Adthena vs. Luminr

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adthena
Score 6.2 out of 10
N/A
Adthena from the company of the same name in London is a marketing intelligence tool for search marketing focusing on keyword research, analysis, and suggestion for optimizing the budgeting and management of pay per click (PPC) advertising campaigns. Adthena algorithmically searches industry-relevant keywords and also the actual ad copy appearing in search engines, a less seen feature used for competitive analysis and brand differentiation (i.e. so your ads appear or do not appear like your…N/A
Luminr
Score 0.0 out of 10
N/A
Luminr is an AI-powered lens to the entire searchable web, that looks at every search captured across the whole searchable landscape, from TikTok to Instagram, Google, and Amazon distilled into insights. Luminr monitors every potential search a user might make across various channels, to provide a comprehensive view of a brand's ability to capture and serve the users’ needs digitally. An AI integration makes complex data and spreadsheets into a curated search marketing to-do list. Luminr…N/A
Pricing
AdthenaLuminr
Editions & Modules
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Offerings
Pricing Offerings
AdthenaLuminr
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
AdthenaLuminr
Best Alternatives
AdthenaLuminr
Small Businesses
Nozzle
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Score 10.0 out of 10
Nozzle
Nozzle
Score 10.0 out of 10
Medium-sized Companies
Semrush
Semrush
Score 8.7 out of 10
Semrush
Semrush
Score 8.7 out of 10
Enterprises

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All AlternativesView all alternativesView all alternatives
User Ratings
AdthenaLuminr
Likelihood to Recommend
8.0
(0 ratings)
-
(0 ratings)
Support Rating
8.0
(0 ratings)
-
(0 ratings)
User Testimonials
AdthenaLuminr
Likelihood to Recommend
Great for competitive reporting for SEM clients. I use it for all my monthly performance reports to pull out specific insights on how we compare to competitors on top keywords and categories and where we have room to improve. AdGooroo allows me to format really specific and impactful recommendations that impress the client.
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Pros
  • Share of Search
  • Period on Period Change in SOS
  • Easy Interface
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Cons
  • I wish their graphs/infographics were more ready to use so I could quickly drop into presentations instead of having to format or re-do them myself.
  • Has a bit of a high learning curve.
  • There is a limit on the number of keywords you can upload. For large clients there shouldn't be a cap. I want to be able to upload all of my client's keywords.
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Support Rating
Our Kantar rep is great and very responsive overall. It is hard to get on-site training and preferred pricing with them, but at the end of the day, I am helpful that they are around.
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Alternatives Considered
You see more insight (over time, period on period growth) and save time compared to platforms which looks at the search volume as it stands and you have to work out the SOS manually.
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Return on Investment
  • Ability to show competitive spend to clients for increased budget requests.
  • Save time on keyword ideas.
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ScreenShots