Adobe's Firefly models and services power generative AI features in Adobe creative apps, with features that can be used in Photoshop, Premiere Pro (beta), and the Firefly web app.
Adobe Firefly is great for quickly generating multiple design options, which is ideal for fast-paced projects like social media content and ad visuals. It’s especially useful when we need to create visually consistent assets across various platforms without a lot of manual work. However, the tool has room for improvement. Customization options can feel limited, making it challenging to achieve highly specific looks. The consistency of design style across different projects can sometimes vary, and the collaboration tools, while helpful, could be more user-friendly for large teams.
As I described in the initial use case, Mac storage is a premium, so having a tool that helps your storage stay clean is incredibly useful. Almost always, duplicates are wasted space, so Gemini is a single purpose tool that helps you identify duplicates easily for quick clean up of your Mac's hard drive. Point of fact, it'll help clean up your cloud storage space too, if you select your cloud sync folders on your machine as well!
File De-Duplication - Gemini does a great job of finding files that are bit-for-bit identical to each other. Typically these are caused by user replication, and Gemini sniffs them out and displays them for easy user decisions.
Similar Photo identification - Got a lot of similar photos, but not the exact same one? That's ok, this is a huge source of wasted space, and Gemini can deal with these too. If you're a "spray and pray" type of photographer, Gemini will help you clean up near-duplicate photos, helping you keep only the best.
Fast File Triage - Once Gemini has identified all these duplicates, what do you do with them? Gemini helps you triage the list of duplicates and easily decide which copies to keep. This is handy if you want to keep all files in the X folder, but not in the Y folder.
Has mild compatibility issues depending on what software or needs you have pre existing.
While it does have deep customization, the areas it can apply to are bit narrow. It’s good quality, but we still find a few missing features and often supplement with human interaction.
Has a bit of a problem with file size uploads, which is tough in media related tasks.
Sometimes when I search for an Ad Group, duplicates appear. But when I go into the Campaign and look for the Ad Group, there is only one.
The line in which it says which Campaign and then Ad Group you are in should be frozen so that it would easier to select the Campaign to go back & then into a different Ad Group.
You can't search for a keyword by its affiliate id. That is extremely frustrating. When I search for a keyword by its name, it brings up all keywords with that name, no matter what match type it has.
Because while Adobe Firefly is a good tool (and comes integrated to a certain extent with your Adobe CC subscription) there is still a long way to go before it can have the support to be able to use it outside of the same program subscription.
Gemini's development team continues to improve the product and provides a comprehensive roadmap of upcoming features that makes you want to upgrade as soon as a new version comes out.
It's conspicuous and fairly intuitive to use; you really can't miss it if you're working in photoshop, for example, and once you attempt to use it, it honestly is pretty user-friendly and pretty clear what you need to do, although that may be too subjective to be true
I've never had any problems with the support for the Gemini application itself, but it seems every time I re-install (on a single machine), I run into a licensing issue. As a result, I need to go to the app's website and request that my activation key gets reset or resent. In either case, it's a pain, but as I have to reinstall infrequently, it's a small price to pay for an otherwise solid application.
As I have noted in previous answers, the integration of Adobe Firefly is already done for you. It is part of the Adobe Suite and works seamlessly with all other Adobe products. If you don't happen to use Adobe products, it works just like any other AI image creation tool in that you can save and download your creations to edit in whatever software tools you prefer.
Midjourney was not in this list but that is the most similar to Firefly in my opinion. I find that Adobe Firefly and Midjourney have a lot of overlap. The generative fill options on Photoshop and Illustrator also include very similar use cases with generating photography and extending areas of a photo to imagine outside of the crop.
Firefly has saved us many hours by being able to generate images that were otherwise hard to find, or images that we'd need to request licenses to use. Those time saving equate to money savings as team members can move on to other paid tasks more quickly.
When using the generative fill feature, being able to extend the aspect ratio of images we already have in our library has saved us both time and money.
Using Firefly has been a useful part of our strategy to introduce Generative AI to our clients, which helps us stay on the front foot with new developments.
Dealing with the duplicate ad groups when searching for them was frustrating and complicated.
It took time to go through the campaign and then search for the ad group to discover no duplicates.
Not being able to search by the affiliate id also meant that it took me longer to update the bids for the keywords because I had to check to see which match type it was before updating.
