Adobe Experience Platform vs. Amperity

The Adobe Experience Platform is well suited for companies that are maturing or have matured in their digital offerings and are looking for very sophisticated tools to elevate to the next level. It's also for well resourced teams, both financially and head count to take advantage of the deep functionality and integrations.

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I think Custora is a great fit for B2C companies that are trying to take their relationship marketing programs to the next level and outside of basic segmentation. It's a great platform to consolidate all customer, order history, and campaign history type data into one platform to obtain a 360 degree view of the customer. Additionally I would say, if an organization is resource constrained from an analytics perspective, the platform also makes great sense to invest in. It provides out of the box predictive analytics, and custom lifecycle triggers to align a retention marketing program around. Outside of the upfront work to get the platform up and running, it's very marketer friendly to utilize

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• Host online/offline data with common IDs
• Ease of profile activation to destinations
• Flexibility around how many sources and destinations can be used to move data

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• Real-time insights are spot on with minimal millisecond differences
• Customer profile creation is on point with very good data unification capabilities
• Data ingestion from multiple sources and cleaning of PII data
• The insights engine is highly refined even having behavioural insights capability

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• the slowness of the website sometimes
• the structure

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• Currently there are limitations with the number of personas that can be built in the instance, it would be great to have more flexibility here
• We occasionally see issues with lists delivered to our ESP from the platform. Not a major problem, but could be an area of improvement

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It is useful when executed properly

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Overall I really like the Adobe Experience Cloud after a couple years of figuring out various tools. They are extremely powerful. The time commitment to learn them is high since it's not a tool you can easily begin using without much training.

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Adobe has support at all levels and for each product but beyond tool questions you'll often be told they can help but it requires some paid consulting hours. So you either hire Adobe consultants or find 3rd part consultants who know their products well.

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We are more integrated with other Adobe products and so it was an easy decision

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Amperitiy's data model is much more refined compared to the competition which makes it ideal for firms looking for a no-nonsense CDP. However, it lacks campaigns and delivery features when compared to some other CDP providers like mParticle and Clevertap. The pricing is good and the usage-based pricing ensures that even small to mid-sized teams can afford it. Support can be improved though.

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• More leads from profile activations and lookalike audiences
• Better understanding of our data with CJA
• Better journey orchestration using AJO
• Higher conversions and sales due to better understanding of customer pain points

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• Overall we have been able to increase the mix of triggered related revenue in email from 20% to 50% of total revenue after implementing Custora's lifecycle triggers
• We've also seen one off email tests with incremental conversion rates up to 75% when utilizing Custora personas to personal communications

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info