Adobe Campaign vs. Oracle Siebel Enterprise Marketing Suite (discontinued)

Multi-Channel Campaign Management: I have found Adobe Campaign to be excellent for managing campaigns across multiple channels, including email, mobile, social media, and web. Its centralized platform allows me to plan, execute, and track campaigns effectively, making it ideal for organizations with diverse marketing channels. For example, when I was running a campaign to promote a new product launch across email, SMS, and social media channels, Adobe Campaign provided me with the tools to orchestrate and track the campaign seamlessly. I could ensure consistent messaging and a cohesive customer experience across different channels.

Use it when you need one platform that can provide integration among all cloud products - Email Marketing, Marketing Analytics, Web Marketing, Events Management, Loyalty Management, Campaign/Dialogue Management and Marketing Resource Management. Don't use it when users are not very technical.

Incentivized

• What we like most about this application is that it provides us with the creation of ads to generate presence and impact on different channels at minimum cost.
• It has a section where [it] [helps] us determine our preferences in terms of marketing by private messaging and offer a report of actions.
• It also provides analysis with percentages to determine how many customers actually received our e-mail advertising.

Incentivized

• Siebel EMS offered useful customer insight and more effective dialogue with recipients by delivering the right message to the right customer at the right time.
• Siebel EMS was very effective for loyalty lifecycle and retention by seamlessly integrating with marketing and CRM platforms.
• Siebel EMS was instrumental in aligning marketing, sales and analytics divisions.

Incentivized

• It requires administrator rights in order to deploy into an environment.
• We do not want changes directly in a production environment so deployments are a bottleneck since only a few have access.
• Performing user audits are difficult or even impossible in certain cases to determine who started/executed/made changes to a workflow.
• There's no easy way to roll back changes.

Incentivized

• Oracle Siebel Marketing Suite's processing time is not as fast as I would expect it to be. This is the major improvement I would like to see in it.
• It requires a very high level of training being given to the employees for configuring and implementing it in the business needs.
• Expert employees are needed in order to understand the functionality of Oracle Siebel Enterprise Marketing Suite, which is not easy to find.

Incentivized

Despite the shortcomings of user interface and basic troubleshooting difficulty, Neolane is much more robust and delivers better capabilities to our sales and marketing staffs than any other product we have used here or any product our staff members have used at other locations.

A very conservative data security policy limits the organization to a hosted solution. At particular issue is the tendency of cloud based CRMs to have data centres based in the US, a major issue for Canadian consumers. Once you have integrated a system of this size and complexity, and have the staff resources to utilize it effectively, it's hard to justify a move to an alternative. Consider Siebel if you are a conservatively run organization with a large database of customers and a big marketing team

Incentivized

Thanks to this tool we are taking more internal control of the creation and deployment of campaigns with less dependency on an ESP. We can pre-program marketing publications, being able to concentrate on the target audience. It helps me manage email campaigns with real-time tracking.

Aside from frequent error prompts, the program is quite dependable

Although there is a lot of material available on the internet to answer questions, I still feel a lack of commitment and delay in the responses of the support, but as a whole, it leaves nothing to be desired. I believe that, in the great majority, companies sin in the desired support, but we cannot generalize. But this one, in particular, has a wide range of specialists and well-qualified management, but I believe that it is not so bad.

Sender also offers multi-channel marketing capabilities, allowing users to engage with their audience through different channels. However, the range and depth of multi-channel capabilities in Adobe Campaign are generally more extensive. So after using both the platforms I selected Adobe Campaign for my email marketing purpose.

Siebel offers a lot of the same functionality as the major cloud based CRM's. Its flexibility for custom configuration is a definite advantage if you have the resources. Like other enterprise CRM's you need some dedicated staffing to get the most out of the system. As the industry, Oracle included, continue to push to cloud based solutions, Siebel (and some of its competitors) seem a bit under-loved, particularly in terms of user experience. If you are committed to going with a hosted solution and you have a large marketing team with the financial resources to keep yourself on up-to-date versions then Siebel should be considered

Incentivized

• Adobe Campaign has boosted our ROI, with a 700% increase in the last month of using the service. These results are very favorable, and we will continue to use the service.
• Adobe Campaign makes it easy to calculate the proposed ROI on a monthly basis, as it constantly lets us evaluate and compare the growth of our earnings in relation to previous ones.

Incentivized

• It has increased the business tactics as we have added more clients who wish to use this technology.

Incentivized