Adform FLOW vs. Bizo / LinkedIn Lead Accelerator (Discontinued)

It is well suited for organisations which have big customer base and huge databases. It integrates well with the existing database and the reporting is amazing. The whole team reports can be generated using admin dashboard. Plus the campaign reports are also generated accurately giving all related details. It might not be suitable for small scale companies as that won't be cost efficient.

Incentivized

It is well suited in generating a significant number of inbound leads. However, it is less appropriate for smaller firms who are cost conscious.

Incentivized

• targeting options
• ease of use
• nice reporting options
• Adform flow User ID - postcookie targeting option in particular.

Incentivized

• Helps retarget our content to the right target.
• Helps gen leads
• Helps us build relationships with the prospects we want to connect with
• Easy to use tool

• Customer service
• Integration & deployment with existing infrastructure
• Upgrades to the platform

Incentivized

• As an integration partner the only challenge we faced was coordinating our strategic services teams to provide a single recommendation/plan to mutual clients. This was easily addressed through a communication plan agreed to by both parties.

I am using them as a customer rather than a partner at my new company, Poppin. We are are marketing to B2B prospects and customers and see Bizo as a key partner.

Reasons are already given in past. They are really slow in support service.

Incentivized

Adform was in some usecases similar to Xaxis, however, client preferred to use Adform.

Incentivized

As I described above, LinkedIn Lead Accelerator does a much better job on professional targeting. Neither Twitter Ads nor AdWords offers such a good segmentation when it comes to particular industry, company type, job position or level of job experience. We are still using Twitter Ads and AdWords to run campaigns there, but LinkedIn Lead Accelerator works much better to target professionals.

Incentivized

• CPA reduction 20% in some clients
• ROAS driven decisions
• DSP Cost reduction

Incentivized

• With LinkedIn Lead Accelerator we've found a pretty good amount of qualified leads
• It saves a lot of time when you can do such a detailed targeting
• Although the LinkedIn Lead Accelerator prices are quite high, we had a positive ROI

Incentivized