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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Adobe Real-Time CDP

    Score8.1 out of 10
    N/AAdobe's Real-Time Customer Data Platform allows marketers to collect, normalize, and unify known and pseudonymous consumer and professional data into real-time profiles. These person or account-based profiles then power B2B, B2C, and hybrid customer experiences at scale.N/A

    JENTIS

    Score9 out of 10
    N/AJENTIS - The data collection tool for the new tracking era. JENTIS is not an analytics, advertising or storage tool. JENTIS specialises on collecting first party data for the entire martech stack. Its data capture technology is a combination of client-side and server-side tracking in one tool. First party data is collected on the user's website and then pushed server-side where the user has full control. Jentis was founded in 2020, and is headquartered in Vienna.N/A
    Pricing
    Adobe Real-Time CDPJENTIS
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Adobe Real-Time CDPJENTIS
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsAdobe offers three tiers of Real-Time CDP tailored for any type of business wanting to power their customer experience management strategy with unified customer data. The Business-to-Consumer Edition is for B2C brands wanting to personalize experiences for consumers. The Business-to-Business Edition is for B2B brands wanting to personalize experiences for leads and accounts. The Business-to-Person Edition is for combined B2C and B2B brands wanting to personalize experiences for the same person across all lines of business.—
    More Pricing Information
    Community Pulse
    Adobe Real-Time CDPJENTIS
    Considered Both Products
    Adobe
    No answer on this topic
    JENTIS GmbH
    No answer on this topic
    Key User Insights
    Would buy again
    90%
    Would buy again
    19 Answers
    No answers on this topic
    Delivers good value for the price
    85%
    Delivers good value for the price
    11 Answers
    No answers on this topic
    Happy with the feature set
    86%
    Happy with the feature set
    18 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    83%
    Lived up to sales and marketing promises
    10 Answers
    No answers on this topic
    Implementation went as expected
    79%
    Implementation went as expected
    15 Answers
    No answers on this topic
    Features
    Adobe Real-Time CDPJENTIS
    Security
    Comparison of Security features of Adobe Real-Time Customer Data Platform and JENTIS
    Feature
    Adobe Real-Time Customer Data Platform
    -
    Ratings
    JENTIS
    8.0
    1 Ratings
    0% above category average
    Role-based user permissions00 Ratings8.01 Ratings
    Tag Management
    Comparison of Tag Management features of Adobe Real-Time Customer Data Platform and JENTIS
    Feature
    Adobe Real-Time Customer Data Platform
    -
    Ratings
    JENTIS
    7.6
    1 Ratings
    3% below category average
    Tag library00 Ratings6.01 Ratings
    Tag variable mapping00 Ratings10.01 Ratings
    Ease of writing custom tags00 Ratings5.01 Ratings
    Rules-driven tag execution00 Ratings10.01 Ratings
    Page load times00 Ratings7.01 Ratings
    Data Management & Integrity
    Comparison of Data Management & Integrity features of Adobe Real-Time Customer Data Platform and JENTIS
    Feature
    Adobe Real-Time Customer Data Platform
    -
    Ratings
    JENTIS
    8.5
    1 Ratings
    7% above category average
    Data distribution management00 Ratings7.01 Ratings
    Universal data layer00 Ratings10.01 Ratings
    Best Alternatives
    Adobe Real-Time CDPJENTIS
    Small Businesses
    Twilio Segment
    Score8.3 out of 10
    Google Tag Manager
    Score8.8 out of 10
    Medium-sized Companies
    Treasure Data
    Score9 out of 10
    Adobe Experience Platform Launch
    Score5.1 out of 10
    Enterprises
    Treasure Data
    Score9 out of 10
    Adobe Dynamic Tag Management (discontinued)
    Score10 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Adobe Real-Time CDPJENTIS
    Likelihood to Recommend
    -
    (0 ratings)
    9.0
    (1 ratings)
    Usability
    -
    (0 ratings)
    7.0
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    9.0
    (1 ratings)
    User Testimonials
    Adobe Real-Time CDPJENTIS
    Likelihood to Recommend
    Adobe
    In any scenario where we have a unique offline and online 'Person ID,' we are able to see great results with profile stitching within CDP. In cases where we do not have a unique Person ID between datasets, we find ourselves at a point where we would need to change our architecture to have the same Person ID to see results.
    Incentivized
    Read full review
    JENTIS GmbH
    It is a good solution for everyone who needs to collect data in a gdpr comliant environment. Beside this JENTIS is a good solution to collect higher quality data, that can be used for marketing. There are other solutions out there, but at least some of them require a in house development team. So JENTIS is a good way to get tracking data issues sorted.
    Incentivized
    Read full review
    Pros
    Adobe
    • Real time segmentation and profiling on high volume of customer data
    • Integration of various customer data sources, ranging from CRM, Web Analytics, EDL and other custom sources
    • Data governance of customer data in the platform, down to attribute based access controls
    • Activation across paid media, marketing automation and experience optimization platforms
    • Easy to use interface for marketers
    Incentivized
    Read full review
    JENTIS GmbH
    • Solid system, without outages
    • helps to get better data
    Incentivized
    Read full review
    Cons
    Adobe
    • Some features that are not yet released to all customers are necessary to manage cases like device sharing
    • The methodology of how data is stored and manage is relatively unique and requires some ramp-up to fully understand
    • There are some areas, like deduplication, where the platform doesn't provide the flexibility one would expect
    Incentivized
    Read full review
    JENTIS GmbH
    • support more tracking pixels
    • quicker developments
    Incentivized
    Read full review
    Likelihood to Renew
    Adobe
    Adobe Real-Time Customer Data Platform quickly becomes a must-have once you are through the "build it" phase. Direct integration with a wide variety of disparate systems makes it a difficult proposition to remove once users are trained in its various systems and fully bought into the strategy behind its use. Support for a wide range of teams is helpful in adoption and continued use of Adobe Real-Time Customer Data Platform - everyone in data engineering, martech, frontend marketing can find a use case to pursue.
    Incentivized
    Read full review
    JENTIS GmbH
    No answers on this topic
    Usability
    Adobe
    Activation - great Segmentation - in UI, there should be the possibility of writing advanced code Tags. Both Mobile and Desktop Data Ingestion - might be pain in the ass. Changing one customer attribute is time-consuming. It should be some super admin or some feature. One user can change some customers' attributes easily. Data Transformation - Maybe there are some modules for that in AJO?
    Incentivized
    Read full review
    JENTIS GmbH
    JENTIS is a startup and there are things to improve, but the company releases improvements on a regular base. So it is much better than it was a year ago. Now it’s quite easy to use for someone with a tech background. There are also some JENTIS partners who are able to support us
    Incentivized
    Read full review
    Support Rating
    Adobe
    No answers on this topic
    JENTIS GmbH
    JENTIS provides helpful account managers. We always got quick and good help from them. No issues at all regarding support. Everything is good in our opinion.
    Incentivized
    Read full review
    Alternatives Considered
    Adobe
    Its my favorite tool in the entire Adobe Experience Platform ecosystem. I thought that its important to be connected with your customers and the best way to do it its to have a really good description to reveal what they like and prefer, that's the most important thing, so that's why I like Adobe Real-Time CDP
    Incentivized
    Read full review
    JENTIS GmbH
    Our organization is based in Austria and so is JENTIS which is a great benefit for us. This helps us when we have some strategic questions regarding tracking and data quality. Google Tag Manager is a bit easier to use but you need to get everything done by yourself or external agencies. Legal situation regarding US based companies is also not clear, in my opinion.
    Incentivized
    Read full review
    Return on Investment
    Adobe
    • it has allowed us to gain more insights into our profiles
    • we have been able to manage our schemas with ease
    Incentivized
    Read full review
    JENTIS GmbH
    • higher efficiency in marketing
    • data enrichment provides new opportunities
    • reduces legal risks
    Incentivized
    Read full review
    ScreenShots

    Adobe Real-Time CDP Screenshots

    Screenshot of Adobe Real-Time Customer Data Platform Profiles by Data SourceScreenshot of Adobe Real-Time Customer Data Platform Profiles and SegmentsScreenshot of Adobe Real-Time Customer Data Platform Customer ProfileScreenshot of Adobe Real-Time Customer Data Platform Scoring Summary