Adobe's Customer Journey Analytics is a service built on Adobe Experience Platform that lets the user join all data from every channel into a single interface for real-time, omnichannel analysis and visualization, allowing users to make better decisions with a holistic view of the business and the context behind every customer action.
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Piano Analytics
Score 8.0 out of 10
Mid-Size Companies (51-1,000 employees)
Piano Analytics, formerly AT Internet, provides digital analytics to help customers measure their audience, optimise their digital performance and create value. From data collection to exploration, activation, and the sharing of actionable insights, the Piano Analytics Suite is designed to provide reliable high-quality data to enhance decision-making company-wide. Adapted to e-commerce, media, finance/banking, and corporate websites & mobile apps, the vendor promises an easy-to-use solution…
Adobe Customer Journey Analytics is very well suited for the quick access to data. With Adobe Customer Journey Analytics, you are able to pull loads of data in seconds that way you can get an answer to the stakeholders of your company that much faster. I will say that Adobe Customer Journey Analytics has a wide variety of visuals, but could always use more.
When it comes to web analytics AT Internet is well suited. We introduced AT Internet in 2017 after an evaluation project with other professional analytics solutions. Starting with our corporate website we quickly rolled it out to our customer experience platform, our webshops, and our corporate intranet based on SharePoint 2013. Especially the use in our intranet brought significant improvements over the standard analytics features SP 2013 is offering. The ATI tag systems with their flexibility allow us to include company-specific properties and thus making it possible for us to analyze our intranet usage on segments such as locations, branches, and so on.
It assists with following the conduct of clients when we make item developments.
AT Internet is utilized to break down the conduct of workers on another web and Android application project.
It is an investigation device, that empowers us to see client ventures, screen advanced KPIs, and once again use the information for promoting purposes.
Journey Canvas UI, when using a mouse with scroll wheel, it defaults to zooming in or out of the map, and not up and down if the map is very extensive.
When trying to break down a dimension by a second dimension and third dimension. If you are replacing the 2nd dimension breakdown, it would be beneficial to keep the 3rd breakdown instead of wiping it out.
Not so easy to make difference between users who are inside the company and those who come from other entities.
Some concept such as "taux de rebond" are not so easily explained.
Not so easy to rename the name of the pages consulted. For instance, if I have tagged a page as "Landing Page" but afterward I feel the name as misleading, I must ask my IT to change the name (ie "Home Page") but can't do it myself.
It's the most customizable and flexible analytics tool I've used. While the tool can be slow and clunky at times, the value it provides far outweighs those issues. Being able to bring offline data and merge with web data to combine in one place is where clients need to be get the most success out of their data
I gave this rating because I think that AT Internet is a good tool, user-friendly easy for onboarding and simple dashboards, however the majority of people use Google Analytics, especially media agency, it is easier for them to use Google Analytics.
Would rate Adobe Customer Journey Analytics's overall usability at around 7. While it offers powerful insights and flexibility for in-depth analysis, its interface and setup can be complex, especially for new users. The extensive customization options are valuable but can also feel overwhelming, and it would benefit from more intuitive navigation and streamlined workflows to enhance ease of use.
Overall the experience is very good, it's quick, relaiable and does everything I would want. The only problems I have are matching the correct stats to what I want. It can be painful trying to find the right thing and the explanations are not always the clearest. That's the only issue i've found though.
For the most part, CJA is available. There are instances where the product is experiencing an outage but I haven't found this to be super frequent to the point where it really impedes my work
I don't have any exemple in mind where AT Internet interface hasn't been available, i have always been able to use AT Internet when i needed it. The only issues to notice is that it happens sometimes that real time or D-1 datas are partially delayed.
You can integrate online and offline data into one platform. help to identify trends, patterns, and anomalies while the customizable dashboards and reports make it easy to interpret complex datasets it’s possible to merge data from various customer touchpoints (i.e. web interactions, mobile app usage, and in-store visits) into one cohesive platform
Good enough tools and offline support. We had a model of "hypercare" that was mostly good, sometimes not good. But that was more personality/people based, rather than established processes. Overall the support was timely and effective
I have not used the Support Team thereby I am unable to review how their Support Teams works. However, in an instance where I had an issue, my concerned department contacted their support team and I was provided with the solution of the problem I was facing within a short span of time.
Should be staged differently. It should be Do online stuff, get basic skills/qual. Then do "homework" type tasking, then come to class with an instructor. We got the traditional "start from 0, then step 1, then step 2..." training. This usually saps energy/focus. All training should be like a lab/practice session. If someone needs information or basic knowledge ... put it in a elearning, FAQ, job aid, or resource page.
The in-person training unfortunately does not match to our expectations, was too much focus on digital basis and not on AT Internet functionnalties and how to use it. We paid for one day and only 15 minutes at the end was focused on our real needs in terms of media analytics.
Should have more of this for the 101-level stuff. No one needs a Zoom class covering the basics. I need a "guide on the side" when I'm learning new stuff. I want support while I practice.
One major reason is no one can beat adobe in customer service even if we have problem they are their to help you out immediately. The amount of features and the ease of using tool customer journey analytics provide is sufficient for my organisation as other platforms are bit complicated and take ample of time to learn them properly whereas this is just super easy and to get hold of it and as per the price area this is the best available in market
AT Internet suited our business needs at the best value. Adobe Analytics wasn't user friendly for non-technical employees, Google Analytics (free and premium) provided significant limitations in reporting and customization, and IBM Digital Analytics had limitations on the amount of API calls and dashboard reports you can create. Webtrends was very interesting, but we felt it was a lot of design without the same amount of value. None of these tools produced real-time data that could be reported on right away, some tools had data that you could view real-time but it wasn't in reports until 30 minutes later, or the closest thing to real-time was a 30-minute delay. AT Internet had a 4-minute delay which was crucial to our business needs. AT Internet also had the best recommendations for support, without a monthly service hour requirement, and with very responsive account managers.
You have the ability to create 'user groups' with different levels of access in CJA. We helped set this up for a large organiztion where they had marketers, executives, devs and analysts all having different levels of access to use CJA but with the appropriate guardrails in place for each user group. It worked out really well for their organization.
Regarding AT Internet possibilities, it could be adapted to small or large organizations, easy to set up. We can add sites in makets that we launch e-commerce.
