TrustRadius

Adform FLOW vs. Sizmek Ad Suite (discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adform FLOW
Score 8.1 out of 10
N/A
Adform, headquartered in Copenhagen, offers an independent and integrated advertising platform built for modern marketing. Its enterprise technology – Adform FLOW – harnesses user experience and a scalable, modular and open architecture, to enable management of the whole campaign life cycle. It aims to provide clients with enhanced control and transparency across advertising operations, including ownership of all data from their campaigns.N/A
Sizmek Ad Suite (discontinued)
Score 10.0 out of 10
N/A
Sizmek Ad Suite, from Amazon Advertising since being acquired, was a multichannel ad server used to create, distribute, customize, measure, and optimize campaigns. It was rebranded to Amazon Ad Server, but later discontinued in 2024.N/A
Pricing
Adform FLOWSizmek Ad Suite (discontinued)
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adform FLOWSizmek Ad Suite (discontinued)
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Adform FLOWSizmek Ad Suite (discontinued)
Features
Adform FLOWSizmek Ad Suite (discontinued)
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Adform FLOW
8.4
Ratings
13% above category average
Sizmek Ad Suite (discontinued)
4.4
Ratings
50% below category average
Data Transfer8.80 Ratings7.70 Ratings
DSP integration8.00 Ratings1.00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Adform FLOW
8.0
Ratings
3% above category average
Sizmek Ad Suite (discontinued)
7.0
Ratings
10% below category average
Ad campaign creation7.50 Ratings8.00 Ratings
Ad deployment7.70 Ratings7.00 Ratings
Display advertising9.00 Ratings8.00 Ratings
Ad display and retargeting segmentation8.00 Ratings6.50 Ratings
Sequence targeting8.00 Ratings5.70 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Adform FLOW
8.0
Ratings
4% above category average
Sizmek Ad Suite (discontinued)
7.8
Ratings
1% above category average
Ad dashboards9.00 Ratings6.00 Ratings
Ad performance reports8.00 Ratings7.00 Ratings
Ad conversion tracking7.50 Ratings8.00 Ratings
Ad attribution reporting7.50 Ratings9.00 Ratings
Cross-channel ad management8.70 Ratings8.90 Ratings
Ad forecasting and optimization7.50 Ratings8.00 Ratings
User Ratings
Adform FLOWSizmek Ad Suite (discontinued)
Likelihood to Recommend
7.7
(0 ratings)
8.0
(0 ratings)
Support Rating
6.0
(0 ratings)
-
(0 ratings)
User Testimonials
Adform FLOWSizmek Ad Suite (discontinued)
Likelihood to Recommend
It is well suited for organisations which have big customer base and huge databases. It integrates well with the existing database and the reporting is amazing. The whole team reports can be generated using admin dashboard. Plus the campaign reports are also generated accurately giving all related details. It might not be suitable for small scale companies as that won't be cost efficient.
AM
Anshumali Mishra
Manager Sales & Research
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If you need a prompt support for any kind of issue, those guys really rock. I opened tickets on Friday evening getting things fixed in less than an hour. That's a critical point for demanding clients. The main weaknesses in my opinion are the user interface that is not so user friendly and the integration with Google products. This is in place but, mainly due to Google's walled garden, the environment is not so efficient.
Paolo Manara | TrustRadius Reviewer
Paolo Manara
Head of Operations & Technology
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Pros
  • targeting options
  • ease of use
  • nice reporting options
  • Adform flow User ID - postcookie targeting option in particular.
Verified User
Anonymous
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  • Easy Dashboard Navigation - Search bar allows user to quickly locate details about any campaign
  • Insightful Analytics Tools - Platform provides users customizable graphs to leverage for reporting presentations
  • Extensive Reporting Metrics - Ability to pull ad performance reports on all aspects of campaign
  • Simple Creative Hosting - Easy upload and path location details for creative files
Verified User
Anonymous
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Cons
  • Customer service
  • Integration & deployment with existing infrastructure
  • Upgrades to the platform
AM
Anshumali Mishra
Manager Sales & Research
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  • Sizmek's trading desk was a total miss when I tested it a few years ago.
  • I briefly used Abakus and did not find it intuitive, accurate or helpful. It has a long way to go before it can compete with the likes of VisualIQ.
Verified User
Anonymous
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Support Rating
Reasons are already given in past. They are really slow in support service.
AM
Anshumali Mishra
Manager Sales & Research
Read full review
No answers on this topic
Alternatives Considered
Adform was in some usecases similar to Xaxis, however, client preferred to use Adform.
Verified User
Anonymous
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When it comes to serving Ads, Doubleclick does a better job with QA and handling creative in my opinion. However the tagging system is more diverse and handy in Sizmek.
Collin Berg | TrustRadius Reviewer
Collin Berg
Freelance Web Developer
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Return on Investment
  • CPA reduction 20% in some clients
  • ROAS driven decisions
  • DSP Cost reduction
Verified User
Anonymous
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  • Sizmek has had a positive impact on ROI because it delivers the reports our clients want and need
  • Sizmek has had a postive impact on employee morale due to ease of use
Lisa Cao | TrustRadius Reviewer
Lisa Cao
Digital Media Supervisor
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ScreenShots