AdobeAdvertising Cloud (formerly Adobe Media Optimizer) is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe Analytics.
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Pricing
Adobe Advertising Cloud
Editions & Modules
No answers on this topic
Offerings
Pricing Offerings
Adobe Advertising Cloud
Free Trial
No
Free/Freemium Version
No
Premium Consulting/Integration Services
No
Entry-level Setup Fee
No setup fee
Additional Details
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More Pricing Information
Community Pulse
Adobe Advertising Cloud
Considered Both Products
Adobe
Verified User
Chose Adobe Advertising Cloud
It was a step up from Marin in terms of UI. Very similar functionality to Marin. Compared to Kenshoo Search and Google Marketing Platform it was probably not as advanced but offered the benefit of integrating with other products in the Adobe stack like Adobe Analytics, Adobe …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
President & CEO in Product Management at ICC Management, LLC / Haley Fox Blog (Public Relations and Communications, 1-10 employees)
Chose Adobe Advertising Cloud
ClickFunnels is way too expensive, and even though they claim they do so much, it is way too difficult to get it to work, plus there are tons of external costs they don't mention until you're inside the system. Most are exactly like that as well. Hootsuite is a good …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Asesor de compras in Marketing at La Polar (Retail, 11-50 employees)
Chose Adobe Advertising Cloud
I think it's a good way to automate and take more control during the digital advertising process. You can have access to a lot of data, spreadsheets and statistics, but that is difficult to manage at the beginning.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Director Search and Digital Advertising in Professional Services at Big Fish Results (Internet, 10,001+ employees)
Chose Adobe Advertising Cloud
Adobe Media Optimizer is the best solution if you are already an Omniture customer because of the deep integration and the ability to pull reports from either interface.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Adobe Advertising Cloud
I was not involved in the selection of AMO, however, we did evaluate several other vendors. Of the three vendors we reviewed, all seemed to have better UIs, better support, more powerful options for strategies, and over all, just less of a hassle to run. Each vendor had their …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Search Marketing Strategist in Marketing at Gcommerce Solutions (Marketing and Advertising, 11-50 employees)
Chose Adobe Advertising Cloud
We have only gone with the Adobe Media Optimizer, as it seemed the most appropriate tool for what we wanted to use it for and offered an optimization tool as well as a reporting platform that others didn't. We took into account the abilities of Marin software and Navis, but …
Verified User
Chose Adobe Advertising Cloud
An issue I touched on is how out of control budgeting is with Adobe Media Optimizer, recommending a budget of 30% just in one keyword is when I realized that something was amiss with how Adobe Media Optimizer tracks budgets and keywords. This issue not the case with Google …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Adobe Advertising Cloud
I personally avoid anything owned by Meta, but also is more complicated than Adobe to use.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Key User Insights
Would buy again
No answers on this topic
Delivers good value for the price
No answers on this topic
Happy with the feature set
No answers on this topic
Lived up to sales and marketing promises
No answers on this topic
Implementation went as expected
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Features
Adobe Advertising Cloud
Ad Network Integration
Comparison of Ad Network Integration features of Adobe Advertising Cloud
Feature
Adobe Advertising Cloud
6.6
8 Ratings
11% below category average
Data Transfer
6.88 Ratings
DSP integration
6.48 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Adobe Advertising Cloud
Feature
Adobe Advertising Cloud
5.8
9 Ratings
29% below category average
Ad campaign creation
7.19 Ratings
Ad deployment
7.09 Ratings
Display advertising
4.79 Ratings
Ad display and retargeting segmentation
5.29 Ratings
Sequence targeting
5.28 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Adobe Advertising Cloud
I think it is good to keep in mind the type of business application you have in mind when selecting Media Optimizer for your company. For us, as an agency, it makes sense for us to utilize the reporting and paid search optimizing portions for our clients as we manage over 300+ clients PPC campaigns. With this tool it is possible to set up campaigns easily and as long as the parameters are set correctly within the portfolio, there is a great opportunity for the tool to do its job and use the simulation/modeling process to run and grow a paid search campaign with ease of human interaction.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
As with most Adobe products, it can be a little tedious to use and requires a bit of extra training and "googling" around to make sure you are getting things right. It has improved over time within the entire Adobe suite, and I anticipate that this will be true of this as well.
Adobe training and learning platforms can include a lot of technical terminology and jargon that makes it difficult for a novice to understand without feeling like they need a whole new education.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
As of this writing, we have just discontinued our use of Adobe Media Optimizer. Other vendors gave us a better rate, a better contract option, and the product is just better than what we had with Adobe at the time. We may revisit Adobe again at the future, but it seems like they have a lot of work to do to catch up with the leader in the space
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
They are super knowledgable and help in almost all situations, however sometimes I feel they put you on hold to find the answers themselves as they literally have said. "Can you hold a few minutes while I research that answer for you?" Most of the time they come back with a solution, other times they manually escalate it to someone else.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
It was a step up from Marin in terms of UI. Very similar functionality to Marin. Compared to Kenshoo Search and Google Marketing Platform it was probably not as advanced but offered the benefit of integrating with other products in the Adobe stack like Adobe Analytics, Adobe Target, and Adobe Campaign.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
