TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    AdTrace AI

    N/AN/AAn ad attribution and pixel platform that does server side tracking in real-time, used to improve event matching scores on Facebook Ads and TikTok Ads. Adtrace integrates ad pixels with ecommerce stores to provide insights and actionable data. The app can track and analyze important metrics such as website traffic, conversions, and revenue.

    $13.99

    per month per channel

    Adjust

    Score9 out of 10
    N/AAdjust is a mobile marketing analytics platform boasting users among marketers around the world, with solutions for measuring and optimizing campaigns and protecting user data. Adjust powers apps with built-in intelligence and automation, backed by global customer support. In 2021, Adjust was acquired by AppLovin (Nasdaq: APP), a marketing software platform providing developers with an integrated set of solutions to solve their mission-critical functions like user acquisition,…N/A
    Pricing
    AdTrace AIAdjust
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    AdTrace AIAdjust
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    AdTrace AIAdjust
    Considered Both Products
    AdTrace AI
    No answer on this topic
    AppLovin
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    100%
    Would buy again
    5 Answers
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    5 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    User Ratings
    AdTrace AIAdjust
    Likelihood to Recommend
    -
    (0 ratings)
    7.9
    (6 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    8.0
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    6.0
    (1 ratings)
    User Testimonials
    AdTrace AIAdjust
    Likelihood to Recommend
    AdTrace AI
    No answers on this topic
    AppLovin
    According to my experience, I was able to integrate the Adjust by AppLovin to my marketing channels so that I made better and more detailed measurements for our apps. It was working with other 3rd party and marketing platforms very well. We analyzed the customer journey better after they downloaded or deleted the app. And user information is not kept inside the app makes it very trustable.
    Incentivized
    Read full review
    Pros
    AdTrace AI
    No answers on this topic
    AppLovin
    • Tracking installs on mobile app campaigns on Android or iOS, as well as UAC campaigns.
    • Tracking in-app actions on our mobile campaigns.
    • Showing more accurate numbers, since it counts pure installs from new users only without counting re-installs,
    • Counts installs only after first opening of the app, while Google and Apple count also downloads even if the app doesn't get installed or opened after.
    Incentivized
    Read full review
    Cons
    AdTrace AI
    No answers on this topic
    AppLovin
    • UI is very confusing and needs a refresh.
    • Reports are very limited and need more granularity.
    • Onboarding program for agencies lacks concrete information.
    Incentivized
    Read full review
    Likelihood to Renew
    AdTrace AI
    No answers on this topic
    AppLovin
    We are happy to use Adjust by AppLovin in our measurements and effects on the business, so the company would like to renew our use.
    Incentivized
    Read full review
    Support Rating
    AdTrace AI
    No answers on this topic
    AppLovin
    Adjust Attribution is great on Amplitude if tagged/integrated right.
    Incentivized
    Read full review
    Alternatives Considered
    AdTrace AI
    No answers on this topic
    AppLovin
    I would recommend AppsFlyer over Adjust, as they have a better UI, clearer solutions, and better customer success than Adjust. Regarding Singular, Adjust is lagging behind the reporting tools and analytics.
    Incentivized
    Read full review
    Return on Investment
    AdTrace AI
    No answers on this topic
    AppLovin
    • It has helped us stop fraud, improving ROI.
    • Cheaper than the competition improving ROI.
    • Helped us identify non performing media channels, improving ROI.
    Incentivized
    Read full review
    ScreenShots

    Adjust Screenshots

    Screenshot of Cohorts Dashboard.
See your retention rate per channel and per date.Screenshot of CEO View.
Easily view ad spend per country and per partner in one simple view.Screenshot of CEO View.
Holistically track ad spend per region and partner using views that make sense.Product screenshotScreenshot of User Acquisition Dashboard.
Track your profit and performance over time.Screenshot of Custom Reports.
You decide the most important metrics to include in your view. Bring your team up to speed with fully customizable reports.