TrustRadius

ActiveTrail vs. Zoho Campaigns

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ActiveTrail
Score 8.0 out of 10
N/A
ActiveTrail maintains a near 100% delivery rate to inbox with full anti-spam compliance, manages ISP relations, supports multiple languages, enables user-friendly creation of email business communications (including campaigns and newsletters), includes pre-designed responsive templates, and provides advanced reporting and analytics so companies can optimize their use of email and attain higher return on investment. The vendor's goal is to offer a personal touch in the impersonal era of…N/A
Zoho Campaigns
Score 8.4 out of 10
N/A
Zoho Campaigns is an email marketing and social networking campaigning tool for smaller companies that helps create, send, and track effective email campaigns. It features list management and segmentation, A/B Testing, tracking and reporting, automation, and mobile campaign management.
$0
Pricing
ActiveTrailZoho Campaigns
Editions & Modules
No answers on this topic
Forever Free
$0
Standard Plan
$3 for 500 contacts
per month
Professional Plan
$4.5 for 500 contacts
per month
Pay as you go
$14 for 500 contacts
Offerings
Pricing Offerings
ActiveTrailZoho Campaigns
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details——
More Pricing Information
Community Pulse
ActiveTrailZoho Campaigns
Features
ActiveTrailZoho Campaigns
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
ActiveTrail
-
Ratings
Zoho Campaigns
4.7
Ratings
51% below category average
WYSIWYG email editor00 Ratings3.00 Ratings
Dynamic content00 Ratings7.00 Ratings
Ability to test dynamic content00 Ratings5.00 Ratings
Landing pages00 Ratings3.00 Ratings
A/B testing00 Ratings4.00 Ratings
Mobile optimization00 Ratings6.00 Ratings
Email deliverability reporting00 Ratings3.00 Ratings
List management00 Ratings7.00 Ratings
Triggered drip sequences00 Ratings4.00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
ActiveTrail
-
Ratings
Zoho Campaigns
5.3
Ratings
37% below category average
Dashboards00 Ratings4.00 Ratings
Standard reports00 Ratings6.00 Ratings
Custom reports00 Ratings6.00 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
ActiveTrail
-
Ratings
Zoho Campaigns
3.7
Ratings
73% below category average
URL Validation00 Ratings2.00 Ratings
Link Tracking00 Ratings3.00 Ratings
Image Validation00 Ratings6.00 Ratings
Inbox Display00 Ratings3.00 Ratings
Email Accessibility Tools00 Ratings4.00 Ratings
Email Previews00 Ratings4.00 Ratings
User Ratings
ActiveTrailZoho Campaigns
Likelihood to Recommend
-
(0 ratings)
6.2
(0 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(0 ratings)
User Testimonials
ActiveTrailZoho Campaigns
Likelihood to Recommend
No answers on this topic
It is well suited in scenarios:
  1. Well-defined static list with proper info.
  2. Not building email templates from scratch
  3. Litmus testing involved
  4. Easy to use simple automation journeys involved
Not well-suited scenarios:
  1. Complex Customer journeys
  2. Dynamic content involved
  3. Integration with other products other than the ZOHO suite
  4. Testing API limits
Verified User
Anonymous
Read full review
Pros
No answers on this topic
  • I use it because it is a "free" program that "comes with" our CRM tool. I don't find this to be a useful tool at all. It is a major pain to use and I don't recommend it to anyone who does "real" email marketing. I've been doing email marketing for 18 years and I have never used a worse program than this one. Seriously - take my advice and use MailChimp. The marketing automation that Zoho claims this feature has, is awful. After using it for almost two years, I dread every time I have to create a new email.
Jason Ensign | TrustRadius Reviewer
Jason Ensign
Marketing Manager
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Cons
No answers on this topic
  • The social campaigns section we have not used much, probably because it only works with Twitter and Facebook, and we are more active on Google+ and LinkedIn.
  • The templates are nice, but I have seen other services with better pre-built templates.
  • To segment lists can be a bit hard to configure initially, however exporting lists from our CRM is simple.
Jon Porreca | TrustRadius Reviewer
Jon Porreca
Project Support
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Likelihood to Renew
No answers on this topic
Because I am a single user organization and the subscription is free for up to 3 users.
Stacy Venditto | TrustRadius Reviewer
Stacy Venditto
Executive Consultant
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Alternatives Considered
No answers on this topic
Zoho Campaigns is not for beginners to email marketing, but it’s an excellent choice for those who want to send out a lot of emails with few restrictions and great reporting. It’s a no-brainer if you’re already a Zoho user, as Campaigns is included in Zoho One subscriptions and integrates nicely with other Zoho apps.
Alyssa Storm | TrustRadius Reviewer
Alyssa Storm
Senior Designer
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Return on Investment
No answers on this topic
  • Initially it helped me a lot in growing my subscriber list. This is one of the major RoI i got from this tool.
  • Its newsletters help us to retain our customer base by providing them regular news on real estate trends.
  • It has a great impact on creating brand image of our social media platforms.
Verified User
Anonymous
Read full review
ScreenShots

ActiveTrail Screenshots

Screenshot of DashboardScreenshot of Marketing funnelsScreenshot of Landing page templatesScreenshot of Email templatesScreenshot of Predictive Delivery (ON)Screenshot of Sign up form templates

Zoho Campaigns Screenshots

Screenshot of Template editorScreenshot of Real-time analyticsScreenshot of List managementScreenshot of Send time optimizationScreenshot of Automation—WorkflowsScreenshot of Dashboard