Adobe Real-Time Customer Data Platform vs. Align.ly

Adobe Real-Time Customer Data Platform is well suited for organisations that have extensive PII data with attributes & consumer behaviors. Also, who wants to run omnichannel customer acquisition and focus on middle- or low-funch campaigns? Also, having multiple digital assets (i.e., website, mobile application, CRM, SMS campaign channels, etc).

Incentivized

Great experience with Align.ly, very professionals and much recommended. I can't think of a scenario where they didn't deliver as promised or conducted inappropriately. Everything was conducted as early defined in the engagement phase. Fractional marketing support/operation is a critical element that involves many internal resources at the organization.

Incentivized

• Real time segmentation and profiling on high volume of customer data
• Integration of various customer data sources, ranging from CRM, Web Analytics, EDL and other custom sources
• Data governance of customer data in the platform, down to attribute based access controls
• Activation across paid media, marketing automation and experience optimization platforms
• Easy to use interface for marketers

Incentivized

• Keeps CRM account ownership data clean.
• Helps the BDR and AE work together more smoothly.
• Matches existing leads to accounts.

Incentivized

• Some features that are not yet released to all customers are necessary to manage cases like device sharing
• The methodology of how data is stored and manage is relatively unique and requires some ramp-up to fully understand
• There are some areas, like deduplication, where the platform doesn't provide the flexibility one would expect

Incentivized

• There is a big technical functionality and I don't code.
• If I was confused I needed to go to the IT department.
• The permission settings are a little hard to navigate.

Incentivized

Adobe Real-Time Customer Data Platform quickly becomes a must-have once you are through the "build it" phase. Direct integration with a wide variety of disparate systems makes it a difficult proposition to remove once users are trained in its various systems and fully bought into the strategy behind its use. Support for a wide range of teams is helpful in adoption and continued use of Adobe Real-Time Customer Data Platform - everyone in data engineering, martech, frontend marketing can find a use case to pursue.

Incentivized

Activation - great Segmentation - in UI, there should be the possibility of writing advanced code Tags. Both Mobile and Desktop Data Ingestion - might be pain in the ass. Changing one customer attribute is time-consuming. It should be some super admin or some feature. One user can change some customers' attributes easily. Data Transformation - Maybe there are some modules for that in AJO?

Incentivized

Adobe CDP is a very capable product that offers all of the features that its competitors offer and more. The only differences can be noticed while connecting with other external tools. Adobe can help easily connect with tools within its ecosystem: Analytics/Marketo/Target, etc.

Incentivized

I wasn't part of the selection process, but I know the customer service at Align.ly is really good.

Incentivized

• it has allowed us to gain more insights into our profiles
• we have been able to manage our schemas with ease

Incentivized

• Saved time and labor.
• Made the transfer to Salesforce easier.

Incentivized