Adthena vs. SERPsketch

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adthena
Score 6.2 out of 10
N/A
Adthena from the company of the same name in London is a marketing intelligence tool for search marketing focusing on keyword research, analysis, and suggestion for optimizing the budgeting and management of pay per click (PPC) advertising campaigns. Adthena algorithmically searches industry-relevant keywords and also the actual ad copy appearing in search engines, a less seen feature used for competitive analysis and brand differentiation (i.e. so your ads appear or do not appear like your…N/A
SERPsketch
Score 0.0 out of 10
N/A
SERPsketch supports page one SERP to guide search strategy with knowledge about who a brands competitors are and how easy it is for customers to find a brand. SERPsketch rebuilds a page of Google for specific keywords, to display both the size and type of the SERP results a customer would see – including the share of each feature shown by owned domains, competitors and resellers. This helps guide a better approach to SEO/SEM, and allows users to measure marketing actions beyond just rankings…
$50
per month
Pricing
AdthenaSERPsketch
Editions & Modules
No answers on this topic
Up to 500 credits per month
£50 +VAT
per month
Up to 5,000 credits per month
£250 +VAT
per month
Up to 15,000 credits per month
£500 +VAT
per month
More than 15,000 credits
Custom
Offerings
Pricing Offerings
AdthenaSERPsketch
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
AdthenaSERPsketch
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User Ratings
AdthenaSERPsketch
Likelihood to Recommend
8.0
(0 ratings)
-
(0 ratings)
Support Rating
8.0
(0 ratings)
-
(0 ratings)
User Testimonials
AdthenaSERPsketch
Likelihood to Recommend
Great for competitive reporting for SEM clients. I use it for all my monthly performance reports to pull out specific insights on how we compare to competitors on top keywords and categories and where we have room to improve. AdGooroo allows me to format really specific and impactful recommendations that impress the client.
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Pros
  • Share of Search
  • Period on Period Change in SOS
  • Easy Interface
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Cons
  • I wish their graphs/infographics were more ready to use so I could quickly drop into presentations instead of having to format or re-do them myself.
  • Has a bit of a high learning curve.
  • There is a limit on the number of keywords you can upload. For large clients there shouldn't be a cap. I want to be able to upload all of my client's keywords.
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Support Rating
Our Kantar rep is great and very responsive overall. It is hard to get on-site training and preferred pricing with them, but at the end of the day, I am helpful that they are around.
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Alternatives Considered
You see more insight (over time, period on period growth) and save time compared to platforms which looks at the search volume as it stands and you have to work out the SOS manually.
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Return on Investment
  • Ability to show competitive spend to clients for increased budget requests.
  • Save time on keyword ideas.
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ScreenShots