Admitad is a global IT company that develops and invests in advertising and monetization technologies, partner and financial services, media buying and smart shopping solutions. They help brands and online platforms to increase sales and attract new customers, and for audience owners to monetize it, collaborate with advertisers and manage earned money.
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Adobe Advertising Cloud
Score8.6 out of 10
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AdobeAdvertising Cloud (formerly Adobe Media Optimizer) is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe Analytics.
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Pricing
Admitad Partner Network
Adobe Advertising Cloud
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Admitad Partner Network
Adobe Advertising Cloud
Free Trial
No
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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More Pricing Information
Features
Admitad Partner Network
Adobe Advertising Cloud
Ad Network Integration
Comparison of Ad Network Integration features of Admitad Partner Network and Adobe Advertising Cloud
Feature
Admitad Partner Network
-
Ratings
Adobe Advertising Cloud
6.6
8 Ratings
11% below category average
Data Transfer
00 Ratings
6.88 Ratings
DSP integration
00 Ratings
6.48 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Admitad Partner Network and Adobe Advertising Cloud
Feature
Admitad Partner Network
-
Ratings
Adobe Advertising Cloud
5.8
9 Ratings
29% below category average
Ad campaign creation
00 Ratings
7.19 Ratings
Ad deployment
00 Ratings
7.09 Ratings
Display advertising
00 Ratings
4.79 Ratings
Ad display and retargeting segmentation
00 Ratings
5.29 Ratings
Sequence targeting
00 Ratings
5.28 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Admitad Partner Network and Adobe Advertising Cloud
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I think it is good to keep in mind the type of business application you have in mind when selecting Media Optimizer for your company. For us, as an agency, it makes sense for us to utilize the reporting and paid search optimizing portions for our clients as we manage over 300+ clients PPC campaigns. With this tool it is possible to set up campaigns easily and as long as the parameters are set correctly within the portfolio, there is a great opportunity for the tool to do its job and use the simulation/modeling process to run and grow a paid search campaign with ease of human interaction.
You can get a variety of data structured in a logical and useful way, and you can examine and track all impressions, clicks and activities comprehensively.
You can finely filter the retailers using the neat navigation bar. Based on your location, you can locate ads.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
As with most Adobe products, it can be a little tedious to use and requires a bit of extra training and "googling" around to make sure you are getting things right. It has improved over time within the entire Adobe suite, and I anticipate that this will be true of this as well.
Adobe training and learning platforms can include a lot of technical terminology and jargon that makes it difficult for a novice to understand without feeling like they need a whole new education.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
As of this writing, we have just discontinued our use of Adobe Media Optimizer. Other vendors gave us a better rate, a better contract option, and the product is just better than what we had with Adobe at the time. We may revisit Adobe again at the future, but it seems like they have a lot of work to do to catch up with the leader in the space
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
They are super knowledgable and help in almost all situations, however sometimes I feel they put you on hold to find the answers themselves as they literally have said. "Can you hold a few minutes while I research that answer for you?" Most of the time they come back with a solution, other times they manually escalate it to someone else.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Since there are no middlemen, Admitad Partner Network provides excellent customer service, particularly regarding live video chat support. This facilitates a direct connection with advertisers
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
It was a step up from Marin in terms of UI. Very similar functionality to Marin. Compared to Kenshoo Search and Google Marketing Platform it was probably not as advanced but offered the benefit of integrating with other products in the Adobe stack like Adobe Analytics, Adobe Target, and Adobe Campaign.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info