TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Adobe Real-Time CDP

    Score8.1 out of 10
    N/AAdobe's Real-Time Customer Data Platform allows marketers to collect, normalize, and unify known and pseudonymous consumer and professional data into real-time profiles. These person or account-based profiles then power B2B, B2C, and hybrid customer experiences at scale.N/A

    lakeFS

    Score10 out of 10
    N/ATreeverse offers open source tech management for engineers, data scientists and analysts who are transforming the world with data.N/A
    Pricing
    Adobe Real-Time CDPlakeFS
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Adobe Real-Time CDPlakeFS
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsAdobe offers three tiers of Real-Time CDP tailored for any type of business wanting to power their customer experience management strategy with unified customer data. The Business-to-Consumer Edition is for B2C brands wanting to personalize experiences for consumers. The Business-to-Business Edition is for B2B brands wanting to personalize experiences for leads and accounts. The Business-to-Person Edition is for combined B2C and B2B brands wanting to personalize experiences for the same person across all lines of business.Treeverse's platform lakeFS is open source technology.
    More Pricing Information
    Community Pulse
    Adobe Real-Time CDPlakeFS
    Considered Both Products
    Adobe
    No answer on this topic
    Treeverse
    No answer on this topic
    Key User Insights
    Would buy again
    90%
    Would buy again
    19 Answers
    No answers on this topic
    Delivers good value for the price
    85%
    Delivers good value for the price
    11 Answers
    No answers on this topic
    Happy with the feature set
    86%
    Happy with the feature set
    18 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    83%
    Lived up to sales and marketing promises
    10 Answers
    No answers on this topic
    Implementation went as expected
    79%
    Implementation went as expected
    15 Answers
    No answers on this topic
    Features
    Adobe Real-Time CDPlakeFS
    Data Collection
    Comparison of Data Collection features of Adobe Real-Time Customer Data Platform and lakeFS
    Feature
    Adobe Real-Time Customer Data Platform
    -
    Ratings
    lakeFS
    10.0
    1 Ratings
    21% above category average
    Collection of first-party data00 Ratings10.01 Ratings
    Collection of third-party data00 Ratings10.01 Ratings
    Access to Third-party Data Providers00 Ratings10.01 Ratings
    Data Classification
    Comparison of Data Classification features of Adobe Real-Time Customer Data Platform and lakeFS
    Feature
    Adobe Real-Time Customer Data Platform
    -
    Ratings
    lakeFS
    10.0
    1 Ratings
    19% above category average
    Audience taxonomy00 Ratings10.01 Ratings
    Tag Management00 Ratings10.01 Ratings
    Data Analysis Dashboard00 Ratings10.01 Ratings
    Ad Network Integration
    Comparison of Ad Network Integration features of Adobe Real-Time Customer Data Platform and lakeFS
    Feature
    Adobe Real-Time Customer Data Platform
    -
    Ratings
    lakeFS
    10.0
    1 Ratings
    22% above category average
    Data Transfer00 Ratings10.01 Ratings
    DSP integration00 Ratings10.01 Ratings
    DMP Analytics
    Comparison of DMP Analytics features of Adobe Real-Time Customer Data Platform and lakeFS
    Feature
    Adobe Real-Time Customer Data Platform
    -
    Ratings
    lakeFS
    10.0
    1 Ratings
    23% above category average
    Campaign Analytics00 Ratings10.01 Ratings
    Audience Analytics00 Ratings10.01 Ratings
    Best Alternatives
    Adobe Real-Time CDPlakeFS
    Small Businesses
    Twilio Segment
    Score8.3 out of 10
    No answers on this topic
    Medium-sized Companies
    Treasure Data
    Score9 out of 10
    Adobe Audience Manager
    Score9.7 out of 10
    Enterprises
    Treasure Data
    Score9 out of 10
    Adobe Audience Manager
    Score9.7 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Adobe Real-Time CDPlakeFS
    Likelihood to Recommend
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    Adobe Real-Time CDPlakeFS
    Likelihood to Recommend
    Adobe
    In any scenario where we have a unique offline and online 'Person ID,' we are able to see great results with profile stitching within CDP. In cases where we do not have a unique Person ID between datasets, we find ourselves at a point where we would need to change our architecture to have the same Person ID to see results.
    Incentivized
    Read full review
    Treeverse
    LakeFS is appropriate to easily collaborate on production data with your team. It is easy to safely experiment and test production data. The data is treated like a code so it is important for a company to be well aware of code like formats in order to use this appropriately
    Incentivized
    Read full review
    Pros
    Adobe
    • Real time segmentation and profiling on high volume of customer data
    • Integration of various customer data sources, ranging from CRM, Web Analytics, EDL and other custom sources
    • Data governance of customer data in the platform, down to attribute based access controls
    • Activation across paid media, marketing automation and experience optimization platforms
    • Easy to use interface for marketers
    Incentivized
    Read full review
    Treeverse
    • data
    • connection
    • management
    Incentivized
    Read full review
    Cons
    Adobe
    • Some features that are not yet released to all customers are necessary to manage cases like device sharing
    • The methodology of how data is stored and manage is relatively unique and requires some ramp-up to fully understand
    • There are some areas, like deduplication, where the platform doesn't provide the flexibility one would expect
    Incentivized
    Read full review
    Treeverse
    • search
    • folders
    • customer service
    Incentivized
    Read full review
    Likelihood to Renew
    Adobe
    Adobe Real-Time Customer Data Platform quickly becomes a must-have once you are through the "build it" phase. Direct integration with a wide variety of disparate systems makes it a difficult proposition to remove once users are trained in its various systems and fully bought into the strategy behind its use. Support for a wide range of teams is helpful in adoption and continued use of Adobe Real-Time Customer Data Platform - everyone in data engineering, martech, frontend marketing can find a use case to pursue.
    Incentivized
    Read full review
    Treeverse
    No answers on this topic
    Usability
    Adobe
    Activation - great Segmentation - in UI, there should be the possibility of writing advanced code Tags. Both Mobile and Desktop Data Ingestion - might be pain in the ass. Changing one customer attribute is time-consuming. It should be some super admin or some feature. One user can change some customers' attributes easily. Data Transformation - Maybe there are some modules for that in AJO?
    Incentivized
    Read full review
    Treeverse
    No answers on this topic
    Alternatives Considered
    Adobe
    Its my favorite tool in the entire Adobe Experience Platform ecosystem. I thought that its important to be connected with your customers and the best way to do it its to have a really good description to reveal what they like and prefer, that's the most important thing, so that's why I like Adobe Real-Time CDP
    Incentivized
    Read full review
    Treeverse
    LakeFS is an excellent Data Management Platform and allows much more user access than other products. LakeFS empowers users to connect with the data in different ways and manipulate the data like a coder. It is a great alternative to some others and is a wonderful way to access your data
    Incentivized
    Read full review
    Return on Investment
    Adobe
    • it has allowed us to gain more insights into our profiles
    • we have been able to manage our schemas with ease
    Incentivized
    Read full review
    Treeverse
    • collaboration
    • data
    • sorting
    Incentivized
    Read full review
    ScreenShots

    Adobe Real-Time CDP Screenshots

    Screenshot of Adobe Real-Time Customer Data Platform Profiles by Data SourceScreenshot of Adobe Real-Time Customer Data Platform Profiles and SegmentsScreenshot of Adobe Real-Time Customer Data Platform Customer ProfileScreenshot of Adobe Real-Time Customer Data Platform Scoring Summary