, Advanced Web Ranking is readily resourceful. The content creation and management have been fostered by Advanced Web Ranking also.
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SurferSEO is a powerful and technical SEO tool for any writer to rank on Google. It would be too much information, even overwhelming at times, for someone who has never had experience with this kind of work before, but there's tons of detailed knowledge available when it comes to understanding the features that are most relevant while still meeting your goals in mind.
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Pros
  • Advanced Web Ranking is a low-cost solution for SEO reporting, suitable for medium-sized businesses that can't afford more expensive solutions of this type.
  • It's also very scalable in some respects, particularly the availability of unlimited keyword tracking, which is preferable to certain solutions that charge by the keyword.
  • There are also a number of other features in the product not directly related to the reporting of performance which some users will find useful.
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  • SEO visibility
  • Content Optimization
  • SEO Score
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Cons
  • Updating reports when adding new keywords can be slow, taking a day or so to update.
  • Large keyword projects can be slow to update.
  • If you have a large number of keywords to track, the costs escalate quickly.
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  • Integrating better keyword data
  • Full Site SEO Auditor (independent of copy)
  • Technical Factor analysis
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Usability
No answers on this topic
Because, I've been using this tool since many years and I haven't looked for any other tool when it comes to content optimization
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Alternatives Considered
We switched our rank tracking software from Raven Tools when they dropped rank tracking several years ago. We moved to AWR and realized how inaccurate Raven Tools was when it came to keyword rank tracking. Even when raven Tools added rank tracking back, we never switched back, AWR is more accurate and reliable as a keyword rank tracking tool.
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Semrush's content and page optimisation tool is quite poor; it's not in the same bracket as Surfer. Frase is a good alternative from a cost perspective (if not paying the AI writing functions), it's cheaper, and Frase's keyword/topic heatmaps are quite unique. Sufer has a better UI and a shorter learning curve. It has an advantage in that it offers internal linking recommendations, which Frase lacks. Surfer also has limited competitor analysis (backlinks and page speed), which Frase does not. Both tools allow you to choose the number of competitors on the SERPS
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Return on Investment
  • It stayed within our client's allotted budget (which drives more business our way down the road!)
  • Updated information in real-time assures our clients that they get the most accurate information possible, as quickly as possible.
  • It's been only slightly detrimental to my workflow (which is one little drawback of the program) sometimes I have to enlist the help of a keyword generator (because i find the one with the program a bit lacking)
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  • Surfer has been a key tool in the past to help us rank many clients
  • We've been able to help clients reduce word count on pages that were stuffed or vice versa using Surfer
  • The results from using surfer on an article were easily seen within 3 months on average.
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ScreenShots