Adobe's Real-Time Customer Data Platform allows marketers to collect, normalize, and unify known and pseudonymous consumer and professional data into real-time profiles. These person or account-based profiles then power B2B, B2C, and hybrid customer experiences at scale.
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Salesforce Data Cloud
Score 8.1 out of 10
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Salesforce Data Cloud (formerly Salesforce Genie) is a solution to put data to work for customers. It is deeply embedded in the Einstein 1 Platform, which means any external data lake or warehouse can now drive actions and workflows inside of the Salesforce CRM.
$108,000
per year per org
Pricing
Adobe Real-Time Customer Data Platform
Salesforce Data Cloud
Editions & Modules
No answers on this topic
Data Cloud for Marketing
$108000
per year per org
Offerings
Pricing Offerings
Adobe Real-Time CDP
Salesforce Data Cloud
Free Trial
No
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
Optional
No setup fee
Additional Details
Adobe offers three tiers of Real-Time CDP tailored for any type of business wanting to power their customer experience management strategy with unified customer data. The Business-to-Consumer Edition is for B2C brands wanting to personalize experiences for consumers. The Business-to-Business Edition is for B2B brands wanting to personalize experiences for leads and accounts. The Business-to-Person Edition is for combined B2C and B2B brands wanting to personalize experiences for the same person across all lines of business.
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More Pricing Information
Community Pulse
Adobe Real-Time Customer Data Platform
Salesforce Data Cloud
Features
Adobe Real-Time Customer Data Platform
Salesforce Data Cloud
Data Source Connection
Comparison of Data Source Connection features of Product A and Product B
Adobe Real-Time Customer Data Platform
-
Ratings
Salesforce Data Cloud
5.5
Ratings
42% below category average
Connect to traditional data sources
00 Ratings
6.00 Ratings
Connecto to Big Data and NoSQL
00 Ratings
5.00 Ratings
Data Transformations
Comparison of Data Transformations features of Product A and Product B
Adobe Real-Time Customer Data Platform
-
Ratings
Salesforce Data Cloud
6.0
Ratings
30% below category average
Simple transformations
00 Ratings
6.00 Ratings
Complex transformations
00 Ratings
6.00 Ratings
Data Modeling
Comparison of Data Modeling features of Product A and Product B
Adobe Real-Time Customer Data Platform
-
Ratings
Salesforce Data Cloud
7.2
Ratings
10% below category average
Data model creation
00 Ratings
7.00 Ratings
Metadata management
00 Ratings
9.00 Ratings
Business rules and workflow
00 Ratings
6.50 Ratings
Collaboration
00 Ratings
6.50 Ratings
Testing and debugging
00 Ratings
7.00 Ratings
Data Governance
Comparison of Data Governance features of Product A and Product B
Adobe Real-Time Customer Data Platform is well suited for organisations that have extensive PII data with attributes & consumer behaviors. Also, who wants to run omnichannel customer acquisition and focus on middle- or low-funch campaigns? Also, having multiple digital assets (i.e., website, mobile application, CRM, SMS campaign channels, etc).
Being a mid sized organization, the costing is achievable, but can’t say for those of startups. So I believe not suitable for small scale organizations and very well suited for large data analytics companies to gain market. Also, the maintenance is slightly difficulty and support for the product is comparatively slower than other similar products.
Adobe Real-Time Customer Data Platform quickly becomes a must-have once you are through the "build it" phase. Direct integration with a wide variety of disparate systems makes it a difficult proposition to remove once users are trained in its various systems and fully bought into the strategy behind its use. Support for a wide range of teams is helpful in adoption and continued use of Adobe Real-Time Customer Data Platform - everyone in data engineering, martech, frontend marketing can find a use case to pursue.
Activation - great Segmentation - in UI, there should be the possibility of writing advanced code Tags. Both Mobile and Desktop Data Ingestion - might be pain in the ass. Changing one customer attribute is time-consuming. It should be some super admin or some feature. One user can change some customers' attributes easily. Data Transformation - Maybe there are some modules for that in AJO?
it is easy to use after you get the hang of it. If you have an internal team of developers you will be able to maximise the usage a lot better. I would recommend it to people who need to organise data in a more unified way but I can’t speak to it from an infrastructure perspective as I’m not from the infrastructure team
Adobe CDP is a very capable product that offers all of the features that its competitors offer and more. The only differences can be noticed while connecting with other external tools. Adobe can help easily connect with tools within its ecosystem: Analytics/Marketo/Target, etc.
I like Salesforce Data Cloud because like mentioned before, it is easy to use, easy to generate reports, create workflows, keep track of customer data, sales data, house data, etc. You can also import excel sheets with customer data as well and it will create the fields for you which is nice
Salesforce Data Cloud has a positive impact on me as a realtor because it is easy to generate reports on customer data and see what is needed to be bumped to the next level. We have to earn a certain commission by the end of the year and it makes it easy to see how close you are
It has a positive impact on keeping track of customers because it is nice to have it all in one place which is a nice time saver
I like that you can even see customer info from other agents making it nice to compare and try and pass others
Makes the customers journey smooth sailing because everything is in one place
