Adobe XD vs. Optimal

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe XD
Score 6.1 out of 10
N/A
Adobe XD is a prototyping and UX/UI option for website and mobile application design, featuring a range of UI tools and and templates, a versatile artboard and contextual layer panels, and deep integration with Adobe's creative suite of products for fast import of objects from these applications.
$33.99
per month per license
Optimal
Score 9.0 out of 10
N/A
Optimal Workshop, a company in New Zealand, offers their suite of user research tools on a subscription basis, including the Treejack information architecture tool, OptimalSort card sorting test, Chalkmark first-click testing, and other tools.
$2,388
per year
Pricing
Adobe XDOptimal
Editions & Modules
Individual
$9.99 ($119.88)
per month (annual, prepaid)
Students & Teachers - All Apps
$19.99 ($239.88)
per month, annual plan (for the year)
Business - Single App
$33.99
per month per license
Business - All Apps
$79.99
per month per license
Schools & Universities - Institution Wide
Contact Sales
Starter
$2388
per year
Enterprise
Custom
Offerings
Pricing Offerings
Adobe XDOptimal
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Adobe XDOptimal
Best Alternatives
Adobe XDOptimal
Small Businesses
OmniGraffle
OmniGraffle
Score 9.1 out of 10
Smartlook
Smartlook
Score 8.2 out of 10
Medium-sized Companies
OmniGraffle
OmniGraffle
Score 9.1 out of 10
Optimizely Web Experimentation
Optimizely Web Experimentation
Score 8.7 out of 10
Enterprises
OmniGraffle
OmniGraffle
Score 9.1 out of 10
Optimizely Web Experimentation
Optimizely Web Experimentation
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adobe XDOptimal
Likelihood to Recommend
5.5
(0 ratings)
9.0
(0 ratings)
Likelihood to Renew
7.7
(0 ratings)
-
(0 ratings)
Usability
5.5
(0 ratings)
8.0
(0 ratings)
Support Rating
8.3
(0 ratings)
8.9
(0 ratings)
Implementation Rating
10.0
(0 ratings)
-
(0 ratings)
User Testimonials
Adobe XDOptimal
Likelihood to Recommend
Adobe XD is particularly useful and extremely easy to learn if you are a designer or a frequent user of the Adobe Creative Suite. Like all Adobe software, the tools, shortcuts, and interface are very similar to each other and allow for easy migration. Now, if you are not a frequent user of Adobe, it will probably cost a bit more to learn how to use the software, plus it is probably not going to be worth the price just for Adobe XD.
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The tools are great for user researchers who have a solid foundation with IA research methods, or are willing to learn them while using the tools. However they don't magically create valid IA studies; someone with no IA research experience may struggle to use the tools and/or run studies resulting in poor quality data.
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Pros
  • Wireframing/high fidelity mockups. We're using it for both responsive websites and apps.
  • Prototyping. It just gets better with each update, especially with auto-automate.
  • Ridiculously small learning curve. In my opinion, everything seems to be just where I would expect it to be, especially being familiar with other Adobe products.
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  • Optimal Workshop's UI and UX are impeccable. It's incredibly easy to use and set up tests even for novices.
  • Optimal Workshop's test type offerings are fantastic. They have almost anything you could need within the platform.
  • Optimal Workshop's payment options are incredibly reasonable and useful whether you're doing very few tests or a lot of tests.
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Cons
  • Doesn’t have image editing tools, so having to go back to Photoshop or Lightroom just to make a sight edit can be a pain.
  • Could add some text editing functionality. It feels silly that I have to draw a line under text when I should just be able to underline.
  • Would be nice to have some real-time collaboration functionality.
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  • The recruitment panelists are not professional, nor do they take the tasks seriously. You are going to get a lot of bad data.
  • They are HQ'd outside the US and must have a small team because the customer service is the absolute WORST I've experienced in their industry.
  • They pride themselves on documentation, but when they fail to document something they blame the customer for the mistake.
  • There are way too many limitations with the tool after you launch, limited integrations, and poor survey questionnaire options. The tool itself is far too basic for most sites, especially B2B.
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Likelihood to Renew
We utilize many of the applications in the Adobe CC suite and our usage of this application came about simply because it was the one that was already paid for. Bearing that in mind we will definitely be renewing the software upon the expiration of the licensing. I am not sure if this is the solution we would go with were it not already included, we would have to evaluate all other options
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No answers on this topic
Usability
Adobe XD is basically on life-support now, there are much better software out there that do everything XD can do, and a few that you don't even have to pay a monthly subscription fee on. While Adobe XD is great as shortcuts that are used in other CC software works, and its integration with CC is great. But it still lacks compared to its closest competitor.
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I would rate Optimal Workshop's overall usability 9 out of 10 due to several key factors. Firstly, the platform has a user-friendly interface makes navigation straightforward, even for first-time users. The tools and features are well-organized, ensuring users can quickly find what they need without unnecessary complexity. Secondly, the platform is highly intuitive, meaning users can easily understand how to perform tasks without extensive guidance. This is supported by clear and concise instructions throughout the application, reducing the learning curve significantly.
Additionally, the learnability of Optimal Workshop is exceptional. New users can become proficient in a short amount of time, thanks to its well-thought-out design and helpful onboarding materials. Even more advanced features are presented in a way that feels approachable and manageable. Finally, the platform supports a seamless workflow, allowing users to focus on their research or tasks rather than struggling with the software. These qualities collectively make Optimal Workshop a reliable and efficient tool for many projects, justifying its high usability rating.
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Support Rating
I have not had a need to connect with the Adobe XD support team as of yet, but from past experience when dealing with the other products, the support has been very very good, and I would have no reason to think that this product would be any different. There are a good number of training videos on the Adobe site for this product as well as on other social media sites so a quick search should let you find the answers in several different ways.
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We’ve never had to use much of their support services since the platform is very easy to use, we have however needed to transfer ownership between team members due to people leaving or other circumstances. Under those situations, the support offered to us has been been very quick and efficient and we never had to nudge them much to get the job done.
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Implementation Rating
Implementation was a snap
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No answers on this topic
Alternatives Considered
Adobe XD used to be able to stack great, but I would select Figma over Adobe XD any day. Much better features, better quality of life features and includes darkmode. Another great part of Figma is the fact you can strickly use it in a browser without having to install any apps, but if you do install the apps, it works great if not better.
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Optimal Workshop was the best tool that provided just what we needed and not anything more. The price point was also perfect for us as it provided room to try it out and then jump into a bigger package
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Return on Investment
  • The time it takes to design in Adobe XD is significantly faster. Saving time.
  • It boosts productivity, causing better ideas to be created.
  • It's easy to use and quick to learn. Not much of a learning curve so we can get to work pretty quickly.
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  • Optimal Workshop has provided a very low-risk, quick testing ground for navigation menus. So while the full impact cannot be determined, we are happy we are using Optimal Workshop, and are gaining benefits from it.
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ScreenShots