Adthena vs. PiPiADS

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adthena
Score 6.2 out of 10
N/A
Adthena from the company of the same name in London is a marketing intelligence tool for search marketing focusing on keyword research, analysis, and suggestion for optimizing the budgeting and management of pay per click (PPC) advertising campaigns. Adthena algorithmically searches industry-relevant keywords and also the actual ad copy appearing in search engines, a less seen feature used for competitive analysis and brand differentiation (i.e. so your ads appear or do not appear like your…N/A
PiPiADS
Score 0.0 out of 10
N/A
PiPiADS is a searchable database of TikTok ads in the world, that using an array of data uncovers the ads that are most likely to be successful for a brand.
$77
per month
Pricing
AdthenaPiPiADS
Editions & Modules
No answers on this topic
Starter
$77
per month
VIP
$155
per month
Pro
$263
per month
Offerings
Pricing Offerings
AdthenaPiPiADS
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details30% discount for annual pricing.
More Pricing Information
Community Pulse
AdthenaPiPiADS
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Enterprises

No answers on this topic

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User Ratings
AdthenaPiPiADS
Likelihood to Recommend
8.0
(0 ratings)
-
(0 ratings)
Support Rating
8.0
(0 ratings)
-
(0 ratings)
User Testimonials
AdthenaPiPiADS
Likelihood to Recommend
Great for competitive reporting for SEM clients. I use it for all my monthly performance reports to pull out specific insights on how we compare to competitors on top keywords and categories and where we have room to improve. AdGooroo allows me to format really specific and impactful recommendations that impress the client.
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PiPiADS works really well for anyone doing TikTok marketing, especially dropshippers, ad agencies, and product researchers. It's perfect for finding ad creatives that work, tracking what competitors are running, and spotting winning products early.
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Pros
  • Share of Search
  • Period on Period Change in SOS
  • Easy Interface
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  • Helps me find trending TikTok ads fast
  • Great for product research
  • Daily data updates
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Cons
  • I wish their graphs/infographics were more ready to use so I could quickly drop into presentations instead of having to format or re-do them myself.
  • Has a bit of a high learning curve.
  • There is a limit on the number of keywords you can upload. For large clients there shouldn't be a cap. I want to be able to upload all of my client's keywords.
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  • Would love to see support for more ad platforms
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Usability
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I’d give it 10. The interface is clean and the core features are very easy to use once you get the hang of it. I especially like how the filters help me find exactly what I’m looking for.
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Support Rating
Our Kantar rep is great and very responsive overall. It is hard to get on-site training and preferred pricing with them, but at the end of the day, I am helpful that they are around.
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Alternatives Considered
You see more insight (over time, period on period growth) and save time compared to platforms which looks at the search volume as it stands and you have to work out the SOS manually.
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I’ve used Minea before, which is also a solid ad spy tool. But I found PiPiADS to have a larger ad database for TikTok, more frequent data updates, and better filters for finding trending products. The UI is smoother and overall it just fits my workflow better, especially for TikTok-focused campaigns.
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Return on Investment
  • Ability to show competitive spend to clients for increased budget requests.
  • Save time on keyword ideas.
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  • Cut down ad research time by over 70%
  • Improved creative testing success rate
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ScreenShots