Adthena vs. BrandVerity

Great for competitive reporting for SEM clients. I use it for all my monthly performance reports to pull out specific insights on how we compare to competitors on top keywords and categories and where we have room to improve. AdGooroo allows me to format really specific and impactful recommendations that impress the client.

Incentivized

• Share of Search
• Period on Period Change in SOS
• Easy Interface

Incentivized

• I wish their graphs/infographics were more ready to use so I could quickly drop into presentations instead of having to format or re-do them myself.
• Has a bit of a high learning curve.
• There is a limit on the number of keywords you can upload. For large clients there shouldn't be a cap. I want to be able to upload all of my client's keywords.

Incentivized

Our Kantar rep is great and very responsive overall. It is hard to get on-site training and preferred pricing with them, but at the end of the day, I am helpful that they are around.

Incentivized

You see more insight (over time, period on period growth) and save time compared to platforms which looks at the search volume as it stands and you have to work out the SOS manually.

Incentivized

• Ability to show competitive spend to clients for increased budget requests.
• Save time on keyword ideas.

Incentivized