TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Adthena

    Score6.2 out of 10
    N/AAdthena from the company of the same name in London is a marketing intelligence tool for search marketing focusing on keyword research, analysis, and suggestion for optimizing the budgeting and management of pay per click (PPC) advertising campaigns. Adthena algorithmically searches industry-relevant keywords and also the actual ad copy appearing in search engines, a less seen feature used for competitive analysis and brand differentiation (i.e. so your ads appear or do not appear like your…N/A

    PiPiADS

    N/AN/APiPiADS is a searchable database of TikTok ads in the world, that using an array of data uncovers the ads that are most likely to be successful for a brand.

    $77

    per month

    Pricing
    AdthenaPiPiADS
    Editions & Modules
    No answers on this topic
    Starter
    $77
    per month
    VIP
    $155
    per month
    Pro
    $263
    per month
    Offerings
    Pricing Offerings
    AdthenaPiPiADS
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—30% discount for annual pricing.
    More Pricing Information
    User Ratings
    AdthenaPiPiADS
    Likelihood to Recommend
    8.0
    (3 ratings)
    -
    (0 ratings)
    Support Rating
    8.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    AdthenaPiPiADS
    Likelihood to Recommend
    Adthena
    By using the share of search aspect of Adthena, I could see that although the SOS for one brand was high at this point in time compare to competitors, that the competitor had more growth in the last 3 months which identified a time to research in more depth to see as to why which I wouldn't have got if I used a platform which looks at the search volume as it stands and worked out the SOS manually.
    Incentivized
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    PiPiADS
    PiPiADS works really well for anyone doing TikTok marketing, especially dropshippers, ad agencies, and product researchers. It's perfect for finding ad creatives that work, tracking what competitors are running, and spotting winning products early.
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    Pros
    Adthena
    • Track and monitor spend and performance against competitors.
    • Identify missed keyword opportunities.
    • Informs our campaign and keyword budgeting/bidding on a daily basis.
    Incentivized
    Read full review
    PiPiADS
    • Helps me find trending TikTok ads fast
    • Great for product research
    • Daily data updates
    Read full review
    Cons
    Adthena
    • Slow performance.
    • Ranking options are not detailed enough.
    Incentivized
    Read full review
    PiPiADS
    • Would love to see support for more ad platforms
    Read full review
    Usability
    Adthena
    No answers on this topic
    PiPiADS
    I’d give it 10. The interface is clean and the core features are very easy to use once you get the hang of it. I especially like how the filters help me find exactly what I’m looking for.
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    Support Rating
    Adthena
    Our Kantar rep is great and very responsive overall. It is hard to get on-site training and preferred pricing with them, but at the end of the day, I am helpful that they are around.
    Incentivized
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    PiPiADS
    No answers on this topic
    Alternatives Considered
    Adthena
    You see more insight (over time, period on period growth) and save time compared to platforms which looks at the search volume as it stands and you have to work out the SOS manually.
    Incentivized
    Read full review
    PiPiADS
    I’ve used Minea before, which is also a solid ad spy tool. But I found PiPiADS to have a larger ad database for TikTok, more frequent data updates, and better filters for finding trending products. The UI is smoother and overall it just fits my workflow better, especially for TikTok-focused campaigns.
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    Return on Investment
    Adthena
    • Improved competitive analysis
    • Insightful data that helps improve client trust
    • Indentifying opportunities for keyword expansions
    Incentivized
    Read full review
    PiPiADS
    • Cut down ad research time by over 70%
    • Improved creative testing success rate
    Read full review
    ScreenShots