Adobe Customer Journey Analytics vs. Whatfix

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Customer Journey Analytics
Score 8.1 out of 10
N/A
Adobe's Customer Journey Analytics is a service built on Adobe Experience Platform that lets the user join all data from every channel into a single interface for real-time, omnichannel analysis and visualization, allowing users to make better decisions with a holistic view of the business and the context behind every customer action.N/A
Whatfix
Score 8.2 out of 10
N/A
Whatfix is advancing the "userization" of application technology, by empowering companies to maximize the ROI of digital investments across the application lifecycle. Powered by GenAI, Whatfix’s product suite includes a digital adoption platform, simulated application environments for hands-on training, and no-code application analytics. Whatfix enables organizations to drive user productivity, ensure process compliance, and improve user experience of internal and customer-facing…N/A
Pricing
Adobe Customer Journey AnalyticsWhatfix
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adobe Customer Journey AnalyticsWhatfix
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalOptional
Additional DetailsAll Pricing models are customized and tailor-made according to the customer's requirement.
More Pricing Information
Community Pulse
Adobe Customer Journey AnalyticsWhatfix
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User Ratings
Adobe Customer Journey AnalyticsWhatfix
Likelihood to Recommend
8.3
(0 ratings)
8.2
(0 ratings)
Likelihood to Renew
10.0
(0 ratings)
7.3
(0 ratings)
Usability
8.0
(0 ratings)
8.4
(0 ratings)
Availability
10.0
(0 ratings)
9.1
(0 ratings)
Performance
8.2
(0 ratings)
7.3
(0 ratings)
Support Rating
8.0
(0 ratings)
9.1
(0 ratings)
In-Person Training
6.0
(0 ratings)
-
(0 ratings)
Online Training
6.0
(0 ratings)
9.1
(0 ratings)
Implementation Rating
9.0
(0 ratings)
9.1
(0 ratings)
Configurability
9.0
(0 ratings)
8.2
(0 ratings)
Ease of integration
8.0
(0 ratings)
8.2
(0 ratings)
Product Scalability
9.0
(0 ratings)
9.1
(0 ratings)
Vendor post-sale
9.0
(0 ratings)
9.1
(0 ratings)
Vendor pre-sale
9.0
(0 ratings)
8.2
(0 ratings)
User Testimonials
Adobe Customer Journey AnalyticsWhatfix
Likelihood to Recommend
Adobe Customer Journey Analytics is very well suited for the quick access to data. With Adobe Customer Journey Analytics, you are able to pull loads of data in seconds that way you can get an answer to the stakeholders of your company that much faster. I will say that Adobe Customer Journey Analytics has a wide variety of visuals, but could always use more.
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Currently, we are only using Whatfix with Salesforce but are in the process of implementing on other systems. It is an excellent tool to organize and provide in-app access to training materials already created. It excels at providing guidance about tasks users don't complete often and, therefore, forget what they were trained about the process. The only sort of system it might not work well is one that provides its own robust in-app assistance. More than one type of tip icon being displayed, for instance, could be confusing.
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Pros
  • I use this tool primarily to categorize my customers - segmentation option is a big plus!
  • AI driven data helps me curate different metrics together - Much easier to understand dependencies.
  • This tool not only helps the marketing team, but my customer success teams are also happy to know different touch points registered by customer.
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  • Understanding the unique needs of this new emerging market and unfamiliar business processes.
  • Fantastic professionalism from all the Sales team and Professional Services team, right from our first enquiry via their website.
  • Providing a structured onboarding process and strong project management offering which helps us feel confident we will achieve our goals with Whatfix, despite our ambitious delivery timeline.
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Cons
  • Journey Canvas UI, when using a mouse with scroll wheel, it defaults to zooming in or out of the map, and not up and down if the map is very extensive.
  • When trying to break down a dimension by a second dimension and third dimension. If you are replacing the 2nd dimension breakdown, it would be beneficial to keep the 3rd breakdown instead of wiping it out.
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  • Design is definitely something they can improve on. The callouts and carousels are a little bit old-school and sometimes this creates a discrepancy with your product's design language.
  • They can improve with some functionality, like full-screen carousels for the web. There are points that they cannot accommodate your design and you have to iterate on that.
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Likelihood to Renew
It's the most customizable and flexible analytics tool I've used. While the tool can be slow and clunky at times, the value it provides far outweighs those issues. Being able to bring offline data and merge with web data to combine in one place is where clients need to be get the most success out of their data
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Whatfix are an absolutely stellar vendor in every way. As with all technology tools and platforms, it's important to evaluate the marketplace to see what else is on offer. It would have to be something exceptional for us to seriously consider discontinuing our relationship with Whatfix
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Usability
Would rate Adobe Customer Journey Analytics's overall usability at around 7. While it offers powerful insights and flexibility for in-depth analysis, its interface and setup can be complex, especially for new users. The extensive customization options are valuable but can also feel overwhelming, and it would benefit from more intuitive navigation and streamlined workflows to enhance ease of use.
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While they've made a lot of improvements in the last year, there are still challenges with walkthroughs and how beacons can be created. They are aware of these limitations and are actively soliciting customer feedback to help them remedy these shortcomings.
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Reliability and Availability
For the most part, CJA is available. There are instances where the product is experiencing an outage but I haven't found this to be super frequent to the point where it really impedes my work
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Performance
You can integrate online and offline data into one platform. help to identify trends, patterns, and anomalies while the customizable dashboards and reports make it easy to interpret complex datasets it’s possible to merge data from various customer touchpoints (i.e. web interactions, mobile app usage, and in-store visits) into one cohesive platform
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Sometimes there is a delay to showcase all whatfix elements
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Support Rating
Good enough tools and offline support. We had a model of "hypercare" that was mostly good, sometimes not good. But that was more personality/people based, rather than established processes. Overall the support was timely and effective
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Support is very proactive and quick at solving/investigating any issue that might come up. They are very knowledgeable about their own tool and coding as well, and therefore, they quickly understand the goal you try to achieve - even doing custom code when necessary (or fixing your custom code). Even as COVID hit, Whatfix still managed to supply the same high standard of support.
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In-Person Training
Should be staged differently. It should be Do online stuff, get basic skills/qual. Then do "homework" type tasking, then come to class with an instructor. We got the traditional "start from 0, then step 1, then step 2..." training. This usually saps energy/focus. All training should be like a lab/practice session. If someone needs information or basic knowledge ... put it in a elearning, FAQ, job aid, or resource page.
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Online Training
Should have more of this for the 101-level stuff. No one needs a Zoom class covering the basics. I need a "guide on the side" when I'm learning new stuff. I want support while I practice.
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While helpful, the feedback from our employee was, that [they felt] the training was very high-level - sometimes confusing. It would be great to have some kind of sandbox environment for new users to train certain scenarios.
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Implementation Rating
Get trained up early, get your people in it and using/testing it.
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Although Whatfix make the process relatively straightforward (they will provide Group Policy Scripts to install a Google Chrome extension specific to your organisation) its important to ensure your network deployment teams (if you have more than one) understand their role and what they need to do to test deployment once they undertaken the work.
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Alternatives Considered
One major reason is no one can beat adobe in customer service even if we have problem they are their to help you out immediately. The amount of features and the ease of using tool customer journey analytics provide is sufficient for my organisation as other platforms are bit complicated and take ample of time to learn them properly whereas this is just super easy and to get hold of it and as per the price area this is the best available in market
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The fundamental decision for Whatfix was a management decision at the international level. The different options Whatfix offered for different systems in our company led to the decision to go with Whatfix. Basically, I am very satisfied with the decision, as the presentation of various topics, among others for our CRM system, can be mapped more individually, specifically, and directly for the different addressees. The evaluation options are also much more extensive and detailed.
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Scalability
You have the ability to create 'user groups' with different levels of access in CJA. We helped set this up for a large organiztion where they had marketers, executives, devs and analysts all having different levels of access to use CJA but with the appropriate guardrails in place for each user group. It worked out really well for their organization.
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No answers on this topic
Return on Investment
  • ROI dictated by the number of individuals dedicated to maintaining the AEP instance for the business
  • Marketing team should be operating at a high level of technical understanding to derive the most benefit
  • Clear understanding of business KPIs and a willingness to judge strictly against these standards is a requirement
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  • With 8 Systems the ROI is substantial, for every call saved, hundreds of dollars are saved.
  • Providing just in time assistance with task and eliminating the search of 15 to 20 minutes to discover how to do something not only saves time, but dollars.
  • Productivity increases, learning is adaptive and both are wins in ROI.
  • Whatfix has paid for itself - over and over again.
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ScreenShots

Adobe Customer Journey Analytics Screenshots

Screenshot of Graph-Based Stitching in Adobe Customer Journey AnalyticsScreenshot of Derived Fields in Adobe Customer Journey AnalyticsScreenshot of Data Views in Adobe Customer Journey AnalyticsScreenshot of Data Governance in Adobe Customer Journey AnalyticsScreenshot of AI Assistant in Adobe Customer Journey AnalyticsScreenshot of Attribution Models in Adobe Customer Journey Analytics

Whatfix Screenshots

Screenshot of the analytics of the Whatfix Digital Adoption Platform, that help determine what’s working (and what’s not) so  adjustments can be made to DAP content as necessaryScreenshot of Whatfix's Analytics. This produces reports on flow usage, queries served, drop-offs, and other engagement metricsScreenshot of Beacon - Used to create alerts to guide users to changes and new featuresScreenshot of Data validation - Tells users in real-time if the data they entered is accurate, based on pre-established criteriaScreenshot of In-app guidance - Step-by-step guided walkthroughs to take the user through every step of a taskScreenshot of Self-Help - Self-service support contextualized based on user role and location in the application