Adobe Marketo Engage vs. Net-Results

If you are looking to, you're looking to scale up your lead gen work. Adobe Marketo was a very good tool for that. You're looking to deliver leads to a sales team from marketing campaigns. It's a very good tool for that. It runs everything we do on the marketing side and I think a small lead gen team or a very large one could use an equally well.

Incentivized

It's great for a small to medium-sized marketing team. We manage it with just a two person marketing staff. It also works well with the Professional version of Salesforce. It works well for moderately skilled marketers, meaning ones that might not have previous marketing automation experience or lots of digital experience. The other options are much more complex. Hope that helps!

• Adobe Marketo Engage is a great platform for custom email design. The user interface is simple and easy to navigate.
• With Campaign Optimization, Adobe Marketo Engage allows for real-time adjustments, ensuring my campaigns remain relevant and effective.
• With Advanced Analytics, Adobe Marketo Engage provides robust marketing data analysis, helping us better understand our campaigns' effectiveness.

Incentivized

• Visibility - Net-Results provides an excellent view into the current state of our prospects. We can understand how prospects are engaging with our assets, create detailed segments, and track prospects through the different stages of our nurturing campaigns.
• Responsive email design - Net-Results has an excellent drag and drop email builder that uses responsive email designs. It is the easiest email builder I've ever used and the emails look great on both desktop and phones.
• Support - Obviously support is not a product feature, but it is one of the most important aspects to consider when choosing solutions. Net-Results in the front of the pack when it comes to support. Their support team is intelligent, responsive, and is able to provide a resolution often in only one or two emails.
• Campaign flexibility - There is a great deal of flexibility when it comes to structuring campaigns. Between segmentation and logical branching Net-Results is able to execute campaigns just as you envision them. They've done a nice job making the campaign complexity scalable, allowing simple campaigns to be created with ease.

• Marketo's email editor is basic in comparison to other cheaper alternatives out there.
• Marketo doesn't work as well in B2C scenarios as it does in B2B. One of the painpoints of this is it's difficult to showcase a selection of product recommendations based on purchase behaviour without a very time consuming workaround. It's manageable if you're only selling a handful of products, but it's inefficient when dealing with a large catalogue.
• Marketo's form and landing page builder are also behind the times. Perhaps not as bad as the Salesforce Marketing Cloud platform, but for an enterprise company the product should be much better.

Incentivized

• Adding new contacts to our contact list. I would love integrations with Outlook. I am communicating with new people every day and it would be awesome to be able to tag a new contact and automatically add that person to an appropriate contact segment without logging in and manually adding a new contact (which I rarely do)

We're likely to renew for several reasons:

• Now that it's been implemented, I can't imagine not having marketing automation and the easy interface that Marketo provides to run our campaigns
• Marketo's community and customer service is fantastic; I know that when I need help, I'll get it
• Marketo continues to improve the product, so I know that I can expect it to be even more useful in the future

Net-Results does what we need and is straightforward to use. Their team has been very responsive to our requests and great to work with.

In some aspects, the tool can feel quite clunky in parts. But with the rich feature set it has, it's understandable. There is a lot of room for improvement for the user interface. The system itself doesn't have a slick or modern feel, so the usability could feel nicer to use with these areas considered.

Incentivized

Net Results is pretty easy to use and understand. I wouldn't say that it is the best in comparison to MailChimp's drag and drop email builder, but Net Results do so much more than MailChimp that it is hard to even compare the two. Overall Net Results has good usability

Marketo provides different way and abilities to connect. If you are having product support or unexplained errors you can get someone on Marketo support 24 hours a day. One of Marketo's greatest assets in my opinion however would be the community. Often times our company is just looking for case success stories from someone else. In the community you can search for problems you are currently facing and see others having the same issue and solutions for those issues. If not, you can pose a question to the whole community and champions of the product and others can chime in to provide suggestions to fix your needs. The community is truly a 24/7 place to get your answers quickly.

Incentivized

There are times when it is slightly slow for us, where we sit on a screen waiting for it to load. This could be our internet since we have had the same issue occasionally with other systems, but it is enough to make you crazy.

On multiple occasions we've had Marketo support (technical and license based) issues. Technical issues were minor and resolved within a day. License based issues (even things encouraged by Marketo for partners, like provisioning another license) took WEEKS. They actually took so long to respond that the client we were working with withdrew from the contract because they were no longer convinced Marketo was capable of supporting their business. As an agency trying to sell the software, you can only explain away so much before they just made us look silly.

Incentivized

If you are first time user then the training is perfect, but the advance training is not that effective. After working in Marketo for 5 years there is nothing new to learn. The new tools that Marketo have are expensive and too difficult to use. + I would recommend to learn the basic and use Marketo on the daily bases as you will forget everything in a month if you don't use it.

You can get 100% of your training done online. Marketo's community is filled with experts and they list free training videos on marketo.com. They also have user groups in every major city that help you get the most out of your Marketo instance and Marketing Automation in general. It's really easy to pick up this tool and start running on day one.

Incentivized

1. Have a content marketing plan to run in parallel with the marketing automation installation--you'll need a lot of content to make full use of Marketo's capabilities. 2. Work with sales (and ISRs) to define and document a workflow--build your Marketo installation around how you do business--not figure out how to apply your business to the tools 3. Spend time of data cleaning--both an initial project as well as a strategy for ongoing data management. We found some change manaement issues (no more appending ZZZ to the first name to identify contacts who have left the company, for example, or prohibiting the entry of "info@company.com" email addresses). 4. Find some champions in the sales and ISR teams. You'll have both fans and detractors--work with the fans to build some success stories

[...] is a partner of HubSpot, and we are mutual customers of each other. This may be because HubSpot is a [...] investor, but roughly half of [...]'s customers are Adobe Marketo Engage customers (the other half being HubSpot customers).

Incentivized

Net-Results is 10X more powerful than HubSpot, which to us was a basic marketing automation implementation that focused only on top of funnel acquisition. Net-Results is structured for the marketing automation power user whereas Pardot is structured for the generic marketing professional. Net-Results lacks in the enterprise level functionalities that Pardot has. But Net-Results excels in the flexibility and customizability of campaigns where Pardot is more limited in terms of how you can send and what you can send based on variables

As we have grown, Marketo has grown with us. We started with simple single email campaigns and are now doing complex campaigns with multiple emails and tracks that we send a contact to if they take certain actions within our emails. We also have a complex integration with several systems and have the visibility into our marketing activities throughout our organization.

• Generated a 35% higher return on investment (ROI) in demand generation in the company.
• The focus on the accounts that presented a greater sales potential, allowed us to prioritize and reduce costs by 20 Million USD.
• Being personal and optimized. reduced efforts towards a more personalized customer experience, in working hours by almost 100 h.

Incentivized

• Our email open and click rates have increased as a result of our better ability to target the right audience.
• Our ability to track engagement has enabled us to improve content.
• We have seen an increase in the number of registrants per auction as a result of better marketing.