Adobe Real-Time Customer Data Platform vs. Align.ly

Adobe Real-Time Customer Data Platform

Align.ly

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Adobe Real-Time CDP	Score8.1 out of 10	N/A	Adobe's Real-Time Customer Data Platform allows marketers to collect, normalize, and unify known and pseudonymous consumer and professional data into real-time profiles. These person or account-based profiles then power B2B, B2C, and hybrid customer experiences at scale.	N/A
Align.ly	Score8.6 out of 10	N/A	Align.ly builds simple, intuitive Salesforce applications to help B2B RevOps professionals be more productive and effective. Align.ly currently has two products on the Salesforce AppExchange: Align.ly Lead-to-Account and Align.ly Attribution.	$149 per month

Pricing

Adobe Real-Time CDP

Align.ly

No answers on this topic

Align.ly with Lead-to-Account: 149.-00
Align.ly with Attribution: 349.-00

Pricing Offerings
Adobe Real-Time CDP	Align.ly
Free Trial
No	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
Yes	No

Optional

No setup fee

Adobe offers three tiers of Real-Time CDP tailored for any type of business wanting to power their customer experience management strategy with unified customer data. The Business-to-Consumer Edition is for B2C brands wanting to personalize experiences for consumers. The Business-to-Business Edition is for B2B brands wanting to personalize experiences for leads and accounts. The Business-to-Person Edition is for combined B2C and B2B brands wanting to personalize experiences for the same person across all lines of business.

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Community Pulse
Key User Insights
	Adobe Real-Time CDP	Align.ly
Considered Both Products	Adobe No answer on this topic	Align.ly No answer on this topic
	Would buy again
	90% Would buy again 19 Answers	No answers on this topic
	Delivers good value for the price
	85% Delivers good value for the price 11 Answers	No answers on this topic
	Happy with the feature set
	86% Happy with the feature set 18 Answers	No answers on this topic
	Lived up to sales and marketing promises
	83% Lived up to sales and marketing promises 10 Answers	No answers on this topic
	Implementation went as expected
79% Implementation went as expected 15 Answers	No answers on this topic

User Ratings
	Adobe Real-Time CDP	Align.ly
Likelihood to Recommend	- (0 ratings)	8.5 (2 ratings)

User Testimonials
	Adobe Real-Time CDP	Align.ly
Likelihood to Recommend	Adobe No answers on this topic	Align.ly No answers on this topic
Pros	Adobe Real time segmentation and profiling on high volume of customer data Integration of various customer data sources, ranging from CRM, Web Analytics, EDL and other custom sources Data governance of customer data in the platform, down to attribute based access controls Activation across paid media, marketing automation and experience optimization platforms Easy to use interface for marketers Incentivized Harish Deshmane Product Owner - CDP Read full review	Align.ly No answers on this topic
Cons	Adobe No answers on this topic	Align.ly No answers on this topic
Likelihood to Renew	Adobe No answers on this topic	Align.ly No answers on this topic
Usability	Adobe Activation - great Segmentation - in UI, there should be the possibility of writing advanced code Tags. Both Mobile and Desktop Data Ingestion - might be pain in the ass. Changing one customer attribute is time-consuming. It should be some super admin or some feature. One user can change some customers' attributes easily. Data Transformation - Maybe there are some modules for that in AJO? Incentivized Michał Guzdek Senior Consultant Read full review	Align.ly No answers on this topic
Alternatives Considered	Adobe No answers on this topic	Align.ly No answers on this topic
Return on Investment	Adobe No answers on this topic	Align.ly No answers on this topic
ScreenShots	Adobe Real-Time CDP Screenshots

Adobe Real-Time Customer Data Platform vs. Align.ly

Adobe Real-Time Customer Data Platform

Align.ly

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Adobe Real-Time CDP Screenshots