Adobe's Firefly models and services power generative AI features in Adobe creative apps, with features that can be used in Photoshop, Premiere Pro (beta), and the Firefly web app.
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Adobe Premiere Pro
Score 8.9 out of 10
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Adobe offers their video editing platform Adobe Premiere Pro, supporting video and audio editing as well as VR presentations, available as part of the company's Creative Cloud suite or as a standalone application.
Adobe Firefly is great for quickly generating multiple design options, which is ideal for fast-paced projects like social media content and ad visuals. It’s especially useful when we need to create visually consistent assets across various platforms without a lot of manual work. However, the tool has room for improvement. Customization options can feel limited, making it challenging to achieve highly specific looks. The consistency of design style across different projects can sometimes vary, and the collaboration tools, while helpful, could be more user-friendly for large teams.
Adobe Premiere Pro seems to be industry standard for video editing. For any type of video promotion or production Premiere is a great software for tidying up and correcting video color and audio as well as an easy editor to bring multiple clips together into a seamless production. Because it is the professional version, for casual video editing it may be too much program.
Has mild compatibility issues depending on what software or needs you have pre existing.
While it does have deep customization, the areas it can apply to are bit narrow. It’s good quality, but we still find a few missing features and often supplement with human interaction.
Has a bit of a problem with file size uploads, which is tough in media related tasks.
GPU utilization- While Premiere utilizes the GPU occasionally and during exports, it's mostly a CPU intensive program. Unless you have a powerful CPU, your computer may struggle to playback high-resolution footage.
The Graphics panel is very useful and has come a long way but still needs some work. I need more templates available to me since I'm paying monthly for this service.
Because while Adobe Firefly is a good tool (and comes integrated to a certain extent with your Adobe CC subscription) there is still a long way to go before it can have the support to be able to use it outside of the same program subscription.
Adobe Premiere Pro saves time and cost and it does a great job. When you see the output you know that you have made the right investment in the right application. Adobe does not require a lot of support to work good. There are thousands of videos in case you are looking for a particular thing to do during your work on your videos therefore it is well supported.
It's conspicuous and fairly intuitive to use; you really can't miss it if you're working in photoshop, for example, and once you attempt to use it, it honestly is pretty user-friendly and pretty clear what you need to do, although that may be too subjective to be true
Premiere Pro is a very powerful tool, but it's not intuitive - it's virtually impossible to use without some kind of training or instruction. That being said, once you've learned how to use the product so that you can take advantage of its various video editing and creation options, it's an incredible program in terms of features and tools.
The customer support was extremely slow, being passed to multiple departments, having calls dropped and need to start all over. I basically had to hold THEIR hand through the process so they could fully understand the situation. The most effective part was when I finally spoke with someone who was able to access my computer and walk through the issues themself. However, they came to the same conclusion after an entire hour, and had no idea why or that it was an issue that could be escalated to the technical team. Ultimately this communicates that Adobe Premiere has no interest in refining their platform, which solidified my ZERO user confidence in this video editing platform.
As I have noted in previous answers, the integration of Adobe Firefly is already done for you. It is part of the Adobe Suite and works seamlessly with all other Adobe products. If you don't happen to use Adobe products, it works just like any other AI image creation tool in that you can save and download your creations to edit in whatever software tools you prefer.
Midjourney was not in this list but that is the most similar to Firefly in my opinion. I find that Adobe Firefly and Midjourney have a lot of overlap. The generative fill options on Photoshop and Illustrator also include very similar use cases with generating photography and extending areas of a photo to imagine outside of the crop.
We actually took time in 2020 to test out Final Cut Pro and DaVinci Resolve to see if they would be better suited for our department but ended up sticking with Premiere. Each has [its] strong suits, but the non-linear editing style of Resolve was too complicated to grasp when already working in linear programs for so long. Their features aren't as robust and Premiere (outside of color). Final Cut is always a great tool, but if we were to switch to using PC it would become a problem down the road. And not being able to seamlessly use After Effects within Final Cut was the final nail in the coffin.
Firefly has saved us many hours by being able to generate images that were otherwise hard to find, or images that we'd need to request licenses to use. Those time saving equate to money savings as team members can move on to other paid tasks more quickly.
When using the generative fill feature, being able to extend the aspect ratio of images we already have in our library has saved us both time and money.
Using Firefly has been a useful part of our strategy to introduce Generative AI to our clients, which helps us stay on the front foot with new developments.
It allows my company to produce products. Full stop. There is no more valuable tool than Premiere for our entire company.
Premiere's slow export time consumes the entirety of my computer. This means I often need to go to another machine to continue working. It's frustrating.
Premiere also slows down when handling videos larger than 1080p. This slows down my workflow. Every second of my workday needs to make things go faster. Anything that slows it down is a serious problem.
