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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Adobe Experience Manager

    Score8.4 out of 10
    N/AAdobe Experience Manager is a combined web content management system and digital asset management system. The combined applications of Adobe Experience Manager Sites and Adobe Experience Manager Assets is offered by the vendor as an end-to-end solution for managing and delivering marketing content.N/A

    Canto

    Score8 out of 10
    N/ACanto delivers digital asset management capabilities while offering an intuitive experience for teams. Canto's AI Visual Search enables users to search their brand libraries using natural language.N/A
    Pricing
    Adobe Experience ManagerCanto
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Adobe Experience ManagerCanto
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details—Canto's platform, supported by a flexible and transparent pricing structure, caters to a diverse array of industries. It empowers companies ranging from teams of 50 employees to global enterprises to fuel their content delivery, maximizing their ROI.
    More Pricing Information
    Community Pulse
    Adobe Experience ManagerCanto
    Considered Both Products
    Adobe
    No answer on this topic
    Canto
    Chose Canto
    Canto was one of the most cost effective options and was the only one that included all of the features that we were looking for (AI tagging, facial recognition, PMS integrations, OCR text recognition, etc)
    Incentivized
    Chose Canto
    I don't have enough experience with other DAMs to truly weigh them against Canto.
    Incentivized
    Chose Canto
    Canto is much cheaper/affordable for a company of our size.
    Incentivized
    Chose Canto
    Adobe's product is more for coders and it isn't really clear at the beginning what you can do. Canto's is laid out to be easy and intuitive. It makes it simple to view the options, shows you all the features at once, and explains to others how to use it. Their staff training is …
    Incentivized
    Chose Canto
    Has all the main options at a lower cost.
    Incentivized
    Chose Canto
    Better cost-to-feature ratio; Getty was too limited in its feature set given a similar cost, and AEM & WebDAM had a huge feature set more suited for a large enterprise with a robust IT/Product team to really make full usage. For us - starting out in using a DAM - Canto was an …
    Incentivized
    Key User Insights
    Would buy again
    95%
    Would buy again
    126 Answers
    94%
    Would buy again
    237 Answers
    Delivers good value for the price
    93%
    Delivers good value for the price
    99 Answers
    96%
    Delivers good value for the price
    213 Answers
    Happy with the feature set
    98%
    Happy with the feature set
    129 Answers
    98%
    Happy with the feature set
    245 Answers
    Lived up to sales and marketing promises
    91%
    Lived up to sales and marketing promises
    75 Answers
    96%
    Lived up to sales and marketing promises
    196 Answers
    Implementation went as expected
    88%
    Implementation went as expected
    85 Answers
    87%
    Implementation went as expected
    188 Answers
    Features
    Adobe Experience ManagerCanto
    Security
    Comparison of Security features of Adobe Experience Manager and Canto
    Feature
    Adobe Experience Manager
    8.4
    38 Ratings
    2% above category average
    Canto
    -
    Ratings
    Role-based user permissions8.438 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Adobe Experience Manager and Canto
    Feature
    Adobe Experience Manager
    8.0
    33 Ratings
    4% below category average
    Canto
    -
    Ratings
    API7.829 Ratings00 Ratings
    Internationalization / multi-language8.129 Ratings00 Ratings
    Web Content Creation
    Comparison of Web Content Creation features of Adobe Experience Manager and Canto
    Feature
    Adobe Experience Manager
    7.5
    38 Ratings
    2% below category average
    Canto
    -
    Ratings
    WYSIWYG editor7.433 Ratings00 Ratings
    Code quality / cleanliness6.734 Ratings00 Ratings
    Admin section7.034 Ratings00 Ratings
    Page templates7.637 Ratings00 Ratings
    Library of website themes7.326 Ratings00 Ratings
    Mobile optimization / responsive design7.835 Ratings00 Ratings
    Publishing workflow8.135 Ratings00 Ratings
    Form generator7.629 Ratings00 Ratings
    Web Content Management
    Comparison of Web Content Management features of Adobe Experience Manager and Canto
    Feature
    Adobe Experience Manager
    7.3
    37 Ratings
    1% above category average
    Canto
    -
    Ratings
    Content taxonomy7.731 Ratings00 Ratings
    SEO support7.133 Ratings00 Ratings
    Bulk management7.236 Ratings00 Ratings
    Availability / breadth of extensions7.534 Ratings00 Ratings
    Community / comment management7.130 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Adobe Experience Manager and Canto
    Feature
    Adobe Experience Manager
    -
    Ratings
    Canto
    6.7
    10 Ratings
    6% below category average
    Dashboards00 Ratings6.810 Ratings
    Standard reports00 Ratings6.69 Ratings
    Content analytics00 Ratings6.59 Ratings
    DAM Features
    Comparison of DAM Features features of Adobe Experience Manager and Canto
    Feature
    Adobe Experience Manager
    -
    Ratings
    Canto
    7.2
    24 Ratings
    15% below category average
    Uploading assets00 Ratings7.623 Ratings
    Downloading assets00 Ratings8.424 Ratings
    Categories00 Ratings7.423 Ratings
    Asset storage00 Ratings8.223 Ratings
    Asset sharing00 Ratings8.024 Ratings
    Asset search00 Ratings7.724 Ratings
    Tagging system00 Ratings7.323 Ratings
    Content editing00 Ratings6.416 Ratings
    Embed codes00 Ratings7.210 Ratings
    Metadata00 Ratings6.820 Ratings
    Collections00 Ratings7.621 Ratings
    User access00 Ratings6.823 Ratings
    DAM Integrations00 Ratings6.813 Ratings
    DAM API00 Ratings7.08 Ratings
    Workflow automations00 Ratings5.99 Ratings
    Related asset discovery00 Ratings6.713 Ratings
    Best Alternatives
    Adobe Experience ManagerCanto
    Small Businesses
    Yext
    Score8.9 out of 10
    Adobe Bridge
    Score9 out of 10
    Medium-sized Companies
    Sitecore Digital Experience Platform
    Score8.7 out of 10
    MediaValet
    Score9.1 out of 10
    Enterprises
    Progress Sitefinity
    Score6.8 out of 10
    MediaValet
    Score9.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Adobe Experience ManagerCanto
    Likelihood to Recommend
    8.5
    (85 ratings)
    8.1
    (253 ratings)
    Likelihood to Renew
    8.2
    (6 ratings)
    9.9
    (18 ratings)
    Usability
    8.0
    (50 ratings)
    9.0
    (95 ratings)
    Availability
    8.6
    (5 ratings)
    6.4
    (1 ratings)
    Performance
    8.0
    (5 ratings)
    6.4
    (1 ratings)
    Support Rating
    7.2
    (11 ratings)
    7.6
    (157 ratings)
    Online Training
    -
    (0 ratings)
    9.1
    (2 ratings)
    Implementation Rating
    8.7
    (2 ratings)
    9.0
    (12 ratings)
    Configurability
    -
    (0 ratings)
    3.6
    (1 ratings)
    Contract Terms and Pricing Model
    9.5
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    -
    (0 ratings)
    6.4
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    6.4
    (1 ratings)
    Professional Services
    9.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    -
    (0 ratings)
    7.3
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    7.3
    (1 ratings)
    User Testimonials
    Adobe Experience ManagerCanto
    Likelihood to Recommend
    Adobe
    I'll answer the second one because I mean, the first one I don't have an issue with. The second scenario is we oftentimes have the need to spin off very small campaign style sites or sites that generate leads but are unbranded and that sort of thing. So that's hard to do in AEM because you have to then create another organization within AEM to do that. And we're talking about sites that are maybe five to 10 pages in size. So we've been investigating Edge, but then that's a different workflow, so we'd have to train people on that. So it would be nice if there was something within the AEM structure that could allow you to do something very similar to Edge, where you make some small micro sites that are not necessarily branded, that you could still host within the platform and not have to retrain everybody on a completely different platform.
    Incentivized
    Read full review
    Canto
    Canto is an excellent tool for organizing assets and searching for them in one location. I also really enjoy using the mobile version of Canto on my smartphone when I am on the go. Canto is robust and fast and it has been a major advancement in the way that my organization stores and shares assets.
    Incentivized
    Read full review
    Pros
    Adobe
    • It allows us to scale so that we can make a change on a global footer. And it applies to all of the different property websites. It allows us to set up components and compartmentalize things in a way. The big thing is that it's scalable. And then it also ties into Adobe Analytics and other Adobe products. So we are a complete Adobe shop. Every Adobe product that we can use, we use. I don't think we do it for marketing so much, but for doing target testing and analytics, data scientists are using the same product and so it all speaks.
    Incentivized
    Read full review
    Canto
    • Ability to manage several portals and allow different users access to each.
    • Ability to customize each Canto platform or portal to suit all needs.
    • The platform is very easy to use, and while there are more complex components to the platform, users are able to use only the basics and remain very successful.
    Incentivized
    Read full review
    Cons
    Adobe
    • Can sometimes be difficult to troubleshoot bugs/issues as they arise
    • Sometimes difficult to set up restrictions on how components can be designed to make sure they fit in with existing content
    • While the integration with Adobe target works fairly well, the process can be a bit opaque and hard to understand, making it difficult to troubleshoot when issues arise
    Incentivized
    Read full review
    Canto
    • The brand templates add-on is very difficult to use. It sounds great on paper, but when you actually try to use it you find out it's very clunky and limited.
    • Adding fonts to style guides is difficult. Would love to see some sort of integration with Adobe and Google fonts.
    • Duplicate finder only finds exact duplicates, so if a file has been run through processing of any sort it doesn't find it (ie Photoshop, Lightroom). Would be great if it could have some sort of optical duplicate finder.
    Incentivized
    Read full review
    Likelihood to Renew
    Adobe
    We had and still have a fantastic experience using Adobe CQ. Lots of flexibility, great integration with other Adobe products we already use and a powerful technology make it a great fit for our corporate environment. Also as the community grows, it makes it easier to network with other developers and users to get new ideas on how to continue to get the best out of the software.
    Read full review
    Canto
    It's a fantastic product and we get a lot of mileage out of Canto. I would 100% say that we plan to renew our subscription and have not explored any other digital asset management tools. It has all the tools we need, seamlessly connects with Adobe products (out primary design tool) and continues to innovate.
    Incentivized
    Read full review
    Usability
    Adobe
    It depends if it is from an administrator point of view or from a business content author point of view. I think from business author point of view the solution is good and with the GEN AI capabilities coming it is doing better and better, however from an administration point of view there are still a lot of improvements to ease the maintenance of user access management and as well as the integration configuration aspect.
    Incentivized
    Read full review
    Canto
    Canto is about as easy to use as it gets. I have personally trained a handful of employees who are unfamiliar with DAM/marketing SaaS technology on how to use the platform for their needs. These trainings only take about half an hour (given they are using a very limited set of Canto's features), and afterward, they are pretty well-equipped to use the platform.
    Incentivized
    Read full review
    Reliability and Availability
    Adobe
    Being part of Adobe Suite means you are already notified when the tool has any outages. However, I have never faced unplanned outages. Whenever you face any issue with the site, it is clearly stated if there were any planned outages and how quickly you will be back to normal. So, I will say that even the outages are planned and managed in a great way like their other services.
    Incentivized
    Read full review
    Canto
    Canto is usually available, though sometimes goes down for 30 min - 1 hr. Usually resolved quickly
    Incentivized
    Read full review
    Performance
    Adobe
    With respect to performance, Adobe experience manager is one of the best in the CMS space. We didn't observe frequent slowness on platform, however the systems which are accessing experience manager should be of good specifications without which slowness would be observed. Adobe experience manager works well in integration with other solutions, unless the destination application is designed to trigger frequent calls to AEM.
    Incentivized
    Read full review
    Canto
    I've satisfied with the performance
    Incentivized
    Read full review
    Support Rating
    Adobe
    Adobe Experience Manager, in all its capacity, is a great alternative to any other CMS you are using. It helps in rapid development and makes life easier for maintaining the website for multi-language sites. Technical know-how is eliminated at content authoring. Better documentation in terms of live examples with videos would be appreciated.
    Incentivized
    Read full review
    Canto
    I think Canto's onboarding process was really helpful. Our employees were able to utilize the system without excess training sessions which isn't always the case with some software. I also think that their customer support has proven to be super helpful when minor issues arise
    Incentivized
    Read full review
    Online Training
    Adobe
    No answers on this topic
    Canto
    Very knowledgable and accommodating trainers who listen to what you're asking and provide detailed yet simple instructions.
    Incentivized
    Read full review
    Implementation Rating
    Adobe
    Depending on your individual needs, It is really quite simple to create an authoring experience for a website that looks really good. I have been part of many implementations and many teams and have seen many projects that were super successful and others that were not implemented well. AEM has room for a lot of flexibility in the implementation process compared to other CMS like SharePoint
    Read full review
    Canto
    We didn't have a thorough enough plan for ownership of uploading and tagging and some of our tags were inconsistent which led to some regression in our usage. We tightened up that plan on our end and spoke with support team on Canto's end to establish some best practices and have a much better workflow now.
    Incentivized
    Read full review
    Alternatives Considered
    Adobe
    Overall, I prefer AEM as an enterprise site management tool. It allows levels of access control and delegation, while leaving the server management and updates to a specialized team. I do miss the flexibility of being able to search and replace that I have in a WordPress site, and I miss the ability to have one file for redirects like I had in percussion
    Incentivized
    Read full review
    Canto
    Dropbox is not as organized as Canto is. This is very impactful to help us stay consistent and to stay proper when managing our digital assets. Moreover, the ease of navigation is a lot better than Dropbox ever was, this is a big reason why our company has been using Canto for SEVERAL years.We do not want to leave Canto!
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    Adobe
    Instead of being directly involved in the tool purchase, I am involved in analysis or what we can use to maximize the tool. Small organizations may find it expensive. However, if the team or organization focuses more on your ROI or the features you will get, then it will definitely be worth it. Pricing is based on a number of factors, including team size or the use of the tool. The user can select the pricing option that best fits their needs based on the number of form submissions they make or the number of pages they wish to publish on their global/multisite sites.
    Incentivized
    Read full review
    Canto
    No answers on this topic
    Scalability
    Adobe
    No answers on this topic
    Canto
    Canto is based on the West coast, so occasionally patches and planned outages happen during East coast working hours
    Incentivized
    Read full review
    Professional Services
    Adobe
    The professional services team within adobe is one of the best in terms of technical and solutioning knowledge. However, considering the billing charges of adobe professional services team, it is always recommended to involve them during platform initial setup or when a complex solution is to be built with platform customizations.
    Incentivized
    Read full review
    Canto
    No answers on this topic
    Return on Investment
    Adobe
    • too soon to tell on increased conversion rates based on external marketing factors in play but having increased visibility into customer engagement trends will most likely lead to improvement of our conversion rates.
    • There have been productivity gains from the perspective of actually migrating all of our externally managed sites to the same in-house Adobe Experience Manager platform and then being able to utilize those universal components.
    Incentivized
    Read full review
    Canto
    • Covid: We all worked from home. It was a major impact for us to stop using a sketchy VPN that is slow and painful. We all became so much more efficient in our work.
    • Sharing assets: Our company has grown substantially in the past 3 years. Having Canto means that we can easily share assets with our worldwide divisions. We are leading the way on this as the companies we acquired are using archaic servers. We will bring everyone in the Canto world to better manage our assets.
    • Control: Prior to Canto, people were misusing images - not using the right ones, not using watermarks. Now it's all preventable and we are seeing better quality images used appropriately.
    Incentivized
    Read full review
    ScreenShots

    Adobe Experience Manager Screenshots

    Screenshot of AEM Forms - Creates an adaptive formScreenshot of AEM Forms - themes libraryScreenshot of AEM Forms - where to create a templateScreenshot of AEM Forms - the interactive communications editorScreenshot of Adobe Experience Manager Sites - document-based authoring enables marketers to create and publish content with familiar tools.Screenshot of Adobe Experience Manager Sites - Universal Editor, an advanced visual editor, empowers marketers to edit and publish content.

    Canto Screenshots

    Screenshot of the Canto AI Visual Search to discover digital assets faster.Screenshot of asset discovery with AI Visual Search, using natural language to instantly find the most relevant images and videos in Canto.Screenshot of Canto's integrations, including Adobe Creative Suite, Hootsuite, Canva, and monday.com.Screenshot of sharing tools to push on-brand digital content to teams, channels, and platforms while maintaining control with access controls and digital rights management.Screenshot of the organized, searchable content hub, where everyone can always find what they need, when they need it.