Adobe Experience Manager vs. Canto

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Experience Manager
Score 8.4 out of 10
N/A
Adobe Experience Manager is a combined web content management system and digital asset management system. The combined applications of Adobe Experience Manager Sites and Adobe Experience Manager Assets is offered by the vendor as an end-to-end solution for managing and delivering marketing content.N/A
Canto
Score 8.0 out of 10
N/A
Canto delivers digital asset management capabilities while offering an intuitive experience for teams. Canto's AI Visual Search enables users to search their brand libraries using natural language.N/A
Pricing
Adobe Experience ManagerCanto
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adobe Experience ManagerCanto
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional DetailsCanto's platform, supported by a flexible and transparent pricing structure, caters to a diverse array of industries. It empowers companies ranging from teams of 50 employees to global enterprises to fuel their content delivery, maximizing their ROI.
More Pricing Information
Community Pulse
Adobe Experience ManagerCanto
Features
Adobe Experience ManagerCanto
Security
Comparison of Security features of Product A and Product B
Adobe Experience Manager
8.4
Ratings
2% above category average
Canto
-
Ratings
Role-based user permissions8.40 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Adobe Experience Manager
8.0
Ratings
4% below category average
Canto
-
Ratings
API7.80 Ratings00 Ratings
Internationalization / multi-language8.10 Ratings00 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Adobe Experience Manager
7.5
Ratings
2% below category average
Canto
-
Ratings
WYSIWYG editor7.40 Ratings00 Ratings
Code quality / cleanliness6.70 Ratings00 Ratings
Admin section7.00 Ratings00 Ratings
Page templates7.60 Ratings00 Ratings
Library of website themes7.30 Ratings00 Ratings
Mobile optimization / responsive design7.80 Ratings00 Ratings
Publishing workflow8.10 Ratings00 Ratings
Form generator7.60 Ratings00 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Adobe Experience Manager
7.3
Ratings
1% above category average
Canto
-
Ratings
Content taxonomy7.70 Ratings00 Ratings
SEO support7.10 Ratings00 Ratings
Bulk management7.20 Ratings00 Ratings
Availability / breadth of extensions7.50 Ratings00 Ratings
Community / comment management7.10 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Adobe Experience Manager
-
Ratings
Canto
6.7
Ratings
6% below category average
Dashboards00 Ratings6.80 Ratings
Standard reports00 Ratings6.60 Ratings
Content analytics00 Ratings6.50 Ratings
DAM Features
Comparison of DAM Features features of Product A and Product B
Adobe Experience Manager
-
Ratings
Canto
7.2
Ratings
15% below category average
Uploading assets00 Ratings7.60 Ratings
Downloading assets00 Ratings8.40 Ratings
Categories00 Ratings7.40 Ratings
Asset storage00 Ratings8.20 Ratings
Asset sharing00 Ratings8.00 Ratings
Asset search00 Ratings7.70 Ratings
Tagging system00 Ratings7.30 Ratings
Content editing00 Ratings6.40 Ratings
Embed codes00 Ratings7.20 Ratings
Metadata00 Ratings6.80 Ratings
Collections00 Ratings7.60 Ratings
User access00 Ratings6.80 Ratings
DAM Integrations00 Ratings6.80 Ratings
DAM API00 Ratings7.00 Ratings
Workflow automations00 Ratings5.90 Ratings
Related asset discovery00 Ratings6.70 Ratings
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Adobe Experience ManagerCanto
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Score 8.5 out of 10
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Score 10.0 out of 10
Medium-sized Companies
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
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Score 10.0 out of 10
Enterprises
RWS Tridion Sites
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Score 9.0 out of 10
MediaValet
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Score 9.1 out of 10
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User Ratings
Adobe Experience ManagerCanto
Likelihood to Recommend
8.5
(0 ratings)
8.1
(0 ratings)
Likelihood to Renew
8.2
(0 ratings)
9.9
(0 ratings)
Usability
8.0
(0 ratings)
9.0
(0 ratings)
Availability
8.6
(0 ratings)
6.4
(0 ratings)
Performance
8.0
(0 ratings)
6.4
(0 ratings)
Support Rating
7.2
(0 ratings)
7.6
(0 ratings)
Online Training
-
(0 ratings)
9.1
(0 ratings)
Implementation Rating
8.7
(0 ratings)
9.0
(0 ratings)
Configurability
-
(0 ratings)
3.6
(0 ratings)
Ease of integration
-
(0 ratings)
6.4
(0 ratings)
Product Scalability
-
(0 ratings)
6.4
(0 ratings)
Vendor post-sale
-
(0 ratings)
7.3
(0 ratings)
Vendor pre-sale
-
(0 ratings)
7.3
(0 ratings)
User Testimonials
Adobe Experience ManagerCanto
Likelihood to Recommend
I'll answer the second one because I mean, the first one I don't have an issue with. The second scenario is we oftentimes have the need to spin off very small campaign style sites or sites that generate leads but are unbranded and that sort of thing. So that's hard to do in AEM because you have to then create another organization within AEM to do that. And we're talking about sites that are maybe five to 10 pages in size. So we've been investigating Edge, but then that's a different workflow, so we'd have to train people on that. So it would be nice if there was something within the AEM structure that could allow you to do something very similar to Edge, where you make some small micro sites that are not necessarily branded, that you could still host within the platform and not have to retrain everybody on a completely different platform.
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Canto is an excellent tool for organizing assets and searching for them in one location. I also really enjoy using the mobile version of Canto on my smartphone when I am on the go. Canto is robust and fast and it has been a major advancement in the way that my organization stores and shares assets.
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Pros
  • It allows us to scale so that we can make a change on a global footer. And it applies to all of the different property websites. It allows us to set up components and compartmentalize things in a way. The big thing is that it's scalable. And then it also ties into Adobe Analytics and other Adobe products. So we are a complete Adobe shop. Every Adobe product that we can use, we use. I don't think we do it for marketing so much, but for doing target testing and analytics, data scientists are using the same product and so it all speaks.
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  • Allowing users to download a resized version of an image self serve (eg. for social media)
  • Sharing collections where recipients can see and download high res images
  • Tagging to make searches very simple and eliminate complete folder structures
  • Tag all info about an asset in the data rather than trying to name images with this data
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Cons
  • easier way to make universal changes for multiple websites at a time (ie pushing out a new experience fragment to all as opposed to having to individually add to each site)
  • easier way to get site images to look and be sized exactly as I want directly from the site page editor
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  • I do with we could search for colors or items in Canto, for example red shirt photos
  • We have a small team, but everyone needs different levels of access, I feel like there arent many levels of access as there could be
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Likelihood to Renew
We had and still have a fantastic experience using Adobe CQ. Lots of flexibility, great integration with other Adobe products we already use and a powerful technology make it a great fit for our corporate environment. Also as the community grows, it makes it easier to network with other developers and users to get new ideas on how to continue to get the best out of the software.
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We are very likely to renew our service with Canto. This is because of the support we have received and what we have seen Canto do so far for our company. We are finally able to organize our assets well and maintain governance over all of our digital assets. It has eliminated time difference issues and is equipping people within our company with a lot of content for them to use and push.
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Usability
Sure there are a few quirks in the interface, but once you learn them, building and editing pages is fast and efficient. Once you have the content and the planned design decided (how the pages will look and which components you will use), page builds and publishing are quick. I was able to build a 10-page specialized site with cards built using the list component in an afternoon
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Canto is about as easy to use as it gets. I have personally trained a handful of employees who are unfamiliar with DAM/marketing SaaS technology on how to use the platform for their needs. These trainings only take about half an hour (given they are using a very limited set of Canto's features), and afterward, they are pretty well-equipped to use the platform.
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Reliability and Availability
Being part of Adobe Suite means you are already notified when the tool has any outages. However, I have never faced unplanned outages. Whenever you face any issue with the site, it is clearly stated if there were any planned outages and how quickly you will be back to normal. So, I will say that even the outages are planned and managed in a great way like their other services.
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Canto is usually available, though sometimes goes down for 30 min - 1 hr. Usually resolved quickly
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Performance
With respect to performance, Adobe experience manager is one of the best in the CMS space. We didn't observe frequent slowness on platform, however the systems which are accessing experience manager should be of good specifications without which slowness would be observed. Adobe experience manager works well in integration with other solutions, unless the destination application is designed to trigger frequent calls to AEM.
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I've satisfied with the performance
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Support Rating
Adobe Experience Manager, in all its capacity, is a great alternative to any other CMS you are using. It helps in rapid development and makes life easier for maintaining the website for multi-language sites. Technical know-how is eliminated at content authoring. Better documentation in terms of live examples with videos would be appreciated.
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I think Canto's onboarding process was really helpful. Our employees were able to utilize the system without excess training sessions which isn't always the case with some software. I also think that their customer support has proven to be super helpful when minor issues arise
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Online Training
No answers on this topic
Very knowledgable and accommodating trainers who listen to what you're asking and provide detailed yet simple instructions.
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Implementation Rating
Depending on your individual needs, It is really quite simple to create an authoring experience for a website that looks really good. I have been part of many implementations and many teams and have seen many projects that were super successful and others that were not implemented well. AEM has room for a lot of flexibility in the implementation process compared to other CMS like SharePoint
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We didn't have a thorough enough plan for ownership of uploading and tagging and some of our tags were inconsistent which led to some regression in our usage. We tightened up that plan on our end and spoke with support team on Canto's end to establish some best practices and have a much better workflow now.
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Alternatives Considered
SSO is one fits all, so we don't have to have a separate SSO for each application of Adobe The integration with Analytics works perfectly and bring directly value really quickly Target remains more complicated to set up, but can also bring a lot of value once integrated with the rest of the Adobe platform The fact that the solution is Cloud services is also a big advantage for maintenance
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Canto was one of the most cost effective options and was the only one that included all of the features that we were looking for (AI tagging, facial recognition, PMS integrations, OCR text recognition, etc)
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Scalability
No answers on this topic
Canto is based on the West coast, so occasionally patches and planned outages happen during East coast working hours
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Return on Investment
  • Makes it easy to reuse components across multiple pages and site, which reduces the overhead needed to create all the individual components.
  • Improves business process agility by allowing users to easily create entirely new pages or content by using existing templates
  • Increases conversion rates across our sites by enabling a more consistent experience for users
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  • Through a public service-based portal we've created, we have decreased the number of simple service calls that our service reps receive, because customers are now able to access an online platform and help themselves. This frees up our service reps and give them more time to spend on other, more complex cases.
  • Decreases the time spent looking for assets. Simply search Canto!
  • Easily providing information to many parties that our business deals with has been very helpful in improving relationships.
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ScreenShots

Adobe Experience Manager Screenshots

Screenshot of AEM Forms - Creates an adaptive formScreenshot of AEM Forms - themes libraryScreenshot of AEM Forms - where to create a templateScreenshot of AEM Forms - the interactive communications editorScreenshot of Adobe Experience Manager Sites - document-based authoring enables marketers to create and publish content with familiar tools.Screenshot of Adobe Experience Manager Sites - Universal Editor, an advanced visual editor, empowers marketers to edit and publish content.

Canto Screenshots

Screenshot of the Canto AI Visual Search to discover digital assets faster.Screenshot of asset discovery with AI Visual Search, using natural language to instantly find the most relevant images and videos in Canto.Screenshot of Canto's integrations, including Adobe Creative Suite, Hootsuite, Canva, and monday.com.Screenshot of sharing tools to push on-brand digital content to teams, channels, and platforms while maintaining control with access controls and digital rights management.Screenshot of the organized, searchable content hub, where everyone can always find what they need, when they need it.